Is Deckel profitable to sell on Amazon Germany?

Flapen scores Deckel 32 out of 100 on Amazon Germany, a Fail. Shoppers spend €40K a year across 10 tracked products. Search demand grew -39.8% in the last 90 days.

How competitive is the Deckel niche on Amazon Germany?

8 brands and 21 sellers compete in Deckel on Amazon Germany. The top 5 Deckel products take 87% of clicks, and the top 5 brands take 93%.

What do buyers complain about in Deckel?

Deckel buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, and Auslaufsicher. An estimated 0.9% of orders come back.

When does demand for Deckel peak?

Search demand for Deckel on Amazon Germany peaks in Jan–Sep–Oct–Nov–Dec, and the busiest month runs 5.2× the quietest.

What does it cost to enter the Deckel niche?

Deckel sells for €8.41 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.76 to €15.98. The average product has 891 reviews, the count a new listing must catch up to.

Deckel

Fail

Demand is soft, at -39.8% this quarter, so Deckel is a Fail.

Flapen Score: 32
32 / 100Ranks 3,898 of 4,240 Küche, Haushalt & Wohnen niches · −16 vs the category median of 48
Market size: €40K/yr44K searches / yr
90-day growth: -39.8%search demand this quarter
Competition: 87%top-5 click share · 8 brands · 21 sellers

Flapen Score

Deckel against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Deckel is stronger. Inside it, weaker.

32Fail

This niche Category average

See the method

Market

The Deckel market on Amazon at a glance

Shoppers on Amazon Germany searched for Deckel 44K times last year and spent an estimated €40K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €40K a year.

Searches, last 12 months: 44K
Growth, 90 days vs prior 90: -39.8%
Conversion, latest week: 10.8%
Market size, estimated: €40Ka year
Peak month: December5.2× the quietest month
Top search term: topfdeckel 16cm29K searches a year

02 · Price

A sale here is worth €8.41.

Listings sell for €8.41 on average, from €2.76 to €15.98. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €8.41 that is €2K to €4K a year per listing.

Average price: €8.41under the $15 to $100 sweet spot
Price range: €2.76–€15.98
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€4K
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #188 within Kochen. It carries 891 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 50%
Prime listings: 70%
Out of stock, average day: 7.7%
Average rank: #188in Kochen
Average rating: 4.54 starsAmazon Germany average 4.37 stars
Average reviews: 891per listing
Listings tracked: 10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 56 months

Products

Top Deckel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Brand 153%
Brand 223%
Brand 39%
Brand 44%
Brand 54%
Brand 63%
Open — no brand owns it (2 brands, 4%)

Demand

Deckel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Deckel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

topfdeckel 16cm29K/yr -36.9%8.6% conv.
glasdeckel 16cm7K/yr -50.8%6.9% conv.
topfdeckel 16 cm4K/yr -42.3%5.4% conv.
topfdeckel 17 cm4K/yr -34.8%4.1% conv.

Reviews and returns

What reviews say buyers love and hate about Deckel

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”

29%of negative reviews mention “Gesamtgröße”

0.9%of orders come back

“Kleiner als angegeben”

A buyer, on “Gesamtgröße”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Deckel questions

Answered from the same tracked data.

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