Is duschmatte profitable to sell on Amazon Germany?

The niche generates €460K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the duschmatte niche?

18 brands and 25 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in duschmatte?

Top complaints mined from reviews: Griff, Geruch, Saugen. The return rate is 1.6%.

When does demand for duschmatte peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the duschmatte niche?

Listings span €5.82–€27.50; the average listing price is €12.83 (sweet spot $15–$100). The average incumbent carries 2,334 reviews — the moat a new listing must climb.

duschmatte

Worth a look

Shows low returns (1.6%), but brand-locked demand (top 5 brands take 82% of clicks) keeps it on the watch list.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Market size

Good€460K

€460K/yr · 1.1M searches

Price range

Good€5.82–€27.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€12.83

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Growth

Good+20.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,333.64

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

According to Flapen's Amazon Germany niche tracking, duschmatte is a €460K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul. Verdict: Worth a look — 53/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

duschmatte market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: €385K–€513K; units × avg price
Conversion rate: 3.1%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 3.6%
Avg brand age: 35 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

52%

Top 20: 87%

Open market

15%

HITSLAM42%
Engelbach23%
Avakido8%
MORROWCAMP6%
Homerella4%
Surwin3%
Open — no brand owns it (12 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.3% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Top duschmatte search terms

duschmatte rutschfest282K/yr +15.8%2.7% conv.
duschmatte201K/yr +13.2%2.0% conv.
antirutschmatte dusche125K/yr +43.4%2.3% conv.
duschmatte rutschfest 60x6079K/yr +11.0%2.5% conv.
duschmatte rutschfest 80x8084K/yr +9.9%1.7% conv.
duscheinlage rutschfest63K/yr +17.1%1.9% conv.
duschmatte rutschfest 50x5050K/yr +12.9%3.4% conv.
anti rutsch dusche31K/yr +117.9%2.5% conv.
rutschmatte dusche34K/yr +37.8%3.4% conv.
duscheinlage25K/yr -7.2%1.7% conv.

All search terms

Top duschmatte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Engelbach Duschmatte rutschfest 53x53cm inkl. 2 Haken - Antibakteriell & BPA-frei - Duscheinlage Antirutschmatte - Waschmaschinen geeignet und schimmelresistent

Engelbach€12.424.5★3,894 rev

HITSLAM Duschmatte rutschfest Antirutschmatte für die Dusche 53x53cm Badewannenmatte mit Saugnäpfen-100% BPA-frei Quadrat Rutschmatte Dusche schimmelresistent & maschinenwaschbar Transparent

HITSLAM€6.554.5★2,051 rev

HITSLAM Duschmatte rutschfest 60x60cm Badewannenmatte rutschfest mit Ablauf Weiche PVC-Luffa Antirutschmatte Badewanne Schnell Trocknende Badematte Grau

HITSLAM€11.864.4★4,162 rev

avakido Duschmatte rutschfest Kinder - 100% BPA frei Inklusive 2 Haken zum Trocknen - Antirutschmatte Duscheinlage - schimmelresistent & maschinenwaschbar

Avakido€11.944.5★484 rev

Duschmatte rutschfest 80x80 cm Weich Komfort Sicherheits Antirutschmatte Dusche Badematte mit Ablauflöchern rutschmatte dusche für Badewanne und Nassbereiche Nur für Duschkabinen über Geeignet

MORROWCAMP€17.534.4★821 rev

Newest

by launch date

Duschmatte rutschfest 53x53cm - 100% BPA-frei - Antirutschmatte Dusche Duscheinlage & Badewanne Rutschmatte dusche schimmelresistent & maschinenwaschbar

EIVINJE€14.2721 rev

8mo ago

HITSLAM Duschmatte rutschfest 53x53cm Badewannenmatte rutschfest Ohne Saugnapf Weiche PVC-Luffa Antirutschmatte Badewanne Schnell Trocknende Badematte Hocheffiziente Drainage Grau

HITSLAM€9.14844 rev

10mo ago

Duschmatte rutschfest schimmelresistente Antirutschmatte Dusche Duscheinlage rutschfest mit Saugnäpfen 100% BPA-frei maschinenwaschbar für Dusche und Badewanne 53x53cm Hautsensitiv

Timzeit€11.4733 rev

10mo ago

HITSLAM Quadratische Duschmatte rutschfest 53 x 53 cm Badewannenmatte Antirutschmatte Dusche für das Badezimmer mit Saugnäpfen und Abflusslöchern Maschinenwaschbar Weich für die Füße Grau

HITSLAM€6.94168 rev

1y ago

HITSLAM Quadratische Duschmatte rutschfest Kinder 53 x 53 cm Baby antirutschmatte dusche Badewannenmatte mit starken Saugnäpfen und Abflusslöchern weich für die Füße maschinenwaschbar Delfin

HITSLAM€8.27181 rev

1y ago

What buyers say about duschmatte

What buyers praise and complain about, mined from review topics.

What buyers love

Griff17%

“Anti Rutsch”

Qualität insgesamt14%

“Super Produkt”

beworben Vs Tatsächliches Produkt10%

“Produkt sieht aus wie beschrieben”

Gesamtgröße9%

“Passt”

Preis-Leistungs-Verhältnis8%

“Top Produkt zu einem sehr günstigem Preis”

Sicherheit4%

“gibt sicheren Stand”

Komfort insgesamt3%

“äußerst angenehm an den Füßen.”

Haftung/Klebrigkeit3%

“Super Haftkraft”

Materialqualität3%

“Das Material ist ausgezeichnet”

Einfache Reinigung3%

“leicht zu reinigen”

What buyers complain about

Griff18%

“Rutschgefahr”

Geruch11%

“stinkend”

Saugen8%

“Diese Badematte hält überhaupt nicht man müsste alle einzele Saugnäpfe mit der Hand drücken da man aber diese natürlich immer wieder lösen muß, uim Reinigen der Badewanne finde ich das völlig sinnlos sogar noch gefährlicher als ohne Matte!!”

Haftung/Klebrigkeit8%

“haftet nicht richtig”

Qualität insgesamt5%

“Schlechte Qualität”

Haltbarkeit5%

“Hält was versprochen wird (einziger Wehrmutstropfen die Haken waren gebrochen)”

Materialqualität4%

“Material viel zu steif”

Gesamtgröße4%

“Etwas kleiner”

Dicke4%

“Zu dünn und zu weich”

beworben Vs Tatsächliches Produkt3%

“Falsche information”

Top return reasons

Gesamtgröße44%

Griff8%

Haftung/Klebrigkeit7%

Farbe5%

Geruch4%

Materialqualität4%

Qualität insgesamt4%

Saugen3%

Funktionalität insgesamt3%

Nassreinigung3%

Common questions

Is duschmatte profitable to sell on Amazon Germany?: The niche generates €460K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the duschmatte niche?: 18 brands and 25 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in duschmatte?: Top complaints mined from reviews: Griff, Geruch, Saugen. The return rate is 1.6%.
When does demand for duschmatte peak?: Demand peaks in Jul; the busiest month runs 1.6× the quietest.
What does it cost to enter the duschmatte niche?: Listings span €5.82–€27.50; the average listing price is €12.83 (sweet spot $15–$100). The average incumbent carries 2,334 reviews — the moat a new listing must climb.