How competitive is the Deckweiß niche on Amazon Germany?

3 brands and 40 sellers compete in Deckweiß on Amazon Germany. The top 5 Deckweiß products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Deckweiß?

Deckweiß buyers on Amazon Germany complain most about Genauigkeit insgesamt, Lackqualität, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Deckweiß niche?

Deckweiß sells for €4.73 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €2.33–€8.62. The average incumbent carries 579 reviews — the moat a new listing must climb.

Deckweiß

a concentrated shelf (top 5 take 100% of clicks) — Deckweiß doesn't clear our bar today.

Flapen Score

Skip it

Ranks 3,864 of 4,240 Küche, Haushalt & Wohnen niches · −15 vs the category median of 48

This niche Category average · 4,240 niches

Is Deckweiß profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Deckweiß is a €103K/yr Amazon Germany market (171K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 33/100.

Deckweiß: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.8% over the last 90 days and 12.8% of searches end in a purchase.

€103K

revenue / yr

Units sold / yr40K

Search volume / yr-3.8%171K

Conversion rate12.8%

Avg price€4.73

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 40

Top-5 product click share100%

Open market0%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 5 products

Top Deckweiß products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pelikan 808055 732/3/2/B Deckweiß 2 Tuben (2 x 7 5 ml) weiß

Price: €2.33
Rating: 4.7/5
Reviews: 548
Age: 19y ago

Pelikan 732/7/1/B Deckweiß 1 Tube 20 ml (3 Tuben/Deckweiß)

Price: €8.62
Rating: 4.6/5
Reviews: 248
Age: 6y ago

Herlitz Deckweiß 2 Tuben a 7.5 ml

Price: €4.58
Rating: 4.7/5
Reviews: 116
Age: 10y ago

Eberhard Faber 575400 - Deckweiß EFA Color 300 ml Flasche mit hochdeckendem Weißton

Price: €5.42
Rating: 4.6/5
Reviews: 525
Age: 15y ago

herlitz Deckweiß 7 5 ml 2 Tuben pastoses Spezial-Weiß für Deckfarben zum Aufhellen & Mischen

Price: €2.70
Rating: 4.7/5
Reviews: 1,460
Age: 18y ago

Newest

by launch date

Pelikan 732/7/1/B Deckweiß 1 Tube 20 ml (3 Tuben/Deckweiß)

Price: €8.62
Rating: 4.6/5
Reviews: 248
Age: 6y ago

Herlitz Deckweiß 2 Tuben a 7.5 ml

Price: €4.58
Rating: 4.7/5
Reviews: 116
Age: 10y ago

Eberhard Faber 575400 - Deckweiß EFA Color 300 ml Flasche mit hochdeckendem Weißton

Price: €5.42
Rating: 4.6/5
Reviews: 525
Age: 15y ago

herlitz Deckweiß 7 5 ml 2 Tuben pastoses Spezial-Weiß für Deckfarben zum Aufhellen & Mischen

Price: €2.70
Rating: 4.7/5
Reviews: 1,460
Age: 18y ago

Pelikan 808055 732/3/2/B Deckweiß 2 Tuben (2 x 7 5 ml) weiß

Price: €2.33
Rating: 4.7/5
Reviews: 548
Age: 19y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Pelikan79%
Herlitz13%
Eberhard Faber8%

Deckweiß demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume171KCVR12.8%Products5Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews579Avg BSR#39

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.8×

Top Deckweiß search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

deckweiß53K/yr -0.3%15.7% conv.
deckweiss tube schule15K/yr +279.0%18.9% conv.
deckweiss14K/yr +15.1%13.5% conv.
deckweiss tube51K/yr -73.7%17.9% conv.
deckweiß schule5K/yr -24.6%14.5% conv.
deckweiß pelikan6K/yr +105.1%13.3% conv.
pelikan deckweiß4K/yr +112.9%11.7% conv.
deckweiss tube groß7K/yr -69.7%12.2% conv.
deckweiß tube5K/yr -44.5%12.3% conv.
deckweis2K/yr +22.6%15.9% conv.

What reviews say buyers love and hate about Deckweiß

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Qualität insgesamt31%

“Super Qualität”

Benutzerfreundlichkeit13%

“Sehr gut und praktisch”

beworben Vs Tatsächliches Produkt13%

“So wie erwartet”

Farbe13%

“Tolles Deckweiß”

Abdeckung13%

“Deckt gut”

What buyers complain about

100% of reviews

Genauigkeit insgesamt33%

“Unvollständig”

Lackqualität33%

“zum Malen weißer Flächen oder Highlights meiner Meinung nach völlig ungeeignet.”

Preis-Leistungs-Verhältnis33%

“Teuer”

Deckweiß return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Auslaufsicher

38%

2Defekt Material/Teile

19%

3beworben Vs Tatsächliches Produkt

13%

4Gesamtgröße

13%

5Kompatibilität – insgesamt

Common Deckweiß questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Deckweiß 33/100 on Amazon Germany — Skip it. The niche generates €103K/yr across 5 tracked products. Search demand moved -3.8% over the last 90 days.