Is decke zum ausmalen profitable to sell on Amazon Germany?

The niche generates €24K/yr across 30 tracked products. 3 of 28 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (64/100).

How competitive is the decke zum ausmalen niche?

16 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 79% of demand.

What does it cost to enter the decke zum ausmalen niche?

Listings span €11.96–€30.50; the average listing price is €20.02 (sweet spot $15–$100). The average incumbent carries 15 reviews — the moat a new listing must climb.

decke zum ausmalen

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Review moat

Incredible15.1

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Avg price

Great€20.02

avg listing price — sweet spot $15–$100

Price range

Great€11.96–€30.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad€24K

€24K/yr · 99K searches

According to Flapen's Amazon Germany niche tracking, decke zum ausmalen is a €24K/yr Amazon Germany market (99K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 64/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

decke zum ausmalen market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: €20K–€25K; units × avg price
Conversion rate: 1.2%
Avg BSR: #458
Page quality: 0%
Prime: 13%
Sponsored: 93%
Out of stock: 27.6%
Avg brand age: 25 months
Avg seller age: 206 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

17%

Generisch27%
BAODBF27%
VEELU11%
FIENZA10%
SUPPUIMNT5%
JEKA4%
Open — no brand owns it (10 brands, 17%)

Top decke zum ausmalen search terms

decke zum ausmalen35K/yr >1,000%0.5% conv.
decke zum bemalen14K/yr >1,000%0.5% conv.
maldecke zum ausmalen10K/yr >1,000%0.8% conv.
maldecke11K/yr +274.9%0.4% conv.
decke zum ausmalen erwachsene6K/yr >1,000%0.6% conv.
ausmaldecke7K/yr +921.1%0.5% conv.
ausmaldecke erwachsene5K/yr >1,000%0.5% conv.
kuscheldecke zum ausmalen4K/yr >1,000%0.6% conv.
bemalbare decke4K/yr +735.7%0.7% conv.
coloring blanket5K/yr +151.4%0.7% conv.

All search terms

Top decke zum ausmalen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BAODBF DIY-Maldecke 156×125 cm Wiederverwendbare Painting Blanket Coloring Blanket mit 24 Farben Pinsel Decke Selbst Bemalen für Geschenke zu Thanksgiving Weihnachten oder zum Geburtstag(Stil 1)

BAODBF€15.843.8★15 rev

Generisch Färben Sie Ihre eigene Decke 2026 Neue DIY-Maldecke Kreatives personalisiertes Kunstprojekt kreative personalisierte gemütliche Heimdekoration ideal (Fröhliches Gekritzel)

Generisch€23.862.6★5 rev

FIENZA DIY Färbung Decke Maldecke 150 * 125cm Coloring Blanket Mit 24-Farben Pinsel Gemütliche Heimdekoration Ideal für Urlaubs Kunsthandwerks Aktivitätspartys

FIENZA€12.863.8★14 rev

Decke zum Bemalen nach Maß: Erstellen Sie Ihre eigene Decke flauschige samtige waschbare Maldecken bemalen Sie Decken mit Markern für Erwachsene kreativ personalisiert gemütlich

Generisch€24.773.5★5 rev

VEELU DIY Maldecke Decke zum Ausmalen mit 24 Stoffmalstiften Decke zum Bemalen Erwachsene Maldecke zum Ausmalen 150 x 115 cm Kreative Geschenk für Familie & Freunde

VEELU€24.210.0★0 rev

Newest

by launch date

Personalisierte Maldecke Decke zum Ausmalen mit Namen & 24 Stoffmalstiften

VEELU€30.500 rev

2w ago

DIY-Maldecke Decke Selbermachen Zum Ausmalen Erstellen Sie Ihre eigene Deckes flauschige samtige with 24 Colors and Brushes Generisch Färben Sie Ihre eigene Deckes für Erwachsene kreativ

Luylmo€24.673 rev

3w ago

Diy Decke Zum Ausmalen 150*125cm Kritzel Kuscheldecke Decke Zum Bemalen Mit 24 Farbige Marker Waschbarer Samt Kreatives Bastelset Heimdekoration Ideal FüR Kunst- Und BastelaktivitäTen A

Sinlay€19.061 rev

4w ago

VEELU Kritzel Kuscheldecke zum Ausmalen für Erwachsene DIY Maldecke zum Bemalen mit Stiften Wiederverwendbare Coloring Blanket Decke zum Selbergestalten Kreative Geschenkidee (Stil 3)

VEELU€30.210 rev

1mo ago

Homg DIY Coloring Blanket Color Your own Blanket Maltischdecke Für Kinder Poster Zum Ausmalen Mal Decke Für Erwachsene 150x125cm Decke Zum Selbst Ausmalen Für Wohnzimmer Couch Camping

Homg€25.460 rev