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Elektrischer Nussknacker

Fail

Demand is soft, at -42.3% this quarter, so Elektrischer Nussknacker is a Fail.

Flapen Score
39
39 / 100
Ranks 3,438 of 4,240 Küche, Haushalt & Wohnen niches · −9 vs the category median of 48
Market size
€57K/yr71K searches / yr
90-day growth
-42.3%search demand this quarter
Competition
63%top-5 click share · 14 brands · 38 sellers

Flapen Score

Elektrischer Nussknacker against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Elektrischer Nussknacker is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elektrischer Nussknacker market on Amazon at a glance

Shoppers on Amazon Germany searched for Elektrischer Nussknacker 71K times last year and spent an estimated €57K. The top 5 brands take 71% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €57K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-42.3%
Conversion, latest week
1.2%
Market size, estimated
€57Ka year
Top search term
elektrischer nussknacker16K searches a year

02 · Price

A sale here is worth €67.38.

Listings sell for €67.38 on average, from €12.00 to €393.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €67.38 that is €0 to €7K a year per listing.

Average price
€67.38inside the $15 to $100 sweet spot
Price range
€12.00–€393.23
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #178 within Nussknacker. It carries 935 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
58%
Out of stock, average day
18.2%
Average rank
#178in Nussknacker
Average rating
4.02 starsAmazon Germany average 4.37 stars
Average reviews
935per listing
Listings tracked
19

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Elektrischer Nussknacker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

38

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

23%

  • Brand 126%
  • Brand 218%
  • Brand 312%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Elektrischer Nussknacker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 9.8× · 9 of 12 months tracked

Search terms

Top Elektrischer Nussknacker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elektrischer nussknacker16K/yr
  • nussknacker elektrisch15K/yr
  • walnussknacker maschine8K/yr
  • nussknacker maschine5K/yr
  • elektrischer nussknacker walnüsse5K/yr
  • walnussknacker elektrisch6K/yr
  • nussknacker walnüsse elektrisch7K/yr
  • walnuss knackmaschine4K/yr
  • automatischer nussknacker3K/yr

Reviews and returns

What reviews say buyers love and hate about Elektrischer Nussknacker

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Haltbarkeit”
2.7%of orders come back
“Fällt schnell auseinander”
A buyer, on “Haltbarkeit”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Elektrischer Nussknacker questions

Answered from the same tracked data.