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decke rot

Skip it

A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 8Conversion 30Competition 86Returns 65Price range 67Avg price 81Brand share 90Review moat 25Quality gap 50

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Avg price

Great€17.40

avg listing price — sweet spot $15–$100

Price range

Good€4.04–€37.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,870.61

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-35.0%

90-day search growth — must beat 0% to launch

Market size

Bad€28K

€28K/yr · 67K searches

According to Flapen's Amazon Germany niche tracking, decke rot is a €28K/yr Amazon Germany market (67K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

decke rot market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
€35K–€44K
units × avg price
Conversion rate
2.4%
Avg BSR
#95
Page quality
0%
Prime
75%
Sponsored
75%
Out of stock
13.6%
Avg brand age
54 months
Avg seller age
202 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

37

Top-5 brand share

45%

Top 20: 96%

Top-5 click share

29%

Top 20: 74%

Open market

48%

  • WAVVE13%
  • CozyLux9%
  • Aisbo8%
  • Whale Flotilla8%
  • Exclusivo Mezcla7%
  • Yebeda7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.0% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

Top decke rot search terms

  • decke rot18K/yr
  • rote decke12K/yr
  • tagesdecke rot7K/yr
  • kuscheldecke rot16K/yr
  • fleecedecke rot8K/yr
  • wolldecke rot5K/yr
All search terms

Top decke rot products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€5644%€1K6%€2K8%€2K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about decke rot

What buyers praise and complain about, mined from review topics.

What buyers love

Weiches Gefühl30%

“Traumhaftes, weiches Material”

Qualität insgesamt13%

“Sehr schöne Decke, qualitativ hochwertig”

Wärme11%

“Flauschig und warm”

Farbe7%

“Tut was sie soll, Farbe ist ideal,wie auf dem Foto,bin zufrieden”

Preis-Leistungs-Verhältnis5%

“Preis/Leistung stimmt 100%”

beworben Vs Tatsächliches Produkt4%

“hat voll seinen Erwartungen entsprochen”

Flaumigkeit4%

“Super flauschig”

Komfort insgesamt3%

“Für gemütliche Stunden auf dem Sofa”

Dicke3%

“Richtig schön flauschig und dick”

Geruch2%

“Kein chemischer Geruch”

What buyers complain about

Qualität insgesamt19%

“Minderwertig”

Dicke12%

“dünn”

Dünn9%

“Zu dünn und durch das synthetische Material elektrisiert sie immer, was ziemlich unangenehm ist”

Gesamtgröße8%

“kleiner als erwartet”

Materialqualität7%

“Sehr dünnes Material, kuscheln ja, Wärme wenig”

Waschechtheit4%

“Gute decke fusselt aber ohne Ende auch nach dem waschen”

Gewicht schwer4%

“etwas schwerer”

Komfort insgesamt3%

“hart und unangenehm geworden”

Hartes Gefühl2%

“hart und unangenehm geworden”

Wärme2%

“nicht wirklich warm”

Top return reasons

Farbe34%
Gesamtgröße23%
Dünn13%
Qualität insgesamt10%
Materialqualität6%
Anzeigefarben2%
beworben Vs Tatsächliches Produkt2%
Stärke2%
Wärme1%
Defekt Material/Teile1%

Common questions

Is decke rot profitable to sell on Amazon Germany?
The niche generates €28K/yr across 51 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.0%. Flapen's verdict: Skip it (47/100).
How competitive is the decke rot niche?
27 brands and 37 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in decke rot?
Top complaints mined from reviews: Qualität insgesamt, Dicke, Dünn. The return rate is 2.4%.
When does demand for decke rot peak?
Demand peaks in Nov–Dec; the busiest month runs 7.7× the quietest.
What does it cost to enter the decke rot niche?
Listings span €4.04–€37.30; the average listing price is €17.40 (sweet spot $15–$100). The average incumbent carries 4,871 reviews — the moat a new listing must climb.