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Decke 220x240

Fail

Demand is soft, at -49.6% this quarter, so Decke 220x240 is a Fail.

Flapen Score
40
40 / 100
Ranks 3,334 of 4,240 Küche, Haushalt & Wohnen niches · −8 vs the category median of 48
Market size
€11K/yr86K searches / yr
90-day growth
-49.6%search demand this quarter
Competition
38%top-5 click share · 25 brands · 53 sellers

Flapen Score

Decke 220x240 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Decke 220x240 is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decke 220x240 market on Amazon at a glance

Shoppers on Amazon Germany searched for Decke 220x240 86K times last year and spent an estimated €11K. The top 5 brands take 66% of clicks. Demand peaks in Feb–Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -49.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €11K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-49.6%
Conversion, latest week
0.5%
Market size, estimated
€11Ka year
Peak month
October8.3× the quietest month
Top search term
decke 220x24044K searches a year

02 · Price

A sale here is worth €28.47.

Listings sell for €28.47 on average, from €13.25 to €95.61. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €28.47 that is €0 to €3K a year per listing.

Average price
€28.47inside the $15 to $100 sweet spot
Price range
€13.25–€95.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #54 within Bettwaren & Bettwäsche. It carries 12,432 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
15.4%
Average rank
#54in Bettwaren & Bettwäsche
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
12,432per listing
Listings tracked
49

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Decke 220x240 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

53

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

38%

Top 20: 79%

Open market

26%

  • Brand 122%
  • Brand 213%
  • Brand 311%
  • Brand 410%
  • Brand 510%
  • Brand 69%

Demand

Decke 220x240 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Decke 220x240 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • decke 220x24044K/yr
  • fleecedecke 220x24019K/yr
  • xxl decke 300x3008K/yr
  • dicke kuscheldecke 220x2404K/yr
  • blanket 220x2406K/yr
  • decke 220x240 kuscheldecke5K/yr

Reviews and returns

What reviews say buyers love and hate about Decke 220x240

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Wärme”
18%of negative reviews mention “Dicke”
2.1%of orders come back
“Dünneres Material als erwartet, trotzdem behalten”
A buyer, on “Dicke”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Decke 220x240 questions

Answered from the same tracked data.