Is diamond painting profitable to sell on Amazon Germany?

The niche generates €712K/yr across 70 tracked products. 3 of 25 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the diamond painting niche?

49 brands and 85 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in diamond painting?

Top complaints mined from reviews: Farbe, Qualität insgesamt, Gesamtgröße. The return rate is 0.5%.

When does demand for diamond painting peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the diamond painting niche?

Listings span €2.89–€22.76; the average listing price is €10.03 (sweet spot $15–$100). The average incumbent carries 1,596 reviews — the moat a new listing must climb.

diamond painting

Worth a look

Shows low returns (0.5%), but soft demand (-27.9% this quarter) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Market size

Good€712K

€712K/yr · 7.3M searches

Review moat

Okay1,595.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€2.89–€22.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€10.03

avg listing price — sweet spot $15–$100

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-27.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, diamond painting is a €712K/yr Amazon Germany market (7.3M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

diamond painting market data

Units sold / yr: 100K–125K; avg 1,000–1,250/product
Revenue / yr: €1.0M–€1.3M; units × avg price
Conversion rate: 1.0%
Avg BSR: #86
Page quality: 0%
Prime: 94%
Sponsored: 79%
Out of stock: 4.0%
Avg brand age: 28 months
Avg seller age: 190 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

49 falling

Sellers

Top-5 brand share

45%

Top 20: 82%

Top-5 click share

29%

Top 20: 64%

Open market

50%

CLYCTIP15%
WEMEON10%
ARTDOT9%
WuGU7%
LZLHDE5%
Offito Art5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top diamond painting search terms

diamond painting4.0M/yr -24.7%0.5% conv.
diamond painting erwachsene1.6M/yr -33.4%0.8% conv.
diamant painting bilder344K/yr -33.1%0.5% conv.
diamond painting bilder153K/yr -14.9%0.3% conv.
diamant painting155K/yr -23.0%0.4% conv.
diamond painting eckige steine122K/yr -27.6%0.1% conv.
diamond painting set91K/yr +5.6%0.3% conv.
daiments painting erwachsene126K/yr -45.0%0.6% conv.
diamond painting erwachsene groß xxl78K/yr -33.7%0.1% conv.
diamond-painting73K/yr -36.1%0.1% conv.

All search terms

Top diamond painting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WEMEON Diamond Painting 3er Set Erwachsene 5D Diamond Painting Strand Landschaften Diamant Painting for Mosaik Bastelset Erwachsene 30x40cm

WEMEON€11.174.6★179 rev

WuGU 10 Stück Diamond Painting Untersetzer Mit Halter Diamant Tassenuntersetzer Diamond Painting Erwachsene zum Basteln DIY Mandala Untersetzer rutschfest für Anfänger Erwachsene & Kinder

WuGU€9.444.4★926 rev

ARTDOT 60 Dosen Diamond Painting Zubehör Boxen Portabilität Aufbewahrungsbox für Diamond Painting Erwachsene Geschenk für Storage Diamant Painting Bilder Steine Perlen

ARTDOT€13.344.8★48,089 rev

Diamond Painting Erwachsene Sternenhimmel Landscape 5D Diamond Painting Bilder Landschaft Diamant malerei Erwachsene Natur Diamantmalerei-set für Geschenk zur Entspannung und als Wanddeko 30x40 cm

Offito Art€7.094.6★72 rev

DPDP Diamond Painting Bilder Eigenes Foto Personalisiert - Custom Benutzerdefinierte Design Diamant Full Bilder Home Decor 30x40cm

DPDP€10.354.2★2,591 rev

Newest

by launch date

CLYCTIP Diamond Painting DIY Diamanten Painting für Erwachsene und Kinder Kunsthandwerk für Anfänger und Wanddekoration 30x40 cm (338)

CLYCTIP€3.2154 rev

4mo ago

CLYCTIP Diamond Painting DIY Diamanten Painting für Erwachsene und Kinder Wanddekoration 30x40 cm

CLYCTIP€4.9415 rev

5mo ago

WEMEON Diamond Painting 3er Set Erwachsene 5D Diamond Painting Diamant Painting for Mosaik Bastelset Erwachsene 30x40cm

WEMEON€13.52179 rev

8mo ago

Camocin Art Diamond Painting Venedig 5D Venedig Diamond Painting Erwachsene Fluss Landschaft Diamant Painting Bilder Set für Erwachsene Mosaikherstellung Bastelset für Haus Wanddeko 30x40cm

Camocin Art€6.9762 rev

9mo ago

Diamond Painting Erwachsene Sternenhimmel Landscape 5D Diamond Painting Bilder Landschaft Diamant malerei Erwachsene Natur Diamantmalerei-set für Geschenk zur Entspannung und als Wanddeko 30x40 cm

Offito Art€7.0972 rev

11mo ago

What buyers say about diamond painting

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt15%

“Super Produkt”

Bild/Bildklarheit9%

“Alles gut super foto”

beworben Vs Tatsächliches Produkt8%

“Produkt wie beschrieben”

Benutzerfreundlichkeit7%

“Leichte Handhabung”

Spaß/Unterhaltungserlebnis6%

“Cooler Zeitvertreib”

Preis-Leistungs-Verhältnis5%

“Top,Mega cooler Preis”

Geschenk Zweck5%

“Schöne Geschenkidee”

Farbe5%

“Super in den Farben”

Design insgesamt5%

“Schönes Design”

Lackqualität3%

“Bester Akku e-painter”

What buyers complain about

Farbe16%

“Die Felder selbst sind nicht farbig”

Qualität insgesamt8%

“Qualität leider ungenügend”

Gesamtgröße7%

“Mini klein drauf”

Feder-/Spitzenqualität7%

“Toller Pen, allerdings nutzt sich die Spitze recht schnell ab, funktioniert aber noch”

beworben Vs Tatsächliches Produkt5%

“Farben entsprechen nicht annähernd dem hochgeladenem Foto”

Geschenk Zweck4%

“Schade,war ein Geschenk”

Anzeigefarben3%

“leider kann ich die Farben auf meinem Foto nicht gut wider geben da es in einem Bilderrahmen ist”

Druckqualität3%

“Ich finde das die Buchstaben undeutlich sind,das ist schade”

Haltbarkeit3%

“Defekt nach 4 Monaten”

Dicke3%

“Folien sehr dünn”

Top return reasons

Gesamtgröße19%

Funktionalität insgesamt9%

Defekt Material/Teile9%

Qualität insgesamt8%

Geschenk Zweck7%