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Emma Matratze 100x200

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $57K a year here, so Emma Matratze 100x200 is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 4,240 Küche, Haushalt & Wohnen niches · +2 vs the category median of 48
Market size
€57K/yr41K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
32%top-5 click share · 30 brands · 32 sellers

Flapen Score

Emma Matratze 100x200 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Emma Matratze 100x200 is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emma Matratze 100x200 market on Amazon at a glance

Shoppers on Amazon Germany searched for Emma Matratze 100x200 41K times last year and spent an estimated €57K. The top 5 brands take 52% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €57K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
1.2%
Market size, estimated
€57Ka year
Top search term
matratze 100x200 h5 für schwere gewichte10K searches a year

02 · Price

A sale here is worth €116.17.

Listings sell for €116.17 on average, from €35.80 to €285.13. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €116.17 that is €0 to €12K a year per listing.

Average price
€116.17above the $15 to $100 sweet spot
Price range
€35.80–€285.13
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€12K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #83 within Kinderzimmer. It carries 2,953 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
18%
Out of stock, average day
9.1%
Average rank
#83in Kinderzimmer
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
2,953per listing
Listings tracked
60

04 · Newcomers

11 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
11Amazon's first-year sales bar
Average brand age
50 months

Products

Top Emma Matratze 100x200 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

32

Top-5 brand share

52%

Top 20: 94%

Top-5 click share

32%

Top 20: 69%

Open market

42%

  • Brand 122%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Emma Matratze 100x200 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25OctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.4× · 10 of 12 months tracked

Search terms

Top Emma Matratze 100x200 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matratze 100x200 h5 für schwere gewichte10K/yr
  • emma matratze 100x20012K/yr
  • rollmatratze 100x2008K/yr
  • kindermatratze 100x2007K/yr
  • aldi matratze 100x2004K/yr

Reviews and returns

What reviews say buyers love and hate about Emma Matratze 100x200

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Geruch”
0.3%of orders come back
“stinkt”
A buyer, on “Geruch”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Emma Matratze 100x200 questions

Answered from the same tracked data.