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Emma One Matratze 140x200

Fail

The top 5 brands take 98% of clicks, so Emma One Matratze 140x200 is a Fail.

Flapen Score
37
37 / 100
Ranks 3,620 of 4,240 Küche, Haushalt & Wohnen niches · −11 vs the category median of 48
Market size
€399K/yr124K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
78%top-5 click share · 6 brands · 8 sellers

Flapen Score

Emma One Matratze 140x200 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Emma One Matratze 140x200 is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emma One Matratze 140x200 market on Amazon at a glance

Shoppers on Amazon Germany searched for Emma One Matratze 140x200 124K times last year and spent an estimated €399K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €399K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
1.6%
Market size, estimated
€399Ka year
Peak month
November2.9× the quietest month
Top search term
emma matratze 140x20095K searches a year

02 · Price

A sale here is worth €205.53.

Listings sell for €205.53 on average, from €76.75 to €336.51. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €205.53 that is €21K to €51K a year per listing.

Average price
€205.53above the $15 to $100 sweet spot
Price range
€76.75–€336.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€21K–€51K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #57 within Schlafzimmer. It carries 4,857 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
25%
Out of stock, average day
17.9%
Average rank
#57in Schlafzimmer
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
4,857per listing
Listings tracked
12

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Emma One Matratze 140x200 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 27%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Emma One Matratze 140x200 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Emma One Matratze 140x200 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emma matratze 140x20095K/yr
  • emma one matratze 140x20019K/yr
  • matratze 140x200 emma9K/yr
  • emma 25 flip matratze 140x2001K/yr

Reviews and returns

What reviews say buyers love and hate about Emma One Matratze 140x200

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Geruch”
0.2%of orders come back
“die Matrazen stinken.”
A buyer, on “Geruch”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Emma One Matratze 140x200 questions

Answered from the same tracked data.