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Eisenpfanne

Fail

Demand is soft, at -30.0% this quarter, so Eisenpfanne is a Fail.

Flapen Score
41
41 / 100
Ranks 3,205 of 4,240 Küche, Haushalt & Wohnen niches · −7 vs the category median of 48
Market size
€88K/yr206K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
50%top-5 click share · 17 brands · 118 sellers

Flapen Score

Eisenpfanne against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Eisenpfanne is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eisenpfanne market on Amazon at a glance

Shoppers on Amazon Germany searched for Eisenpfanne 206K times last year and spent an estimated €88K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €88K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
1.1%
Market size, estimated
€88Ka year
Peak month
December3.4× the quietest month
Top search term
eisenpfanne88K searches a year

02 · Price

A sale here is worth €39.27.

Listings sell for €39.27 on average, from €8.80 to €168.49. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €39.27 that is €0 to €4K a year per listing.

Average price
€39.27inside the $15 to $100 sweet spot
Price range
€8.80–€168.49
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #213 within Kochen. It carries 1,175 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
56%
Out of stock, average day
6.1%
Average rank
#213in Kochen
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
1,175per listing
Listings tracked
32

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Eisenpfanne products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

€0€4K€7K€11K€14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

118

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 88%

Open market

15%

  • GRÄWE32%
  • GSW20%
  • RÖSLE12%
  • DE BUYER11%
  • TECOR8%
  • Tornwald-Schmiede2%
  • Open — no brand owns it (11 brands, 15%)

Demand

Eisenpfanne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Eisenpfanne search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eisenpfanne88K/yr
  • schmiedeeiserne pfanne35K/yr
  • eisenpfanne geschmiedet22K/yr
  • eisenpfanne ohne beschichtung10K/yr
  • iron pan8K/yr
  • geschmiedete pfanne8K/yr
  • pfanne eisen6K/yr
  • eisen pfanne4K/yr
  • eisenpfanne induktion6K/yr
  • schmiedepfanne4K/yr

Reviews and returns

What reviews say buyers love and hate about Eisenpfanne

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Qualität insgesamt”
2.2%of orders come back
“Schlechtes Produkt”
A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eisenpfanne questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data