Is Elf on the Shelf Zubehör profitable to sell on Amazon Germany?

Flapen scores Elf on the Shelf Zubehör 30 out of 100 on Amazon Germany, a Fail. Shoppers spend €73K a year across 15 tracked products. 0 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew -28.0% in the last 90 days.

How competitive is the Elf on the Shelf Zubehör niche on Amazon Germany?

4 brands and 43 sellers compete in Elf on the Shelf Zubehör on Amazon Germany. The top 5 Elf on the Shelf Zubehör products take 58% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Elf on the Shelf Zubehör?

Elf on the Shelf Zubehör buyers on Amazon Germany complain most about Gesamtgröße, Preis-Leistungs-Verhältnis, and Design insgesamt. An estimated 2.0% of orders come back.

When does demand for Elf on the Shelf Zubehör peak?

Search demand for Elf on the Shelf Zubehör on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 34.5× the quietest.

What does it cost to enter the Elf on the Shelf Zubehör niche?

Elf on the Shelf Zubehör sells for €14.10 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.35 to €29.96. The average product has 14,581 reviews, the count a new listing must catch up to.

Elf on the Shelf Zubehör

Fail

The top 5 brands take 100% of clicks, so Elf on the Shelf Zubehör is a Fail.

Flapen Score: 30
30 / 100Ranks 3,982 of 4,240 Küche, Haushalt & Wohnen niches · −18 vs the category median of 48
Market size: €73K/yr395K searches / yr
90-day growth: -28.0%search demand this quarter
Competition: 58%top-5 click share · 4 brands · 43 sellers

Flapen Score

Elf on the Shelf Zubehör against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Elf on the Shelf Zubehör is stronger. Inside it, weaker.

30Fail

This niche Category average

See the method

Market

The Elf on the Shelf Zubehör market on Amazon at a glance

Shoppers on Amazon Germany searched for Elf on the Shelf Zubehör 395K times last year and spent an estimated €73K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €73K a year.

Searches, last 12 months: 395K
Growth, 90 days vs prior 90: -28.0%
Conversion, latest week: 1.3%
Market size, estimated: €73Ka year
Peak month: November34.5× the quietest month
Top search term: elf on the shelf167K searches a year

02 · Price

A sale here is worth €14.10.

Listings sell for €14.10 on average, from €6.35 to €29.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €14.10 that is €4K to €7K a year per listing.

Average price: €14.10under the $15 to $100 sweet spot
Price range: €6.35–€29.96
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 250–500
Revenue per listing a year: €4K–€7K
Returns: 2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #1,524 within Saisonale Deko. It carries 14,581 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings: 40%
Prime listings: 100%
Out of stock, average day: 8.2%
Average rank: #1,524in Saisonale Deko
Average rating: 4.65 starsAmazon Germany average 4.37 stars
Average reviews: 14,581per listing
Listings tracked: 15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Elf on the Shelf Zubehör products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

Brand 147%
Brand 237%
Brand 314%
Brand 42%
Open — no brand owns it (0%)

Demand

Elf on the Shelf Zubehör search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 34.5×

Search terms

Top Elf on the Shelf Zubehör search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

elf on the shelf167K/yr -32.2%0.8% conv.
elf on the shelf zubehör54K/yr -7.4%0.4% conv.
elfi5K/yr -27.7%0.0% conv.
elves5K/yr -27.9%0.0% conv.
elf on the shelf puppe17K/yr +52.8%1.3% conv.
elfie5K/yr -19.1%0.4% conv.
weihnachtself42K/yr -48.7%1.1% conv.
wichtel puppe20K/yr -43.7%0.9% conv.
elf on the shelf mädchen9K/yr -44.3%3.4% conv.
weihnachtselfen9K/yr -10.7%2.4% conv.

Reviews and returns

What reviews say buyers love and hate about Elf on the Shelf Zubehör

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”

50%of negative reviews mention “Gesamtgröße”

2.0%of orders come back

“Größe entsprach nicht ganz”

A buyer, on “Gesamtgröße”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

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FAQ

Common Elf on the Shelf Zubehör questions

Answered from the same tracked data.

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