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Dyson V10 Filter

Fail

Demand is soft, at -14.0% this quarter, so Dyson V10 Filter is a Fail.

Flapen Score
47
47 / 100
Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 48
Market size
€3.8M/yr287K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
71%top-5 click share · 8 brands · 67 sellers

Flapen Score

Dyson V10 Filter against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Dyson V10 Filter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson V10 Filter market on Amazon at a glance

Shoppers on Amazon Germany searched for Dyson V10 Filter 287K times last year and spent an estimated €3.8M. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.8M a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
7.7%
Market size, estimated
€3.8Ma year
Peak month
December2.0× the quietest month
Top search term
dyson v10150K searches a year

02 · Price

A sale here is worth €171.34.

Listings sell for €171.34 on average, from €8.46 to €427.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At €171.34 that is €428K to €514K a year per listing.

Average price
€171.34above the $15 to $100 sweet spot
Price range
€8.46–€427.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
2,500–3,000
Revenue per listing a year
€428K–€514K
Returns
3.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,153 within Haushaltsgroßgeräte. It carries 1,880 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#1,153in Haushaltsgroßgeräte
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
1,880per listing
Listings tracked
16

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Dyson V10 Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

67

Top-5 brand share

93%

Top 20: 98%

Top-5 click share

71%

Top 20: 100%

Open market

5%

  • Brand 173%
  • Brand 212%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 5%)

Demand

Dyson V10 Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Dyson V10 Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson v10150K/yr
  • dyson v10 filter35K/yr
  • dyson filter v1015K/yr
  • dyson v10 absolute16K/yr
  • dyson staubsauger v1012K/yr
  • filter dyson v1012K/yr
  • dyson v 106K/yr
  • dyson v10 filter original5K/yr
  • filter für dyson v105K/yr
  • dyson cyclone v105K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson V10 Filter

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Preis-Leistungs-Verhältnis”
19%of negative reviews mention “Akkulaufzeit”
3.4%of orders come back
“Batterie schneller ausgelaugt als”
A buyer, on “Akkulaufzeit”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dyson V10 Filter questions

Answered from the same tracked data.