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Df54

Fail

The top 5 products take 98% of clicks, so Df54 is a Fail.

Flapen Score
28
28 / 100
Ranks 4,040 of 4,240 Küche, Haushalt & Wohnen niches · −20 vs the category median of 48
Market size
€91K/yr73K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
98%top-5 click share · 6 brands · 10 sellers

Flapen Score

Df54 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Df54 is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Df54 market on Amazon at a glance

Shoppers on Amazon Germany searched for Df54 73K times last year and spent an estimated €91K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €91K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
0.7%
Market size, estimated
€91Ka year
Peak month
January3.4× the quietest month
Top search term
df5435K searches a year

02 · Price

A sale here is worth €170.83.

Listings sell for €170.83 on average, from €79.08 to €278.93. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At €170.83 that is €17K to €43K a year per listing.

Average price
€170.83above the $15 to $100 sweet spot
Price range
€79.08–€278.93
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
€17K–€43K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 58.5% of listings are out of stock. The average listing ranks #34 within Kaffee, Tee & Espresso. It carries 263 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
58.5%
Average rank
#34in Kaffee, Tee & Espresso
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
263per listing
Listings tracked
6

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Df54 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

10

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 234%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 62%

Demand

Df54 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Holiday '25Spike '26AprJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Df54 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • df5435K/yr
  • df54 kaffeemühle9K/yr
  • niche zero15K/yr
  • df 54 kaffeemühle3K/yr
  • miicoffee df545K/yr
  • df 543K/yr
  • df54 grinder3K/yr

Reviews and returns

What reviews say buyers love and hate about Df54

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Qualität insgesamt”
1.5%of orders come back
“Mahlwerk überzeugt, Verarbeitung leider nicht”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Df54 questions

Answered from the same tracked data.