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Eierlöffel

Fail

Demand is soft, at -30.3% this quarter, so Eierlöffel is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€82K/yr178K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
43%top-5 click share · 30 brands · 97 sellers

Flapen Score

Eierlöffel against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Eierlöffel is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eierlöffel market on Amazon at a glance

Shoppers on Amazon Germany searched for Eierlöffel 178K times last year and spent an estimated €82K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €82K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
6.0%
Market size, estimated
€82Ka year
Peak month
December1.8× the quietest month
Top search term
eierlöffel105K searches a year

02 · Price

A sale here is worth €7.69.

Listings sell for €7.69 on average, from €2.43 to €16.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €7.69 that is €2K to €4K a year per listing.

Average price
€7.69under the $15 to $100 sweet spot
Price range
€2.43–€16.41
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #42 within Besteck. It carries 335 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
98%
Out of stock, average day
6.5%
Average rank
#42in Besteck
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
335per listing
Listings tracked
40

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Eierlöffel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

97

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

43%

Top 20: 84%

Open market

35%

  • Brand 127%
  • Brand 212%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Eierlöffel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Eierlöffel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eierlöffel105K/yr
  • eierlöffel kunststoff54K/yr
  • eierlöffel plastik12K/yr
  • eierlöffel kunststoff hochwertig8K/yr

Reviews and returns

What reviews say buyers love and hate about Eierlöffel

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
26%of negative reviews mention “Gesamtgröße”
1.3%of orders come back
“Unpraktisch da Laffe winzig”
A buyer, on “Gesamtgröße”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Eierlöffel questions

Answered from the same tracked data.