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Dyson Ventilator

Maybe

Search demand grew >1,000% this quarter. But buyers convert on only 0.8% of searches, so Dyson Ventilator is a Maybe.

Flapen Score
55
55 / 100
Top 20% of 4,240 Küche, Haushalt & Wohnen niches · +7 vs the category median of 48
Market size
€154K/yr137K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
48%top-5 click share · 19 brands · 106 sellers

Flapen Score

Dyson Ventilator against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Dyson Ventilator is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson Ventilator market on Amazon at a glance

Shoppers on Amazon Germany searched for Dyson Ventilator 137K times last year and spent an estimated €154K. The top 5 brands take 75% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated €154K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.8%
Market size, estimated
€154Ka year
Peak month
August8.9× the quietest month
Top search term
luftreiniger und kühler55K searches a year

02 · Price

A sale here is worth €135.33.

Listings sell for €135.33 on average, from €59.21 to €437.53. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €135.33 that is €0 to €14K a year per listing.

Average price
€135.33above the $15 to $100 sweet spot
Price range
€59.21–€437.53
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€14K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #74 within Heizen & Kühlen. It carries 3,507 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
70%
Out of stock, average day
10.8%
Average rank
#74in Heizen & Kühlen
Average rating
4.15 starsAmazon Germany average 4.37 stars
Average reviews
3,507per listing
Listings tracked
30

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
25 months

Products

Top Dyson Ventilator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

106

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

21%

  • Brand 137%
  • Brand 215%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 64%

Demand

Dyson Ventilator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 8.9×

Search terms

Top Dyson Ventilator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • luftreiniger und kühler55K/yr
  • ventilator mit luftreiniger26K/yr
  • luftreiniger mit kühlfunktion31K/yr
  • ventilator luftreiniger16K/yr
  • luftreiniger ventilator10K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson Ventilator

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Geräuschpegel”
15%of negative reviews mention “Preis-Leistungs-Verhältnis”
2.6%of orders come back
“highly overpriced”
A buyer, on “Preis-Leistungs-Verhältnis”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dyson Ventilator questions

Answered from the same tracked data.