Skip to content

Einhorn Tasse

Fail

Shoppers spend an estimated $25K a year here, so Einhorn Tasse is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€25K/yr84K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
41%top-5 click share · 31 brands · 86 sellers

Flapen Score

Einhorn Tasse against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Einhorn Tasse is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Einhorn Tasse market on Amazon at a glance

Shoppers on Amazon Germany searched for Einhorn Tasse 84K times last year and spent an estimated €25K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €25K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
2.8%
Market size, estimated
€25Ka year
Peak month
December3.5× the quietest month
Top search term
einhorn tasse32K searches a year

02 · Price

A sale here is worth €10.52.

Listings sell for €10.52 on average, from €4.35 to €15.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €10.52 that is €0 to €1K a year per listing.

Average price
€10.52under the $15 to $100 sweet spot
Price range
€4.35–€15.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #1,565 within Gläser & Trinkgeschirr. It carries 547 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
86%
Out of stock, average day
7.1%
Average rank
#1,565in Gläser & Trinkgeschirr
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
547per listing
Listings tracked
37

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Einhorn Tasse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

31 falling

Sellers

86

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

41%

Top 20: 84%

Open market

45%

  • Brand 114%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Einhorn Tasse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Einhorn Tasse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • einhorn tasse32K/yr
  • tasse einhorn13K/yr
  • einhorn becher9K/yr
  • einhorntasse10K/yr
  • tasse mädchen13K/yr
  • einhorn tasse mädchen8K/yr

Reviews and returns

What reviews say buyers love and hate about Einhorn Tasse

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
31%of negative reviews mention “Haltbarkeit”
1.3%of orders come back
“nicht besonders haltbar”
A buyer, on “Haltbarkeit”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Einhorn Tasse questions

Answered from the same tracked data.