Is Deckweiß profitable to sell on Amazon Germany?

Flapen scores Deckweiß 33 out of 100 on Amazon Germany, a Fail. Shoppers spend €103K a year across 5 tracked products. Search demand grew -3.8% in the last 90 days.

How competitive is the Deckweiß niche on Amazon Germany?

3 brands and 40 sellers compete in Deckweiß on Amazon Germany. The top 5 Deckweiß products take 100% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Deckweiß?

Deckweiß buyers on Amazon Germany complain most about Genauigkeit insgesamt, Lackqualität, and Preis-Leistungs-Verhältnis. An estimated 0.1% of orders come back.

When does demand for Deckweiß peak?

Search demand for Deckweiß on Amazon Germany peaks in Jul–Aug–Sep, and the busiest month runs 7.8× the quietest.

What does it cost to enter the Deckweiß niche?

Deckweiß sells for €4.73 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.33 to €8.62. The average product has 579 reviews, the count a new listing must catch up to.

Deckweiß

Fail

The top 5 products take 100% of clicks, so Deckweiß is a Fail.

Flapen Score: 33
33 / 100Ranks 3,864 of 4,240 Küche, Haushalt & Wohnen niches · −15 vs the category median of 48
Market size: €103K/yr171K searches / yr
90-day growth: -3.8%search demand this quarter
Competition: 100%top-5 click share · 3 brands · 40 sellers

Flapen Score

Deckweiß against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Deckweiß is stronger. Inside it, weaker.

33Fail

This niche Category average

See the method

Market

The Deckweiß market on Amazon at a glance

Shoppers on Amazon Germany searched for Deckweiß 171K times last year and spent an estimated €103K. All 3 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €103K a year.

Searches, last 12 months: 171K
Growth, 90 days vs prior 90: -3.8%
Conversion, latest week: 12.8%
Market size, estimated: €103Ka year
Peak month: August7.8× the quietest month
Top search term: deckweiß53K searches a year

02 · Price

A sale here is worth €4.73.

Listings sell for €4.73 on average, from €2.33 to €8.62. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At €4.73 that is €14K to €19K a year per listing.

Average price: €4.73under the $15 to $100 sweet spot
Price range: €2.33–€8.62
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 3,000–4,000
Revenue per listing a year: €14K–€19K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Malen. It carries 579 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings: 60%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #39in Malen
Average rating: 4.66 starsAmazon Germany average 4.37 stars
Average reviews: 579per listing
Listings tracked: 5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 70 months

Products

Top Deckweiß products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Brand 179%
Brand 213%
Brand 38%

Demand

Deckweiß search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.8×

Search terms

Top Deckweiß search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

deckweiß53K/yr -0.3%15.7% conv.
deckweiss tube schule15K/yr +279.0%18.9% conv.
deckweiss14K/yr +15.1%13.5% conv.
deckweiss tube51K/yr -73.7%17.9% conv.
deckweiß schule5K/yr -24.6%14.5% conv.
deckweiß pelikan6K/yr +105.1%13.3% conv.
pelikan deckweiß4K/yr +112.9%11.7% conv.
deckweiss tube groß7K/yr -69.7%12.2% conv.
deckweiß tube5K/yr -44.5%12.3% conv.
deckweis2K/yr +22.6%15.9% conv.

Reviews and returns

What reviews say buyers love and hate about Deckweiß

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”

33%of negative reviews mention “Genauigkeit insgesamt”

0.1%of orders come back

“Unvollständig”

A buyer, on “Genauigkeit insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common Deckweiß questions

Answered from the same tracked data.

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