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Dyson Handstaubsauger

Fail

The top 5 products take 96% of clicks, so Dyson Handstaubsauger is a Fail.

Flapen Score
36
36 / 100
Ranks 3,685 of 4,240 Küche, Haushalt & Wohnen niches · −12 vs the category median of 48
Market size
€592K/yr142K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
96%top-5 click share · 3 brands · 81 sellers

Flapen Score

Dyson Handstaubsauger against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Dyson Handstaubsauger is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson Handstaubsauger market on Amazon at a glance

Shoppers on Amazon Germany searched for Dyson Handstaubsauger 142K times last year and spent an estimated €592K. The top 5 brands take 89% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €592K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
2.7%
Market size, estimated
€592Ka year
Top search term
dyson handstaubsauger50K searches a year

02 · Price

A sale here is worth €154.37.

Listings sell for €154.37 on average, from €70.46 to €259.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At €154.37 that is €39K to €77K a year per listing.

Average price
€154.37above the $15 to $100 sweet spot
Price range
€70.46–€259.04
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
€39K–€77K
Returns
3.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Haushaltsreiniger & Staubsauger. It carries 2,911 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Haushaltsreiniger & Staubsauger
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
2,911per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Dyson Handstaubsauger products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.

€0€118K€237K€355K€474K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

81

Est. top-5 brand share

89%

Top 20: 89%

Est. top-5 click share

96%

Top 20: 100%

Open market

0%

  • Dyson81%
  • --11%
  • LEBENLANG4%
  • BLACK+DECKER4%
  • Open — no brand owns it (0%)

Demand

Dyson Handstaubsauger search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Dyson Handstaubsauger search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dyson handstaubsauger50K/yr
  • handstaubsauger dyson29K/yr
  • dyson car boat13K/yr
  • dyson handstaubsauger akku14K/yr
  • miele handstaubsauger10K/yr
  • dyson car boat handstaubsauger6K/yr
  • handstaubsauger akku dyson9K/yr
  • handstaubsauger miele5K/yr
  • miele handstaubsauger akku3K/yr
  • handstaubsauger dyson klein2K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson Handstaubsauger

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Akkulaufzeit”
21%of negative reviews mention “Akkulaufzeit”
3.1%of orders come back
“Batterie schneller ausgelaugt als”
A buyer, on “Akkulaufzeit”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dyson Handstaubsauger questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data