Is decke schwarz profitable to sell on Amazon Germany?

The niche generates €40K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Skip it (39/100).

How competitive is the decke schwarz niche?

16 brands and 23 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in decke schwarz?

Top complaints mined from reviews: Dicke, Qualität insgesamt, Geruch. The return rate is 1.9%.

When does demand for decke schwarz peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the decke schwarz niche?

Listings span €4.18–€22.20; the average listing price is €12.20 (sweet spot $15–$100). The average incumbent carries 7,541 reviews — the moat a new listing must climb.

decke schwarz

Skip it

A small market ($40K/yr) — this niche doesn't clear our bar today.

Returns

Great1.9%

return rate — above 5% kills the launch gate

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good€12.20

avg listing price — sweet spot $15–$100

Price range

Okay€4.18–€22.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad7,540.62

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€40K

€40K/yr · 72K searches

Growth

Bad-30.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, decke schwarz is a €40K/yr Amazon Germany market (72K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

decke schwarz market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €37K–€49K; units × avg price
Conversion rate: 4.6%
Avg BSR: #51
Page quality: 0%
Prime: 81%
Sponsored: 76%
Out of stock: 8.3%
Avg brand age: 53 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

22%

Utopia Bedding25%
BEDELITE18%
wometo10%
KiGATEX9%
WAVVE8%
CozyLux8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.9% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top decke schwarz search terms

decke schwarz21K/yr -25.2%3.4% conv.
schwarze decke17K/yr -15.8%3.9% conv.
kuscheldecke schwarz16K/yr -44.3%3.5% conv.
fleecedecke schwarz7K/yr -35.5%4.9% conv.
wolldecke schwarz6K/yr -46.3%3.3% conv.
schwarze kuscheldecke4K/yr -49.0%2.2% conv.

All search terms

Top decke schwarz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Utopia Bedding Kuscheldecke flauschig Fleecedecke [150x200 cm Schwarz]

Utopia Bedding€12.014.6★67,672 rev

BEDELITE Kuscheldecke Flauschig Decke Klein - weiche Flanell Decken Schwarz 125x150 für Sofa Deko Streifen Cord Fleecedecke als Sofaüberwurf für Wohnzimmer Throw Blanket Wide Use

BEDELITE€11.144.4★3,743 rev

wometo 2er Set Polar Fleecedecke oekoTex 130x160 ca. 400g mit Anti-Pilling und Kettelrand schwarz

wometo€14.314.3★6,402 rev

CozyLux Kuscheldecke Flauschig Decke 150x200 cm - XL Flanell Sofa Decke für Frauen Geschenke zum Geburtstag für Mama Sie Warme Raumgestaltung für das Zuhause Oeko-TEX 100 Blanket 150x200 Schwarz

CozyLux€13.124.6★1,082 rev

KiGATEX Polar-Fleecedecken 2er Pack Schwarz 130x160 cm Oeko-TEX

KiGATEX€8.874.6★797 rev

Newest

by launch date

WAVVE Kuscheldecke Flauschig Decke - 150x200cm - Schwarz - Weiche Flanell Fleecedecke Sofadecke & Couchdecke Warme Korddecke für Wohnzimmer Deko Sofaüberwurf Tagesdecke

WAVVE€15.80626 rev

6mo ago

Amazon Basics Weiche Flauschige Fleecedecke Gemütliche Sofadecke ohne Heizfunktion 127cm x 152cm Schwarz

Amazon Basics€9.76750 rev

11mo ago

Wajade Kuscheldecke Flauschige Fleecedecke Winter Warme Plüschdecke Luxuriöse Kunstfelldecke Leicht Weiche Decke für Bett Couch 127cm x 153cm Black

Wajade€9.0041 rev

1y ago

BEDELITE Kuscheldecke Flauschig Decke Klein - weiche Flanell Decken Schwarz 125x150 für Sofa Deko Streifen Cord Fleecedecke als Sofaüberwurf für Wohnzimmer Throw Blanket Wide Use

BEDELITE€11.143,743 rev

2y ago

BEDELITE Kuscheldecke Flauschig Decke 150x200 - weiche XL Flanell Decken Schwarz für Couch Deko Streifen Cord Fleecedecke als Couch Überwurf für Wohnzimmer Twin Blanket Wide Use

BEDELITE€18.003,743 rev

2y ago

What buyers say about decke schwarz

What buyers praise and complain about, mined from review topics.

What buyers love

Weiches Gefühl25%

“Super kuschelig”

Wärme18%

“Sehr warm”

Einfache Reinigung7%

“zudem auch pflegeleicht”

Kissen7%

“Als Sofa Auflage geeignet”

Qualität insgesamt7%

“Gute Qualität, sehr sehr kuschelig, ich bin sehr zufrieden”

Komfort insgesamt7%

“Gemütliche Decke”

Design insgesamt6%

“Design wie vom Profi”

Preis-Leistungs-Verhältnis5%

“Preis Leistung ok”

beworben Vs Tatsächliches Produkt4%

“Artikel wie beschrieben”

Gesamtgröße4%

“Schön groß,warm und kuschelig”

What buyers complain about

Dicke33%

“Material fusselt und sehr dünn”

Qualität insgesamt14%

“Sehr minderwertig”

Geruch8%

“Stinkt ein bisschen nach Chemie”

Farbverblassen/Verfärbung8%

“Verfärbt alles”

Knötchenbildung/Fusselbildung8%

“extremes Fusseln nach der Wäsche”

Materialqualität5%

“Material fusselt und sehr dünn”

Dünn4%

“Dünner Stoff”

Top return reasons

Gesamtgröße24%

Dünn20%

Farbe13%

Materialqualität13%

Qualität insgesamt11%

Griff2%

Funktionalität insgesamt2%

Nähen/Finish/Polieren2%

Stärke2%

Defekt Material/Teile1%

Common questions

Is decke schwarz profitable to sell on Amazon Germany?: The niche generates €40K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Skip it (39/100).
How competitive is the decke schwarz niche?: 16 brands and 23 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in decke schwarz?: Top complaints mined from reviews: Dicke, Qualität insgesamt, Geruch. The return rate is 1.9%.
When does demand for decke schwarz peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the decke schwarz niche?: Listings span €4.18–€22.20; the average listing price is €12.20 (sweet spot $15–$100). The average incumbent carries 7,541 reviews — the moat a new listing must climb.