- Flapen Score
- 40 / 100Ranks 3,334 of 4,240 Küche, Haushalt & Wohnen niches · −8 vs the category median of 4840
- Market size
- €140K/yr167K searches / yr
- 90-day growth
- -42.7%search demand this quarter
- Competition
- 62%top-5 click share · 8 brands · 20 sellers
Flapen Score
Donut Maker against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Donut Maker is stronger. Inside it, weaker.
Market
The Donut Maker market on Amazon at a glance
Shoppers on Amazon Germany searched for Donut Maker 167K times last year and spent an estimated €140K. The top 5 brands take 93% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €140K a year.
- Searches, last 12 months
- 167K
- Growth, 90 days vs prior 90
- -42.7%
- Conversion, latest week
- 1.6%
- Market size, estimated
- €140Ka year
- Peak month
- November2.5× the quietest month
- Top search term
- donut maker119K searches a year
02 · Price
A sale here is worth €52.46.
Listings sell for €52.46 on average, from €6.97 to €567.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €52.46 that is €5K to €13K a year per listing.
- Average price
- €52.46inside the $15 to $100 sweet spot
- Price range
- €6.97–€567.86
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €5K–€13K
- Returns
- 2.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #45 within Elektrische Küchengeräte. It carries 1,049 reviews at 4.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 89%
- Out of stock, average day
- 12.4%
- Average rank
- #45in Elektrische Küchengeräte
- Average rating
- 4.01 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,049per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Donut Maker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
20
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
4%
- Brand 153%
- Brand 214%
- Brand 311%
- Brand 411%
- Brand 53%
- Brand 63%
- Open — no brand owns it (2 brands, 4%)
Demand
Donut Maker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Donut Maker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- donut maker119K/yr
- donutmaker21K/yr
- mini donuts maker10K/yr
- donut maschine10K/yr
- donuts maschine4K/yr
- mini donut maker3K/yr
Reviews and returns
What reviews say buyers love and hate about Donut Maker
We read the reviews and the return reasons for every product selling here.
“Außerdem ist es fast unmöglich, allen Teig aus dem Behälter herauszubekommen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Donut Maker questions
Answered from the same tracked data.