Is deckweiß profitable to sell on Amazon Germany?

The niche generates €103K/yr across 5 tracked products. 90-day search growth is -3.8%. Flapen's verdict: Skip it (33/100).

How competitive is the deckweiß niche?

3 brands and 40 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in deckweiß?

Top complaints mined from reviews: Genauigkeit insgesamt, Lackqualität, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for deckweiß peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 7.8× the quietest.

What does it cost to enter the deckweiß niche?

Listings span €2.33–€8.62; the average listing price is €4.73 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.

deckweiß

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good579.4

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€103K

€103K/yr · 171K searches

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad€4.73

avg listing price — sweet spot $15–$100

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad€2.33–€8.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, deckweiß is a €103K/yr Amazon Germany market (171K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 33/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

deckweiß market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: €142K–€189K; units × avg price
Conversion rate: 12.8%
Avg BSR: #39
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Pelikan79%
Herlitz13%
Eberhard Faber8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.8×

Open Trend

Top deckweiß search terms

deckweiß53K/yr -0.3%15.7% conv.
deckweiss tube schule15K/yr +279.0%18.9% conv.
deckweiss14K/yr +15.1%13.5% conv.
deckweiss tube51K/yr -73.7%17.9% conv.
deckweiß schule5K/yr -24.6%14.5% conv.
deckweiß pelikan6K/yr +105.1%13.3% conv.
pelikan deckweiß4K/yr +112.9%11.7% conv.
deckweiss tube groß7K/yr -69.7%12.2% conv.
deckweiß tube5K/yr -44.5%12.3% conv.
deckweis2K/yr +22.6%15.9% conv.

All search terms

Top deckweiß products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pelikan 808055 732/3/2/B Deckweiß 2 Tuben (2 x 7 5 ml) weiß

Pelikan€2.334.7★548 rev

Pelikan 732/7/1/B Deckweiß 1 Tube 20 ml (3 Tuben/Deckweiß)

Pelikan€8.624.6★248 rev

Herlitz Deckweiß 2 Tuben a 7.5 ml

Herlitz€4.584.7★116 rev

Eberhard Faber 575400 - Deckweiß EFA Color 300 ml Flasche mit hochdeckendem Weißton

Eberhard Faber€5.424.6★525 rev

herlitz Deckweiß 7 5 ml 2 Tuben pastoses Spezial-Weiß für Deckfarben zum Aufhellen & Mischen

Herlitz€2.704.7★1,460 rev

Newest

by launch date

Pelikan 732/7/1/B Deckweiß 1 Tube 20 ml (3 Tuben/Deckweiß)

Pelikan€8.62248 rev

6y ago

Herlitz Deckweiß 2 Tuben a 7.5 ml

Herlitz€4.58116 rev

10y ago

Eberhard Faber 575400 - Deckweiß EFA Color 300 ml Flasche mit hochdeckendem Weißton

Eberhard Faber€5.42525 rev

15y ago

herlitz Deckweiß 7 5 ml 2 Tuben pastoses Spezial-Weiß für Deckfarben zum Aufhellen & Mischen

Herlitz€2.701,460 rev

18y ago

Pelikan 808055 732/3/2/B Deckweiß 2 Tuben (2 x 7 5 ml) weiß

Pelikan€2.33548 rev

19y ago

What buyers say about deckweiß

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt31%

“Super Qualität”

Benutzerfreundlichkeit13%

“Sehr gut und praktisch”

beworben Vs Tatsächliches Produkt13%

“So wie erwartet”

Farbe13%

“Tolles Deckweiß”

Abdeckung13%

“Deckt gut”

Effizienz13%

“Funktioniert einwandfrei”

Preis-Leistungs-Verhältnis6%

“super Preis,”

What buyers complain about

Genauigkeit insgesamt33%

“Unvollständig”

Lackqualität33%

“zum Malen weißer Flächen oder Highlights meiner Meinung nach völlig ungeeignet.”

Preis-Leistungs-Verhältnis33%

“Teuer”

Top return reasons

Auslaufsicher38%

Defekt Material/Teile19%

beworben Vs Tatsächliches Produkt13%

Gesamtgröße13%

Kompatibilität – insgesamt6%

Farbe6%

Feucht/Trocken6%

Common questions

Is deckweiß profitable to sell on Amazon Germany?: The niche generates €103K/yr across 5 tracked products. 90-day search growth is -3.8%. Flapen's verdict: Skip it (33/100).
How competitive is the deckweiß niche?: 3 brands and 40 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in deckweiß?: Top complaints mined from reviews: Genauigkeit insgesamt, Lackqualität, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for deckweiß peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 7.8× the quietest.
What does it cost to enter the deckweiß niche?: Listings span €2.33–€8.62; the average listing price is €4.73 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.