emma matratze 100x200
Worth a lookShows low returns (0.3%), but a small market ($57K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Good€116.17avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,952.72avg incumbent reviews — the moat a new listing must climb
Price range
Okay€35.80–€285.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad€57K€57K/yr · 41K searches
According to Flapen's Amazon Germany niche tracking, emma matratze 100x200 is a €57K/yr Amazon Germany market (41K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
emma matratze 100x200 market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- €58K–€87K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 18%
- Sponsored
- 75%
- Out of stock
- 9.1%
- Avg brand age
- 50 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
32
Top-5 brand share
52%
Top 20: 94%
Top-5 click share
32%
Top 20: 69%
Open market
42%
- Emma22%
- Traumnacht8%
- Betten-ABC8%
- bett17%
- DREAMSTAR7%
- MSS e.K.6%
Demand
Weekly Amazon search volume, last 40 weeks — -11.1% search growth over the last 90 days.Top emma matratze 100x200 search terms
- matratze 100x200 h5 für schwere gewichte10K/yr
- emma matratze 100x20012K/yr
- rollmatratze 100x2008K/yr
- kindermatratze 100x2007K/yr
- aldi matratze 100x2004K/yr
Top emma matratze 100x200 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Emma One+ Matratze 100x200 H2 Mittelfest Kühlende & atmungsaktive 3-Zonen-Schaummatratze Ergonomisch Klimaregulierend & Waschbarer Bezug Für alle Schlafpositionen geeignet
Emma€167.584.4★218 rev
Emma One+ Matratze 100x200 H3 Hart Kühlende & atmungsaktive 3-Zonen-Schaummatratze Ergonomisch Klimaregulierend & Waschbarer Bezug Für alle Schlafpositionen geeignet
Emma€175.304.4★218 rev
Betten-ABC - Matratze für Kinder & Jugendliche - 100x200 cm - Spezieller Härtegrad & Oeko-TEX-Zertifiziert - Optimale Hygiene Dank abnehmbarem & waschbarem Polyester-Bezug - Lieferung per Paket
Betten-ABC€84.044.5★2,430 rev
bett1 BODYGUARD Anti-Kartell-Matratze 100x200. Deutschlands meistgekaufte Matratze (2in1 Liegehärten Mittelfest & Fester Bezug 60C waschbar Oeko-TEX 100 Ergonomiemodule QXSchaum)
bett1€200.704.6★13,648 rev
Irisette Stella orthopädische 7-Zonen Kaltschaummatratze Härtegrad 5 (extra fest) 100 x 200 cm Öko-Tex Zertifiziert produziert in Deutschland
Irisette€105.084.2★50 rev
Newest
by launch date
Träumegut24 AquaFlex 7-Zonen Matratze 100x200 cm | H2&H3 | Ergonomische Kaltschaummatratze | Hypoallergen & Antibakteriell | Bezug abnehmbar & waschbar | Oeko-TEX (100 x 200 cm H2&H3 16 cm)
Träumegut24€62.1727,954 rev
Arensberger Kindermatratze Jugendmatratze 100x200cm 13cm hoch Alter 5 bis 16 Jahre Bezug | punktelastischer Gelschaum | waschbarer & Abnehmbarer Premium Bezug Allergiker freundlich
Arensberger€58.31144 rev
Emma Original Pro+ Matratze 100x200 cm 27 cm Hybridmatratze mit 7-Zonen-Taschenfederkern ThermoSync Kühltechnologie & Purotex Bezug atmungsaktive Komfortmatratze
Emma€278.7053 rev
Betten-ABC - Matratze für Kinder & Jugendliche - 100x200 cm - Spezieller Härtegrad & Oeko-TEX-Zertifiziert - Optimale Hygiene Dank abnehmbarem & waschbarem Polyester-Bezug - Lieferung per Paket
Betten-ABC€84.042,430 rev
Amazon Basics Komfort-Schaumstoffmatratze H3 mittlere Festigkeit Öko-Tex-Zertifiziert waschbarer Bezug Höhe 13cm Größe 100cm x 200cm
Amazon Basics€42.60277 rev
Trending
90-day click momentumTräumegut24 AquaFlex 7-Zonen Matratze 100x200 cm | H2&H3 | Ergonomische Kaltschaummatratze | Hypoallergen & Antibakteriell | Bezug abnehmbar & waschbar | Oeko-TEX (100 x 200 cm H2&H3 16 cm)
Träumegut24€62.174.2★
Amazon Basics Kaltschaummatratze H2 & H3 7-Zonen-Schnitt Abnehmbarer & Waschbarer Bezug ÖKO-TEX Zertifiziert Vakuumverpackt Höhe 18cm 100cm x 200cm
Amazon Basics€43.294.1★
Emma Original Pro+ Matratze 100x200 cm 27 cm Hybridmatratze mit 7-Zonen-Taschenfederkern ThermoSync Kühltechnologie & Purotex Bezug atmungsaktive Komfortmatratze
Emma€278.703.8★
DREAMSTAR Kaltschaummatratze Vital Silber XXL 24 cm hoch | Ergonomische 7-Zonen Matratze 100x200 cm H3 | Hypoallergen & Antibakteriell | Bezug abnehmbar & waschbar | Öko-TEX | (24cm 100 x 200 cm)
DREAMSTAR€115.234.5★
sleepling Matratze 100x200 Basic 20 Komfortschaummatratze Rollmatratze mit Härtegrad 2 Made in EU Waschbar 40 Grad Oeko-TEX 100
sleepling€45.334.4★
What buyers say about emma matratze 100x200
What buyers praise and complain about, mined from review topics.What buyers love
“beste Qualität super”
“Super Matratze”
“Preis / Leistung ok”
“good and comfortable”
“Produkt wie beschrieben”
“Passgenau”
“stinkt auch nicht”
“Das Liegegefühl ist super”
“Top Matratze”
“optimal da sie zwei Härtegrade haben”
What buyers complain about
“stinkt”
“Sehr hart für Kinder”
“Unbequem und stinkt”
“Maße und Support mangelhaft”
“Qualität minderwertig”
“Reklamation bringt nichts, Emma meint es wären nicht genug Beweise trotz zahlreicher Fotos und Videos”
“2 Wochen gut dann spürt mann jede Feder einzeln und liegt in einer Kule”
“Außerdem relativ dünn”
“Kann über 600€ bezahlt”
“Die Matratzen entfalten sich auch nach einer Woche nicht richtig, der Schaumstoff füllt an den enden den Bezug nur zur Hälfte aus,”
Top return reasons
Common questions
- Is emma matratze 100x200 profitable to sell on Amazon Germany?
- The niche generates €57K/yr across 60 tracked products. 11 of 19 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the emma matratze 100x200 niche?
- 30 brands and 32 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in emma matratze 100x200?
- Top complaints mined from reviews: Geruch, Hartes Gefühl, Komfort insgesamt. The return rate is 0.3%.
- What does it cost to enter the emma matratze 100x200 niche?
- Listings span €35.80–€285.13; the average listing price is €116.17 (sweet spot $15–$100). The average incumbent carries 2,953 reviews — the moat a new listing must climb.