Is dyson staubsauger profitable to sell on Amazon Germany?

The niche generates €14.9M/yr across 51 tracked products. 19 of 19 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the dyson staubsauger niche?

13 brands and 236 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in dyson staubsauger?

Top complaints mined from reviews: Akkulaufzeit, Aufladen, Haltbarkeit. The return rate is 3.3%.

When does demand for dyson staubsauger peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the dyson staubsauger niche?

Listings span €56.02–€748.86; the average listing price is €258.29 (sweet spot $15–$100). The average incumbent carries 1,660 reviews — the moat a new listing must climb.

dyson staubsauger

Worth a look

Shows a $14.9M/yr market, but prices mostly outside the sweet spot ($56.02–$748.86) keeps it on the watch list.

Market size

Incredible€14.9M

€14.9M/yr · 6.1M searches

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,659.63

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Avg price

Okay€258.29

avg listing price — sweet spot $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad€56.02–€748.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon Germany niche tracking, dyson staubsauger is a €14.9M/yr Amazon Germany market (6.1M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

dyson staubsauger market data

Units sold / yr: 40K–50K; avg 750–1,000/product
Revenue / yr: €10.3M–€12.9M; units × avg price
Conversion rate: 0.9%
Avg BSR: #129
Page quality: 0%
Prime: 90%
Sponsored: 86%
Out of stock: 3.0%
Avg brand age: 26 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

236

Top-5 brand share

85%

Top 20: 91%

Top-5 click share

35%

Top 20: 74%

Open market

Dyson70%
--9%
Bosch8%
FDUXUD4%
XIAOMI1%
AIDTIPS1%
Open — no brand owns it (7 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top dyson staubsauger search terms

dyson1.7M/yr +29.2%0.3% conv.
dyson staubsauger1.9M/yr -8.4%1.0% conv.
bosch akku staubsauger362K/yr -15.7%0.9% conv.
dyson v15406K/yr -25.1%0.2% conv.
dyson akku staubsauger206K/yr -36.9%0.9% conv.
dyson v12217K/yr -17.0%0.3% conv.
bulelink115K/yr -23.0%1.6% conv.
akku staubsauger bosch119K/yr -17.8%0.7% conv.
akku staubsauger dyson125K/yr -15.5%0.9% conv.
staubsauger dyson114K/yr -8.3%1.0% conv.

All search terms

Top dyson staubsauger products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dyson V8 Cyclone kabelloser Staubsauger 150 AW 60 Minuten Laufzeit Motorbar-Bürste mit Anti-Verhedderungs-Technologie Kombi-Zubehör

Dyson€259.044.4★447 rev

Akku Staubsauger Kabellos 45KPa/550W/65Min für Tierhaare/Teppiche/Hartböden

--€117.904.6★11,884 rev

Dyson V11 Fluffy kabelloser Staubsauger (Nickel/Rot) V11 Fluffy kabelloser Staubsauger 185 Airwatt 60 Minuten Laufzeit Haarentwirrungstechnologie Hand- und Bodenstaubsauger

Dyson€333.924.5★400 rev

Dyson Airwrap i.d. Multi-styler and dryer Straight+Wavy (Ceramic Pink/Roségold)

Dyson€364.634.6★2,209 rev

Dyson V8 Origin Kabelloser Staubsauger 2026 130 AW bis zu 40 Min Laufzeit Motorbar mit Haarentwirrungstechnologie Hand- und Bodenstaubsauger 2026

Dyson€237.384.6★76 rev

Newest

by launch date

Dyson V10 Konical AkkuStaubsauger 150 Airwatt Starke konstante Saugkraft AntiHaarverhedderung erkennt Staubpartikel 2in1 Hand- und Bodenstaubsauge

Dyson€357.8538 rev

2mo ago

Dyson Cyclone V10 Akku Staubsauger mit Niedrigreichweiten-Adapter

Dyson€294.5910 rev

3mo ago

Dyson V8 Origin Kabelloser Staubsauger 2026 130 AW bis zu 40 Min Laufzeit Motorbar mit Haarentwirrungstechnologie Hand- und Bodenstaubsauger 2026

Dyson€237.3876 rev

3mo ago

FDUXUD Akku Staubsauger Kabellos 600W/50000Pa/70Min 1 8L Akkustaubsauger mit Hurrikanmodus Anti-Tangle-Bürste Selbststehend OLED Display Wandladestation für Teppiche Tierhaare Hartböden Auto

FDUXUD€138.30684 rev

5mo ago

Dyson Cyclone V10 Submarine kabelloser Nass und Trockensauger 150 Air Watt 60 Min Laufzeit Hart- und Teppichboden Kombi-Zubehör

Dyson€340.48167 rev

9mo ago

What buyers say about dyson staubsauger

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis19%

“Value for money”

Akkulaufzeit17%

“Akku auch ok”

Benutzerfreundlichkeit11%

“easy zu händeln”

Qualität insgesamt11%

“Super Produkt”

Einfache Reinigung10%

“Cleaner Staubsauger”

beworben Vs Tatsächliches Produkt4%

“Erwartungen erfüllt”

Gewicht leicht3%

“Akzeptables Gewicht”

Aufladen3%

“durch eine Wandladestation zeitnah aufgeladen werden”

Montage/Installation3%

“wurde problemlos installiert”

Add-Ons/Anhänge2%

“Die Aufsätze kann man auch bei Extension ohne Probleme benutzen”

What buyers complain about

Akkulaufzeit17%

“Akkulaufzeit ungenügend”

Aufladen8%

“Aufladen unmöglich”

Haltbarkeit8%

“Haltbarkeit unterirdisch”

Preis-Leistungs-Verhältnis6%

“Ersatzteile teuer”

Gewicht schwer6%

“Schwer, unhandlich”

Qualität insgesamt6%

“Leider ungenügend”

Einfache Reinigung4%

“for me to weak power for cleaning dust”

Benutzerfreundlichkeit2%

“Unhandlich”

Filterung2%

“Filterprobleme”

Funktionalität insgesamt2%

“Funktioniert überhaupt nicht”

Top return reasons

Funktionalität insgesamt13%

Akkulaufzeit12%

Gewicht schwer10%

Aufladen8%

Produktzustand6%

Qualität insgesamt5%

Preis-Leistungs-Verhältnis5%

Gesamtgröße4%

Stärke4%

beworben Vs Tatsächliches Produkt3%

Common questions

Is dyson staubsauger profitable to sell on Amazon Germany?: The niche generates €14.9M/yr across 51 tracked products. 19 of 19 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the dyson staubsauger niche?: 13 brands and 236 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in dyson staubsauger?: Top complaints mined from reviews: Akkulaufzeit, Aufladen, Haltbarkeit. The return rate is 3.3%.
When does demand for dyson staubsauger peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the dyson staubsauger niche?: Listings span €56.02–€748.86; the average listing price is €258.29 (sweet spot $15–$100). The average incumbent carries 1,660 reviews — the moat a new listing must climb.