Is Einhorn Geburtstagsdeko profitable to sell on Amazon Germany?

Flapen scores Einhorn Geburtstagsdeko 57 out of 100 on Amazon Germany, a Maybe. Shoppers spend €99K a year across 60 tracked products. 2 of the 13 products launched in the last year cleared the first-year sales bar. Search demand grew +18.4% in the last 90 days.

How competitive is the Einhorn Geburtstagsdeko niche on Amazon Germany?

42 brands and 58 sellers compete in Einhorn Geburtstagsdeko on Amazon Germany. The top 5 Einhorn Geburtstagsdeko products take 30% of clicks, and the top 5 brands take 44%.

What do buyers complain about in Einhorn Geburtstagsdeko?

Einhorn Geburtstagsdeko buyers on Amazon Germany complain most about Qualität insgesamt, Geruch, and Gesamtgröße. An estimated 0.8% of orders come back.

When does demand for Einhorn Geburtstagsdeko peak?

Search demand for Einhorn Geburtstagsdeko on Amazon Germany peaks in Jan–Sep, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Einhorn Geburtstagsdeko niche?

Einhorn Geburtstagsdeko sells for €10.46 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.76 to €16.89. The average product has 708 reviews, the count a new listing must catch up to.

Einhorn Geburtstagsdeko

Maybe

An estimated 0.8% of orders come back. But prices span $2.76–$16.89, mostly outside the sweet spot, so Einhorn Geburtstagsdeko is a Maybe.

Filters No Dominant Brand

Flapen Score: 57
57 / 100Top 14% of 4,240 Küche, Haushalt & Wohnen niches · +9 vs the category median of 48
Market size: €99K/yr398K searches / yr
90-day growth: +18.4%search demand this quarter
Competition: 30%top-5 click share · 42 brands · 58 sellers

Flapen Score

Einhorn Geburtstagsdeko against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Einhorn Geburtstagsdeko is stronger. Inside it, weaker.

57Maybe

This niche Category average

See the method

Market

The Einhorn Geburtstagsdeko market on Amazon at a glance

Shoppers on Amazon Germany searched for Einhorn Geburtstagsdeko 398K times last year and spent an estimated €99K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Sep. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €99K a year.

Searches, last 12 months: 398K
Growth, 90 days vs prior 90: +18.4%
Conversion, latest week: 2.4%
Market size, estimated: €99Ka year
Peak month: January1.9× the quietest month
Top search term: einhorn deko kindergeburtstag130K searches a year

02 · Price

A sale here is worth €10.46.

Listings sell for €10.46 on average, from €2.76 to €16.89. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At €10.46 that is €1K to €3K a year per listing.

Average price: €10.46under the $15 to $100 sweet spot
Price range: €2.76–€16.89
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #133 within Partyzubehör & Dekoration. It carries 708 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 98%
Prime listings: 100%
Out of stock, average day: 5.3%
Average rank: #133in Partyzubehör & Dekoration
Average rating: 4.42 starsAmazon Germany average 4.37 stars
Average reviews: 708per listing
Listings tracked: 60

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 13
Successful launches: 2Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Einhorn Geburtstagsdeko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

Top-5 brand share

44%

Top 20: 82%

Top-5 click share

30%

Top 20: 69%

Open market

52%

Brand 113%
Brand 212%
Brand 38%
Brand 46%
Brand 55%
Brand 64%

Demand

Einhorn Geburtstagsdeko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Einhorn Geburtstagsdeko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

einhorn deko kindergeburtstag130K/yr +42.9%2.6% conv.
einhorn geburtstag47K/yr +8.7%1.6% conv.
einhorn deko38K/yr +8.9%1.9% conv.
einhorn party27K/yr +20.2%1.9% conv.
einhorn geburtstagsdeko31K/yr -13.9%1.8% conv.
einhorn kindergeburtstag24K/yr +10.3%1.9% conv.
einhorn party deko15K/yr +7.5%2.0% conv.
einhorn deko kindergeburtstag 414K/yr +29.2%4.2% conv.
einhorn deko kindergeburtstag 510K/yr +18.9%2.8% conv.
kindergeburtstag einhorn11K/yr +20.9%2.2% conv.

Reviews and returns

What reviews say buyers love and hate about Einhorn Geburtstagsdeko

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Spaß/Unterhaltungserlebnis”

13%of negative reviews mention “Qualität insgesamt”

0.8%of orders come back

“Sehr schlechte Qualität”

A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Einhorn Geburtstagsdeko questions

Answered from the same tracked data.

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