Deko Gold
FailDemand is soft, at -39.1% this quarter, so Deko Gold is a Fail.
- Flapen Score
- 47 / 100Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 4847
- Market size
- €27K/yr257K searches / yr
- 90-day growth
- -39.1%search demand this quarter
- Competition
- 27%top-5 click share · 66 brands · 91 sellers
Flapen Score
Deko Gold against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Deko Gold is stronger. Inside it, weaker.
Market
The Deko Gold market on Amazon at a glance
Shoppers on Amazon Germany searched for Deko Gold 257K times last year and spent an estimated €27K. The top 5 brands take 27% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €27K a year.
- Searches, last 12 months
- 257K
- Growth, 90 days vs prior 90
- -39.1%
- Conversion, latest week
- 0.7%
- Market size, estimated
- €27Ka year
- Peak month
- January2.7× the quietest month
- Top search term
- deko gold113K searches a year
02 · Price
A sale here is worth €15.21.
Listings sell for €15.21 on average, from €4.49 to €155.16. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €15.21 that is €0 to €2K a year per listing.
- Average price
- €15.21inside the $15 to $100 sweet spot
- Price range
- €4.49–€155.16
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 2.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #315 within Partyzubehör & Dekoration. It carries 1,377 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 99%
- Out of stock, average day
- 9.6%
- Average rank
- #315in Partyzubehör & Dekoration
- Average rating
- 4.39 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,377per listing
- Listings tracked
- 70
04 · Newcomers
0 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Deko Gold products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
66 falling
Sellers
91
Top-5 brand share
27%
Top 20: 65%
Top-5 click share
27%
Top 20: 64%
Open market
70%
- Brand 18%
- Brand 26%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Deko Gold search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Deko Gold search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deko gold113K/yr
- gold deko45K/yr
- goldene deko39K/yr
- deko gold wohnzimmer20K/yr
- goldene deko wohnzimmer16K/yr
- gold deko wohnzimmer13K/yr
- deko wohnzimmer gold11K/yr
Reviews and returns
What reviews say buyers love and hate about Deko Gold
We read the reviews and the return reasons for every product selling here.
“klein”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deko Gold questions
Answered from the same tracked data.









