Is Drahtbügel profitable to sell on Amazon Germany?

Flapen scores Drahtbügel 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €50K a year across 15 tracked products. Search demand grew +25.7% in the last 90 days.

How competitive is the Drahtbügel niche on Amazon Germany?

8 brands and 12 sellers compete in Drahtbügel on Amazon Germany. The top 5 Drahtbügel products take 67% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Drahtbügel?

Drahtbügel buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and Stärke. An estimated 0.7% of orders come back.

When does demand for Drahtbügel peak?

Search demand for Drahtbügel on Amazon Germany peaks in Sep, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Drahtbügel niche?

Drahtbügel sells for €12.93 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €7.66 to €19.90. The average product has 2,967 reviews, the count a new listing must catch up to.

Drahtbügel

Fail

Shoppers spend an estimated $50K a year here, so Drahtbügel is a Fail.

Flapen Score: 45
45 / 100Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size: €50K/yr44K searches / yr
90-day growth: +25.7%search demand this quarter
Competition: 67%top-5 click share · 8 brands · 12 sellers

Flapen Score

Drahtbügel against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Drahtbügel is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Drahtbügel market on Amazon at a glance

Shoppers on Amazon Germany searched for Drahtbügel 44K times last year and spent an estimated €50K. The top 5 brands take 90% of clicks. Demand peaks in Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €50K a year.

Searches, last 12 months: 44K
Growth, 90 days vs prior 90: +25.7%
Conversion, latest week: 8.8%
Market size, estimated: €50Ka year
Peak month: September1.9× the quietest month
Top search term: drahtbügel16K searches a year

02 · Price

A sale here is worth €12.93.

Listings sell for €12.93 on average, from €7.66 to €19.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €12.93 that is €1K to €3K a year per listing.

Average price: €12.93under the $15 to $100 sweet spot
Price range: €7.66–€19.90
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #119 within Aufbewahrung & Organisation. It carries 2,967 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 80%
Prime listings: 60%
Out of stock, average day: 1.6%
Average rank: #119in Aufbewahrung & Organisation
Average rating: 4.55 starsAmazon Germany average 4.37 stars
Average reviews: 2,967per listing
Listings tracked: 15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 60 months

Products

Top Drahtbügel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Brand 151%
Brand 213%
Brand 312%
Brand 48%
Brand 56%
Brand 64%
Open — no brand owns it (2 brands, 6%)

Demand

Drahtbügel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top Drahtbügel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

drahtbügel16K/yr +31.1%7.8% conv.
kleiderbügel draht13K/yr +26.3%9.4% conv.
drahtkleiderbügel10K/yr +22.3%6.6% conv.
draht kleiderbügel5K/yr +16.1%7.1% conv.

Reviews and returns

What reviews say buyers love and hate about Drahtbügel

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”

19%of negative reviews mention “Haltbarkeit”

0.7%of orders come back

“Die Bügel brechen super schnell auseinander”

A buyer, on “Haltbarkeit”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Drahtbügel questions

Answered from the same tracked data.

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