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Emma Matratze 160x200

Fail

Shoppers spend an estimated $0 a year here, so Emma Matratze 160x200 is a Fail.

Flapen Score
28
28 / 100
Ranks 4,040 of 4,240 Küche, Haushalt & Wohnen niches · −20 vs the category median of 48
Market size
€0/yr27K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
78%top-5 click share · 8 brands · 11 sellers

Flapen Score

Emma Matratze 160x200 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Emma Matratze 160x200 is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emma Matratze 160x200 market on Amazon at a glance

Shoppers on Amazon Germany searched for Emma Matratze 160x200 27K times last year and spent an estimated €0. The top 5 brands take 95% of clicks. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €0 a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
0.0%
Market size, estimated
€0a year
Top search term
emma matratze 160x20022K searches a year

02 · Price

A sale here is worth €247.15.

Listings sell for €247.15 on average, from €105.58 to €441.66. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €247.15 that is €0 to €25K a year per listing.

Average price
€247.15above the $15 to $100 sweet spot
Price range
€105.58–€441.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€25K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #55 within Schlafzimmer. It carries 4,214 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
27%
Out of stock, average day
14.2%
Average rank
#55in Schlafzimmer
Average rating
4.27 starsAmazon Germany average 4.37 stars
Average reviews
4,214per listing
Listings tracked
15

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Emma Matratze 160x200 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

11

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

3%

  • Brand 183%
  • Brand 26%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Emma Matratze 160x200 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 2.0× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Emma Matratze 160x200

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Qualität insgesamt”
0.4%of orders come back
“Poor quality”
A buyer, on “Qualität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Emma Matratze 160x200 questions

Answered from the same tracked data.