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Eierkocher 2 Eier

Fail

Demand is soft, at -28.1% this quarter, so Eierkocher 2 Eier is a Fail.

Flapen Score
48
48 / 100
Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median
Market size
€355K/yr369K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
62%top-5 click share · 9 brands · 122 sellers

Flapen Score

Eierkocher 2 Eier against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Eierkocher 2 Eier is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eierkocher 2 Eier market on Amazon at a glance

Shoppers on Amazon Germany searched for Eierkocher 2 Eier 369K times last year and spent an estimated €355K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €355K a year.

Searches, last 12 months
369K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
3.8%
Market size, estimated
€355Ka year
Peak month
December1.8× the quietest month
Top search term
eierkocher 2 eier153K searches a year

02 · Price

A sale here is worth €25.67.

Listings sell for €25.67 on average, from €9.98 to €63.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €25.67 that is €13K to €19K a year per listing.

Average price
€25.67inside the $15 to $100 sweet spot
Price range
€9.98–€63.29
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€13K–€19K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #19 within Elektrische Küchengeräte. It carries 4,068 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
95%
Out of stock, average day
3.1%
Average rank
#19in Elektrische Küchengeräte
Average rating
4.10 starsAmazon Germany average 4.37 stars
Average reviews
4,068per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Eierkocher 2 Eier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

122

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

7%

  • Brand 149%
  • Brand 224%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Eierkocher 2 Eier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Eierkocher 2 Eier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eierkocher 2 eier153K/yr
  • wmf küchenminis57K/yr
  • eierkocher 1 ei30K/yr
  • wmf mini27K/yr
  • eierkocher für 2 eier16K/yr
  • mini eierkocher9K/yr
  • eierkocher klein9K/yr
  • wmf eierkocher 2 eier13K/yr
  • wmf minis8K/yr
  • eierkocher 2 eier testsieger5K/yr

Reviews and returns

What reviews say buyers love and hate about Eierkocher 2 Eier

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Haltbarkeit”
2.7%of orders come back
“Nach 2 Jahren defekt”
A buyer, on “Haltbarkeit”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eierkocher 2 Eier questions

Answered from the same tracked data.