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Dyson Staubsauger

Maybe

Shoppers spend an estimated $14.9M a year here. But prices span $56.02–$748.86, mostly outside the sweet spot, so Dyson Staubsauger is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 48
Market size
€14.9M/yr6.1M searches / yr
90-day growth
-3.1%search demand this quarter
Competition
35%top-5 click share · 13 brands · 236 sellers

Flapen Score

Dyson Staubsauger against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Dyson Staubsauger is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson Staubsauger market on Amazon at a glance

Shoppers on Amazon Germany searched for Dyson Staubsauger 6.1M times last year and spent an estimated €14.9M. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €14.9M a year.

Searches, last 12 months
6.1M
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
0.9%
Market size, estimated
€14.9Ma year
Peak month
November3.4× the quietest month
Top search term
dyson1.7M searches a year

02 · Price

A sale here is worth €258.29.

Listings sell for €258.29 on average, from €56.02 to €748.86. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At €258.29 that is €194K to €258K a year per listing.

Average price
€258.29above the $15 to $100 sweet spot
Price range
€56.02–€748.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
€194K–€258K
Returns
3.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #129 within Haushaltsreiniger & Staubsauger. It carries 1,660 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
90%
Out of stock, average day
3.0%
Average rank
#129in Haushaltsreiniger & Staubsauger
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
1,660per listing
Listings tracked
51

04 · Newcomers

19 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
19Amazon's first-year sales bar
Average brand age
26 months

Products

Top Dyson Staubsauger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

236

Top-5 brand share

85%

Top 20: 91%

Top-5 click share

35%

Top 20: 74%

Open market

6%

  • Brand 170%
  • Brand 29%
  • Brand 38%
  • Brand 44%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (7 brands, 6%)

Demand

Dyson Staubsauger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Dyson Staubsauger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson1.7M/yr
  • dyson staubsauger1.9M/yr
  • bosch akku staubsauger362K/yr
  • dyson v15406K/yr
  • dyson akku staubsauger206K/yr
  • dyson v12217K/yr
  • bulelink115K/yr
  • akku staubsauger bosch119K/yr
  • akku staubsauger dyson125K/yr
  • staubsauger dyson114K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson Staubsauger

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Preis-Leistungs-Verhältnis”
17%of negative reviews mention “Akkulaufzeit”
3.3%of orders come back
“Akkulaufzeit ungenügend”
A buyer, on “Akkulaufzeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dyson Staubsauger questions

Answered from the same tracked data.