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Delonghi Milchaufschäumer

Fail

The top 5 brands take 94% of clicks, so Delonghi Milchaufschäumer is a Fail.

Flapen Score
39
39 / 100
Ranks 3,438 of 4,240 Küche, Haushalt & Wohnen niches · −9 vs the category median of 48
Market size
€113K/yr108K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
55%top-5 click share · 9 brands · 98 sellers

Flapen Score

Delonghi Milchaufschäumer against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Delonghi Milchaufschäumer is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Delonghi Milchaufschäumer market on Amazon at a glance

Shoppers on Amazon Germany searched for Delonghi Milchaufschäumer 108K times last year and spent an estimated €113K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €113K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
2.9%
Market size, estimated
€113Ka year
Peak month
December2.0× the quietest month
Top search term
delonghi milchbehälter31K searches a year

02 · Price

A sale here is worth €36.05.

Listings sell for €36.05 on average, from €6.14 to €69.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €36.05 that is €4K to €9K a year per listing.

Average price
€36.05inside the $15 to $100 sweet spot
Price range
€6.14–€69.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€4K–€9K
Returns
3.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #134 within Geschirr & Serviergeschirr. It carries 1,486 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
68%
Out of stock, average day
3.7%
Average rank
#134in Geschirr & Serviergeschirr
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
1,486per listing
Listings tracked
25

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Delonghi Milchaufschäumer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

98

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

3%

  • Brand 169%
  • Brand 211%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 3%)

Demand

Delonghi Milchaufschäumer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Delonghi Milchaufschäumer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • delonghi milchbehälter31K/yr
  • delonghi milchaufschäumer19K/yr
  • delonghi milchbehälter ersatzteile8K/yr
  • delonghi ersatzteile milchaufschäumer8K/yr
  • milchbehälter delonghi5K/yr
  • de longhi milchschaumbehälter7K/yr
  • delonghi primadonna ersatzteile8K/yr
  • delonghi dinamica plus ersatzteile5K/yr
  • delonghi latte crema system milchbehälter3K/yr
  • milchaufschäumer delonghi ersatz4K/yr

Reviews and returns

What reviews say buyers love and hate about Delonghi Milchaufschäumer

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Gesamtgröße”
15%of negative reviews mention “Haltbarkeit”
3.5%of orders come back
“Defekt innerhalb eines Monats”
A buyer, on “Haltbarkeit”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Delonghi Milchaufschäumer questions

Answered from the same tracked data.