Is doctor squish profitable to sell on Amazon Germany?

The niche generates €51K/yr across 39 tracked products. 4 of 24 products launched in the last 360 days are still selling. 90-day search growth is +32.6%. Flapen's verdict: Worth a look (60/100).

How competitive is the doctor squish niche?

26 brands and 85 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in doctor squish?

Top complaints mined from reviews: Haftung/Klebrigkeit, Haltbarkeit, Funktionalität insgesamt. The return rate is 0.9%.

When does demand for doctor squish peak?

Demand peaks in Nov–Dec; the busiest month runs 12.8× the quietest.

What does it cost to enter the doctor squish niche?

Listings span €6.51–€31.38; the average listing price is €20.87 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.

doctor squish

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great163.28

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€20.87

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great58%

top-5 brand share — no brand owns this niche

Price range

Good€6.51–€31.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Growth

Good+32.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad€51K

€51K/yr · 222K searches

Signals No Dominant Brand Out of Stock

According to Flapen's Amazon Germany niche tracking, doctor squish is a €51K/yr Amazon Germany market (222K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

doctor squish market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €83K–€104K; units × avg price
Conversion rate: 1.1%
Avg BSR: #459
Page quality: 0%
Prime: 90%
Sponsored: 82%
Out of stock: 12.6%
Avg brand age: 20 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

46%

Top 20: 82%

Open market

37%

Doctor Squish19%
Doodora14%
Highttoy14%
Funewest6%
PQKL-party5%
VBACALA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 12.8×

Open Trend

Top doctor squish search terms

squishy selber machen set98K/yr +17.1%1.2% conv.
squishy maker21K/yr +101.1%1.0% conv.
squishy selber machen16K/yr +119.8%0.6% conv.
squishy set selber machen7K/yr +171.7%0.7% conv.
doctor squish26K/yr +14.5%2.5% conv.
diy squishy6K/yr +138.7%0.5% conv.
squishies selber machen13K/yr -36.9%0.5% conv.
stressball selber machen6K/yr -5.5%0.4% conv.
taba squishy selber machen6K/yr -11.2%0.4% conv.
dr squishy maker4K/yr +103.3%3.7% conv.

All search terms

Top doctor squish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Doodora Squishy Selber Machen Set für Kinder & Erwachsene DIY Deine eigenen funkelnden stressball mit Zubehör Schleim Set - Lustiges Bastel-Geschenk zum Geburtstag für Kinder ab 6 Jahren

Doodora€24.494.6★32 rev

Doctor Squish - Squishy Maker Station

Doctor Squish€19.164.0★2,367 rev

Highttoy Leuchtender Flüssigsilikon Große Squishy Bastelset Kinder 480ml 1:1 Verhältnis Gemischt Squishy Selber Machen Set mit 9 Formen & Zubehör Stressabbau Sensorik Spielzeug ab 6 Jahre

Highttoy€31.384.4★49 rev

Doctor Squish Glow It! by Squishy Maker Station Neon grün

Doctor Squish€21.993.7★209 rev

Highttoy Leuchtender Flüssigsilikon Squishy Bastelset 480ml 1:1 Verhältnis Gemischt Squishy Selber Machen Set Kinder mit 6 Formen & Zubehör Silikongummi Stressabbau Sensorik Spielzeug ab 6 Jahre

Highttoy€30.254.5★127 rev

Newest

by launch date

18 Stück Schleim Selber Machen Set Selber Machen Set Für Erwachsene DIY Deine Eigenen Funkelnden Stressball Mit Zubehör Lustiges Bastel Geschenk Geburtstag

XIEXIESHER€20.092 rev

1mo ago

Funewest Taba Squishy Selber Machen Set für Kinder

Funewest€25.350 rev

1mo ago

Funewest Taba Squishy Selber Machen Set Big DIY Squishy Set für Kinder

Funewest€30.866 rev

2mo ago

DIY Squishy Bastelset für Kinder ab 5 Jahren - Erstelle Deine eigenen wiederverwendbaren Stressbälle Kreatives sensorisches Spielzeug 5-12 Jahre zu Geburtstag und Weihnachten

Naxudcoo€28.0521 rev

3mo ago

Squishy Selber Machen Set 500g Flüssigsilikon Squishy Bastelset mit 4 Formen (Katzenpfote Hamster Bär Taiyaki) blasenfrei 1-2 Stunden Schnelle Aushärtung mit Anleitung Stressabbauendes Geschenk

Vividye€14.2970 rev

4mo ago

What buyers say about doctor squish

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis36%

“Spielspaß darin”

Benutzerfreundlichkeit10%

“Eine schöne Beschäftigung für Kinder und leichte Handhabung”

Qualität insgesamt7%

“Top Produkt”

Anleitung/Benutzerhandbuch/Fehlerbehebung6%

“Ganz okay, deutsche vernünftige Anleitung wäre schön gewesen”

Geschenk Zweck5%

“Super Geschenk”

Kreativität5%

“Ein richtig schönes DIY-Set für Kinder, das viel Abwechslung und Kreativität bietet”

Preis-Leistungs-Verhältnis4%

“Preißlich geht dieses Produckt günstiger denn andere Firmen bieten es günstiger an”

beworben Vs Tatsächliches Produkt2%

“Super Beschreibung dabei”

Farbe2%

“Farben sind schön”

Design insgesamt2%

“lässt und auch feine Details sehr gut abbildet.”

What buyers complain about

Haftung/Klebrigkeit10%

“bzw. bindet nicht ab.”

Haltbarkeit9%

“die Bälle sind aber nicht besonders haltbar,”

Funktionalität insgesamt8%

“Funktioniert nicht”

Preis-Leistungs-Verhältnis7%

“Geldverschwendung”

Qualität insgesamt6%

“Schlechte Qualität und viel zu wenig Silikon”

Feucht/Trocken5%

“Vertrocknetes Squishi”

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

“Eine Anleitung lag nicht bei”

Benutzerfreundlichkeit4%

“Nicht nutzbar”

Spaß/Unterhaltungserlebnis3%

“Macht keinen Spaß”

Montage/Installation3%

“Unhandlich zum zusammenstellen”

Top return reasons

Funktionalität insgesamt23%

Auslaufsicher17%

Defekt Material/Teile13%

Geschenk Zweck8%

Qualität insgesamt6%

beworben Vs Tatsächliches Produkt5%