Is deko gold profitable to sell on Amazon Germany?

The niche generates €27K/yr across 70 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -39.1%. Flapen's verdict: Skip it (47/100).

How competitive is the deko gold niche?

66 brands and 91 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 27% of demand.

What do buyers complain about in deko gold?

Top complaints mined from reviews: Gesamtgröße, Farbe, Qualität insgesamt. The return rate is 2.4%.

When does demand for deko gold peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the deko gold niche?

Listings span €4.49–€155.16; the average listing price is €15.21 (sweet spot $15–$100). The average incumbent carries 1,377 reviews — the moat a new listing must climb.

deko gold

Skip it

Soft demand (-39.1% this quarter) — this niche doesn't clear our bar today.

Brand share

Incredible27%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Avg price

Great€15.21

avg listing price — sweet spot $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€4.49–€155.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,377.33

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad€27K

€27K/yr · 257K searches

Growth

Bad-39.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, deko gold is a €27K/yr Amazon Germany market (257K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

deko gold market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: €38K–€46K; units × avg price
Conversion rate: 0.7%
Avg BSR: #315
Page quality: 0%
Prime: 99%
Sponsored: 90%
Out of stock: 9.6%
Avg brand age: 32 months
Avg seller age: 190 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

66 falling

Sellers

Top-5 brand share

27%

Top 20: 65%

Top-5 click share

27%

Top 20: 64%

Open market

70%

oliruim8%
RL LIVE YOUR LIGHT6%
LWAIX5%
MOKIDO4%
Hewory4%
prota4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -39.1% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top deko gold search terms

deko gold113K/yr -38.8%0.6% conv.
gold deko45K/yr -33.3%0.7% conv.
goldene deko39K/yr -34.8%0.5% conv.
deko gold wohnzimmer20K/yr -54.9%0.4% conv.
goldene deko wohnzimmer16K/yr -38.8%0.3% conv.
gold deko wohnzimmer13K/yr -42.4%0.5% conv.
deko wohnzimmer gold11K/yr -45.0%0.3% conv.

All search terms

Top deko gold products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

oliruim 3 Stück Denker-Statue goldene Schwarze abstrakte Kunstskulptur Moderne Heimdekoration Schreibtisch-Dekoration Weihnachten Neujahrsgeschenk (3 Stück Gold)

oliruim€17.364.6★2,133 rev

Reality Leuchten Tischleuchte Sophia R50821015 Keramik goldfarbig Schrim Samt gürn exkl. 1x E14 16 cm

RL LIVE YOUR LIGHT€14.604.6★909 rev

LWAIX Eukalyptus Künstlich Deko Eukalyptus Zweig Pflanze Künstlicher 20Stk

LWAIX€8.374.3★483 rev

MOKIDO 2 Stück Sukkulenten Künstlich Künstliche Pflanzen Deko Pflanzen Künstliche Pflanzen Klein im Keramik Topf Fake Plants für Schlafzimmer Wohnzimmer Badzimmer und Schreibtisch(Grün)

MOKIDO€9.324.5★40 rev

Hewory Vase Gold Deko Gold: 4 Goldene Vase Kleine Vasen für Tischdeko Hochzeitsdeko - Vintage Vasen Set Blumenvase Gold Deko Wohnzimmer Vergoldete Glasvase für Home Room Decor Weihnachtsdeko Innen

Hewory€20.114.2★129 rev

Newest

by launch date

prota 3 Stück Ginkgoblatt Deko Ginkgo Blatt Monstera Feder Statue Deko Eisen Blumenarrangement Metall Blumendekoration Kreatives Handwerk mit Holzsockel für Home Büro Schlafzimmer Wohnzimmer

prota€8.803 rev

4mo ago

3 Stück Ginkgoblatt Statue Deko goldene Blatt Deko Figur mit Holzsockel moderne Tischdekoration für Wohnzimmer Schlafzimmer Büro ideale Frühlingsdeko und Geschenkidee

EVBOTGEE€8.985 rev

4mo ago

AWARDSEN 2 Stück Elefant Deko Gold Elefanten Deko Wohnzimmer Dekoration für Schlafzimmer Bad und Küche Geschenke für Männer

AWARDSEN€9.5727 rev

10mo ago

Tarqite 2 Stück Ginkgoblatt Statue Deko Kreative Ginkgo Leaf Statue Blatt Metallskulptur Gold Desktop Skulptur Deko für Home Büro Schlafzimmer Wohnzimmer Weihnachtsdeko (A)

Tarqite€10.9513 rev

11mo ago

TMBMLPP 2er Set Windlicht Kerzenständer Gold Kerzenhalter Metall Windlicht Metall Deko Kerzenleuchter für Outdoor Esstisch Dekoration Wohnzimmer Bad Garten Kreativ Vintage Kerzen Ständer

TMBMLPP€16.2612 rev

1y ago

What buyers say about deko gold

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Super schön hochwertig”

Design insgesamt16%

“Elegantes kleines ding”

Helligkeit/Glanz/Glühen10%

“Super schöne Lampe”

beworben Vs Tatsächliches Produkt8%

“sehen auch so aus, wie auf den Produktbildern.”

Preis-Leistungs-Verhältnis8%

“Sind ihr Geld wert”

Farbe6%

“Sehr hübsch”

Gesamtgröße3%

“sie passen ganz gut”

Geschenk Zweck3%

“Geschenke”

Form/Stil3%

“An sich super elegante”

Montage/Installation2%

“leicht zu montieren”

What buyers complain about

Gesamtgröße18%

“klein”

Farbe11%

“Die Farbe ist schrecklich”

Qualität insgesamt11%

“Sehr schlechte qualität”

Geruch6%

“Geruch unerträglich”

Haltbarkeit6%

“Leider aber super empfindlich und schon während dem behutsamen auspacken fällt doch einiges auseinander oder bricht sogar”

Preis-Leistungs-Verhältnis5%

“Geldverschwendung”

beworben Vs Tatsächliches Produkt5%

“Bild täuscht”

Haftung/Klebrigkeit5%

“Produkt hat eine schlechte Klebekraft”

Stärke4%

“sehr empfindlich”

Gleichgewicht/Stabilität3%

“Kein fester Stand”

Top return reasons

Gesamtgröße34%

Farbe23%

Qualität insgesamt11%

beworben Vs Tatsächliches Produkt5%

Defekt Material/Teile3%

Preis-Leistungs-Verhältnis2%

Kratzfestigkeit2%

Materialqualität2%

Geruch2%

Funktionalität insgesamt1%

Common questions

Is deko gold profitable to sell on Amazon Germany?: The niche generates €27K/yr across 70 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -39.1%. Flapen's verdict: Skip it (47/100).
How competitive is the deko gold niche?: 66 brands and 91 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 27% of demand.
What do buyers complain about in deko gold?: Top complaints mined from reviews: Gesamtgröße, Farbe, Qualität insgesamt. The return rate is 2.4%.
When does demand for deko gold peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the deko gold niche?: Listings span €4.49–€155.16; the average listing price is €15.21 (sweet spot $15–$100). The average incumbent carries 1,377 reviews — the moat a new listing must climb.