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Eiszapfen

Fail

Demand is soft, at -74.4% this quarter, so Eiszapfen is a Fail.

Flapen Score
19
19 / 100
Ranks 4,209 of 4,240 Küche, Haushalt & Wohnen niches · −29 vs the category median of 48
Market size
€8K/yr54K searches / yr
90-day growth
-74.4%search demand this quarter
Competition
94%top-5 click share · 5 brands · 9 sellers

Flapen Score

Eiszapfen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Eiszapfen is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eiszapfen market on Amazon at a glance

Shoppers on Amazon Germany searched for Eiszapfen 54K times last year and spent an estimated €8K. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 19 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -74.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €8K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-74.4%
Conversion, latest week
1.3%
Market size, estimated
€8Ka year
Peak month
December81.9× the quietest month
Top search term
eiszapfen14K searches a year

02 · Price

A sale here is worth €11.11.

Listings sell for €11.11 on average, from €3.14 to €34.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €11.11 that is €0 to €1K a year per listing.

Average price
€11.11under the $15 to $100 sweet spot
Price range
€3.14–€34.94
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
3.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 46.0% of listings are out of stock. The average listing ranks #1,057 within Saisonale Deko. It carries 429 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
71%
Out of stock, average day
46.0%
Average rank
#1,057in Saisonale Deko
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
429per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Eiszapfen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 227%
  • Brand 317%
  • Brand 47%
  • Brand 56%

Demand

Eiszapfen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 81.9×

Search terms

Top Eiszapfen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eiszapfen14K/yr
  • eiszapfen deko23K/yr
  • eiszapfen glas6K/yr
  • eiszapfen weihnachtsbaum12K/yr

Reviews and returns

What reviews say buyers love and hate about Eiszapfen

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
3.3%of orders come back
“Sieht richtig gut aus”
A buyer, on “Qualität insgesamt”20% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Eiszapfen questions

Answered from the same tracked data.