Is emma one matratze 140x200 profitable to sell on Amazon Germany?

The niche generates €399K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Skip it (37/100).

How competitive is the emma one matratze 140x200 niche?

6 brands and 8 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in emma one matratze 140x200?

Top complaints mined from reviews: Geruch, Hartes Gefühl, Qualität insgesamt. The return rate is 0.2%.

When does demand for emma one matratze 140x200 peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the emma one matratze 140x200 niche?

Listings span €76.75–€336.51; the average listing price is €205.53 (sweet spot $15–$100). The average incumbent carries 4,857 reviews — the moat a new listing must climb.

emma one matratze 140x200

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good€399K

€399K/yr · 124K searches

Avg price

Okay€205.53

avg listing price — sweet spot $15–$100

Review moat

Bad4,857

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-18.3%

90-day search growth — must beat 0% to launch

Price range

Bad€76.75–€336.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Germany niche tracking, emma one matratze 140x200 is a €399K/yr Amazon Germany market (124K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

emma one matratze 140x200 market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: €308K–€411K; units × avg price
Conversion rate: 1.6%
Avg BSR: #57
Page quality: 0%
Prime: 25%
Sponsored: 100%
Out of stock: 17.9%
Avg brand age: 34 months
Avg seller age: 215 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Emma80%
bett17%
Träumegut244%
TeQsli3%
Twirest3%
Slily3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top emma one matratze 140x200 search terms

emma matratze 140x20095K/yr -18.1%1.2% conv.
emma one matratze 140x20019K/yr -16.0%1.8% conv.
matratze 140x200 emma9K/yr -21.3%0.9% conv.
emma 25 flip matratze 140x2001K/yr -51.7%0.0% conv.

All search terms

Top emma one matratze 140x200 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Emma One+ Matratze 140x200 H2 Mittelfest Kühlende & atmungsaktive 3-Zonen-Schaummatratze Ergonomisch Klimaregulierend & Waschbarer Bezug Für alle Schlafpositionen geeignet

Emma€210.454.4★218 rev

Emma Hybrid II Matratze 140x200 cm 25 cm Höhe - Memoryschaum und Federkernmatratze mit Taschenfedern Mittelweich H2 5 Zonen Unterstützung Druckentlastend und Atmungsaktiv Waschbarer Bezug

Emma€281.584.3★119 rev

Emma One+ Matratze 140x200 H3 Hart Kühlende & atmungsaktive 3-Zonen-Schaummatratze Ergonomisch Klimaregulierend & Waschbarer Bezug Für alle Schlafpositionen geeignet

Emma€231.664.4★218 rev

Emma Original Lite+ Matratze 140x200 cm 22 cm Hybridmatratze mit 3-Zonen-Taschenfederkern & Kaltschaum atmungsaktive Matratze mit kühlendem Bezug für erholsamen Schlaf

Emma€256.644.0★166 rev

bett1 Bodyguard Anti-Kartell-Matratze 90x200. Deutschlands meistgekaufte Matratze (2in1 Liegehärten Mittelfest & Fester Bezug 60C waschbar Oeko-TEX 100 Ergonomiemodule QXSchaum)

bett1€166.024.6★13,648 rev

Newest

by launch date

Emma Original Lite+ Matratze 140x200 cm 22 cm Hybridmatratze mit 3-Zonen-Taschenfederkern & Kaltschaum atmungsaktive Matratze mit kühlendem Bezug für erholsamen Schlaf

Emma€256.64166 rev

8mo ago

Emma Original Pro+ Matratze 140x200 cm 27 cm Hybridmatratze mit 7-Zonen-Taschenfederkern ThermoSync Kühltechnologie & Purotex Bezug atmungsaktive Komfortmatratze

Emma€336.5153 rev

8mo ago

TeQsli Gel Federkernmatratze 140x200 cm Höhe 25 cm Gel Memory Schaum Taschenfederkernmatratze für Druckentlastung Orthopädische & Ergonomische 9-Zonen Matratze H3 Öko-Tex & CertiPUR Zertifiziert

TeQsli€129.48174 rev

10mo ago

Emma One+ Matratze 140x200 H2 Mittelfest Kühlende & atmungsaktive 3-Zonen-Schaummatratze Ergonomisch Klimaregulierend & Waschbarer Bezug Für alle Schlafpositionen geeignet

Emma€210.45218 rev

1y ago

Emma One+ Matratze 140x200 H3 Hart Kühlende & atmungsaktive 3-Zonen-Schaummatratze Ergonomisch Klimaregulierend & Waschbarer Bezug Für alle Schlafpositionen geeignet

Emma€231.66218 rev

1y ago

What buyers say about emma one matratze 140x200

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Super Qualität”

Komfort insgesamt21%

“Super bequeme Matratze”

Schaum20%

“Super Matratze”

Preis-Leistungs-Verhältnis14%

“Preis Leistung super”

beworben Vs Tatsächliches Produkt5%

“Hält was sie verspricht”

Gesamtgröße4%

“Diese passt perfekt”

Geruch2%

“Gute Matratze - riecht auch nicht unangenehm”

Weiches Gefühl2%

“ausbalancierter Härte/Weichgrad - kuschelig).”

Kissen2%

“Matratze”

sackt/Ausgüsse1%

“Komfort: Man sinkt nicht zu tief ein”

What buyers complain about

Geruch15%

“die Matrazen stinken.”

Hartes Gefühl12%

“immer noch etwas hart”

Qualität insgesamt12%

“Qualität nicht die beste”

Komfort insgesamt8%

“Sie ist unbequem”

Weiches Gefühl4%

“Mir leider zu weich”

Funktionalität insgesamt4%

“geht nichts mehr”

Gesamtgröße4%

“Keine 140x200cm”

Dicke3%

“Bezug sehr dünn”

Preis-Leistungs-Verhältnis2%

“teuer noch dazu”

beworben Vs Tatsächliches Produkt2%

“Für mich entspricht dieses Produkt keinesfalls der Beschreibung”

Top return reasons

Hartes Gefühl27%

Gesamtgröße24%

Komfort insgesamt16%

Höhe6%

Kissen5%

Weiches Gefühl4%

Geruch4%

Qualität insgesamt4%

beworben Vs Tatsächliches Produkt3%

Dünn2%

Common questions

Is emma one matratze 140x200 profitable to sell on Amazon Germany?: The niche generates €399K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Skip it (37/100).
How competitive is the emma one matratze 140x200 niche?: 6 brands and 8 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in emma one matratze 140x200?: Top complaints mined from reviews: Geruch, Hartes Gefühl, Qualität insgesamt. The return rate is 0.2%.
When does demand for emma one matratze 140x200 peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the emma one matratze 140x200 niche?: Listings span €76.75–€336.51; the average listing price is €205.53 (sweet spot $15–$100). The average incumbent carries 4,857 reviews — the moat a new listing must climb.