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Decke Beige

Fail

Shoppers spend an estimated $23K a year here, so Decke Beige is a Fail.

Flapen Score
40
40 / 100
Ranks 3,334 of 4,240 Küche, Haushalt & Wohnen niches · −8 vs the category median of 48
Market size
€23K/yr131K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
47%top-5 click share · 21 brands · 25 sellers

Flapen Score

Decke Beige against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Decke Beige is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decke Beige market on Amazon at a glance

Shoppers on Amazon Germany searched for Decke Beige 131K times last year and spent an estimated €23K. The top 5 brands take 65% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
1.0%
Market size, estimated
€23Ka year
Peak month
November2.5× the quietest month
Top search term
decke beige46K searches a year

02 · Price

A sale here is worth €17.65.

Listings sell for €17.65 on average, from €4.05 to €38.68. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €17.65 that is €0 to €2K a year per listing.

Average price
€17.65inside the $15 to $100 sweet spot
Price range
€4.05–€38.68
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #36 within Bettwaren & Bettwäsche. It carries 6,548 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
9.8%
Average rank
#36in Bettwaren & Bettwäsche
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
6,548per listing
Listings tracked
34

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Decke Beige products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

25

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

47%

Top 20: 87%

Open market

30%

  • Brand 124%
  • Brand 221%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Decke Beige search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Decke Beige search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • decke beige46K/yr
  • beige decke12K/yr
  • wolldecke beige14K/yr
  • decke beige sofa12K/yr
  • fleecedecke beige7K/yr
  • sofadecke beige7K/yr
  • beige decke für couch7K/yr
  • couchdecke beige5K/yr
  • wohndecke beige5K/yr
  • decke creme5K/yr

Reviews and returns

What reviews say buyers love and hate about Decke Beige

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Weiches Gefühl”
18%of negative reviews mention “Dicke”
2.9%of orders come back
“Sehr dünnes Material, von mir nicht so auf den Fotos zu erkennen”
A buyer, on “Dicke”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Decke Beige questions

Answered from the same tracked data.