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Dyson Hushjet Mini Cool

Fail

The top 5 brands take 100% of clicks, so Dyson Hushjet Mini Cool is a Fail.

Flapen Score
47
47 / 100
Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 48
Market size
€18K/yr48K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
75%top-5 click share · 5 brands · 14 sellers

Flapen Score

Dyson Hushjet Mini Cool against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Dyson Hushjet Mini Cool is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson Hushjet Mini Cool market on Amazon at a glance

Shoppers on Amazon Germany searched for Dyson Hushjet Mini Cool 48K times last year and spent an estimated €18K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated €18K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.4%
Market size, estimated
€18Ka year
Top search term
dyson hushjet mini cool25K searches a year

02 · Price

A sale here is worth €94.31.

Listings sell for €94.31 on average, from €14.76 to €318.10. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €94.31 that is €0 to €9K a year per listing.

Average price
€94.31inside the $15 to $100 sweet spot
Price range
€14.76–€318.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€9K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #108 within Heizen & Kühlen. It carries 1,328 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
85%
Out of stock, average day
26.0%
Average rank
#108in Heizen & Kühlen
Average rating
3.92 starsAmazon Germany average 4.37 stars
Average reviews
1,328per listing
Listings tracked
13

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
15 months

Products

Top Dyson Hushjet Mini Cool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 223%
  • Brand 321%
  • Brand 44%
  • Brand 53%
  • Open — no brand owns it (0%)

Search terms

Top Dyson Hushjet Mini Cool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson hushjet mini cool25K/yr
  • dyson handventilator14K/yr
  • dyson mini ventilator4K/yr
  • dyson mini cool2K/yr
  • dyson hushjet mini2K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson Hushjet Mini Cool

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Geräuschpegel”
0.7%of orders come back
“Etwas laut, okay”
A buyer, on “Geräuschpegel”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dyson Hushjet Mini Cool questions

Answered from the same tracked data.