Is edelstahlpfanne profitable to sell on Amazon Germany?

The niche generates €2.1M/yr across 18 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the edelstahlpfanne niche?

11 brands and 108 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in edelstahlpfanne?

Top complaints mined from reviews: Qualität insgesamt, Haftung/Klebrigkeit, Einfache Reinigung. The return rate is 1.6%.

When does demand for edelstahlpfanne peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the edelstahlpfanne niche?

Listings span €20.83–€101.82; the average listing price is €47.20 (sweet spot $15–$100). The average incumbent carries 1,087 reviews — the moat a new listing must climb.

edelstahlpfanne

Worth a look

Shows a $2.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible€2.1M

€2.1M/yr · 1.6M searches

Avg price

Great€47.20

avg listing price — sweet spot $15–$100

Price range

Great€20.83–€101.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good1,087.06

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-22.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, edelstahlpfanne is a €2.1M/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

edelstahlpfanne market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: €1.4M–€1.9M; units × avg price
Conversion rate: 2.7%
Avg BSR: #73
Page quality: 0%
Prime: 94%
Sponsored: 78%
Out of stock: 0.5%
Avg brand age: 50 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

108

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

11%

WMF39%
Tefal22%
DELARLOCHEF10%
SILBERTHAL8%
Fissler6%
Redchef3%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top edelstahlpfanne search terms

edelstahlpfanne827K/yr -24.5%2.1% conv.
stainless steel pan174K/yr -10.8%1.5% conv.
edelstahl pfanne89K/yr -7.8%1.8% conv.
pfanne edelstahl99K/yr -20.1%1.9% conv.
edelstahlpfanne 28 cm64K/yr -11.3%3.1% conv.
edelstahlpfanne unbeschichtet63K/yr -51.1%1.8% conv.
stainless steel frying pan17K/yr -18.3%1.0% conv.
wmf edelstahlpfanne25K/yr -22.7%3.7% conv.
pfanne ohne beschichtung28K/yr -26.7%1.2% conv.
edelstahl pfanne 28 cm23K/yr +16.9%2.2% conv.

All search terms

Top edelstahlpfanne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WMF Profi Bratpfanne 28 cm Edelstahlpfanne unbeschichtet Cromargan Edelstahl Pfanne Induktion für alle Herdarten geeignet backofenfest spülmaschinengeeignet

WMF€39.984.5★4,448 rev

Tefal Virtuoso Bratpfanne 28 cm Edelstahlpfanne unbeschichtet Pfanne Induktion langlebig hochwertige Edelstahlgriffe leichte Reinigung für alle Herdarten geeignet E49206

Tefal€29.664.4★1,240 rev

WMF Profi Edelstahlpfanne 20 cm Bratpfanne Induktion unbeschichtet spülmaschinengeeignet backofenfest bis 250 Grad für alle Herdarten geeignet für hohe Temperaturen tropffrei ergonomisch

WMF€31.524.5★4,448 rev

SILBERTHAL Edelstahl Pfanne Unbeschichtet - Induktion - Profi Bratpfanne 28cm - Röstaromen - Ofenfest

SILBERTHAL€54.624.4★1,029 rev

DELARLOCHEF Edelstahl Pfanne Bratpfanne (28 cm/11 Zoll) 3-Schicht Komplett Ungiftig 100% Schadstofffrei Schnellwärmend 20% Energie Sparen Backofenfest bis 315C für Alle Herdarten

DELARLOCHEF€31.393.8★395 rev

Newest

by launch date

Edelstahlpfanne 28 cm Edelstahl Pfanne Induktion Unbeschichtet Stainless Steel Pan 28cm PFAS- PTFE- und PFOA-frei Pfanne Edelstahl Elektro Keramik Gas Backofen Ofenfest und Spülmaschinenfest

GOLDEN KEY€24.8254 rev

3mo ago

DELARLOCHEF Edelstahlpfanne 28 cm Unbeschichtete Bratpfanne für Induktion Durchgehend 3-lagig (3 mm) Backofenfest bis 400C Spülmaschinengeeignet

DELARLOCHEF€35.8634 rev

6mo ago

Terlulu Dreilagige Edelstahl-Bratpfannen-Set 20/26/30 cm Edelstahlpfanne unbeschichtet & Induktionspfanne PTFE/PFAS/PFOA-frei Für Alle Herdarten Schnellwärmend Backofenfest & Spülmaschinenfest

Terlulu€56.5058 rev

7mo ago

Redchef Pfannenset Induktion Set 3-teilig edelstahlpfanne unbeschichtet Schüttrand Bratpfanne für alle Herdarten Spülmaschinenfest & backofenfest

Redchef€64.46108 rev

8mo ago

WALDWERK Edelstahlpfanne 28 cm - Induktionsgeeignet und Ofenfest - Pfanne aus Edelstahl mit Lederüberzug - Edelstahlpfanne unbeschichtet - Pfanne aus Edelstahl ohne Beschichtung

WALDWERK€34.3578 rev

9mo ago

What buyers say about edelstahlpfanne

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt34%

“Super Produkt”

Einfache Reinigung15%

“Reinigen danach ganz einfach”

Preis-Leistungs-Verhältnis8%

“Super Preis”

Heizung7%

“robust, so dass der Boden viel Wärme aufnehmen kann.”

Stärke5%

“Solide”

Haltbarkeit4%

“Das Material wirkt robust und langlebig, und auch das Gewicht sowie die Verarbeitung vermitteln Qualität”

Benutzerfreundlichkeit4%

“Alles super easy”

beworben Vs Tatsächliches Produkt3%

“Top, wie beschreiben”

Materialqualität3%

“super Material”

Griff2%

“liegt gut in der Hand”

What buyers complain about

Qualität insgesamt19%

“sehr schlechte Qualität”

Haftung/Klebrigkeit13%

“Speisen haften trotzallem”

Einfache Reinigung11%

“Wird in der Spülmaschine nicht sauber”

Preis-Leistungs-Verhältnis5%

“Reine Geldverschwendung”

Heizung5%

“Selbst bei langsamer Erhitzung”

Entflammbar5%

“Nach einiger Zeit der Nutzung brennt alles an”

Haltbarkeit4%

“Hat sich nach sechs Monaten gelegentlichen Gebrauchs verzogen”

Farbverblassen/Verfärbung3%

“Verfärbung und Boden verformt schon nach der ersten Benutzung”

Materialqualität3%

“Material mangelhaft”

beworben Vs Tatsächliches Produkt2%

“Titel irreführend, daher nur 1 Stern.”

Top return reasons

Gesamtgröße32%

Qualität insgesamt8%

Haftung/Klebrigkeit7%

Funktionalität insgesamt5%

Entflammbar5%

Kratzfestigkeit5%

Gewicht schwer4%

Defekt Material/Teile4%

Heizung4%

Einfache Reinigung3%

Common questions

Is edelstahlpfanne profitable to sell on Amazon Germany?: The niche generates €2.1M/yr across 18 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Worth a look (57/100).
How competitive is the edelstahlpfanne niche?: 11 brands and 108 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in edelstahlpfanne?: Top complaints mined from reviews: Qualität insgesamt, Haftung/Klebrigkeit, Einfache Reinigung. The return rate is 1.6%.
When does demand for edelstahlpfanne peak?: Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the edelstahlpfanne niche?: Listings span €20.83–€101.82; the average listing price is €47.20 (sweet spot $15–$100). The average incumbent carries 1,087 reviews — the moat a new listing must climb.