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decke 220x240

Skip it

Soft demand (-49.6% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 6Competition 77Returns 72Price range 93Avg price 95Brand share 65Review moat 20Quality gap 32

Avg price

Incredible€28.47

avg listing price — sweet spot $15–$100

Price range

Great€13.25–€95.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,431.8

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad€11K

€11K/yr · 86K searches

Growth

Bad-49.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, decke 220x240 is a €11K/yr Amazon Germany market (86K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

decke 220x240 market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
€36K–€43K
units × avg price
Conversion rate
0.5%
Avg BSR
#54
Page quality
0%
Prime
90%
Sponsored
80%
Out of stock
15.4%
Avg brand age
47 months
Avg seller age
198 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

53

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

38%

Top 20: 79%

Open market

26%

  • BEDSURE22%
  • WAVVE13%
  • Utopia Bedding11%
  • Siebenschläfer10%
  • CozyLux10%
  • Aisbo9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -49.6% search growth over the last 90 days.
18K13KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.3×

Top decke 220x240 search terms

  • decke 220x24044K/yr
  • fleecedecke 220x24019K/yr
  • xxl decke 300x3008K/yr
  • dicke kuscheldecke 220x2404K/yr
  • blanket 220x2406K/yr
  • decke 220x240 kuscheldecke5K/yr
All search terms

Top decke 220x240 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€3406%€6809%€1K12%€1K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about decke 220x240

What buyers praise and complain about, mined from review topics.

What buyers love

Wärme21%

“warm”

Weiches Gefühl19%

“Das Material ist weich”

Qualität insgesamt14%

“Gemütlich, super Qualität”

Komfort insgesamt9%

“Gemütlich, super Qualität”

Preis-Leistungs-Verhältnis6%

“Beste Investition”

Gesamtgröße4%

“Passt”

Flaumigkeit4%

“Super Kuscheldecke”

Gewicht leicht3%

“Hat ein angenehmes Gewicht”

beworben Vs Tatsächliches Produkt3%

“Macht was sie soll”

Polster-/Stoffqualität2%

“Richtig schöne große Fleece Decke ich nehme sie als Tagesdecke für mein Bett würde ich immer wieder kaufen”

What buyers complain about

Dicke18%

“Dünneres Material als erwartet, trotzdem behalten”

Qualität insgesamt7%

“auch nicht qualitativ hochwertig”

Geruch7%

“Die Blumtal riecht leicht chemisch”

Gesamtgröße6%

“massiver aus als in der Realität”

Wärme6%

“Kuschelig ja, wirklich warm nein”

Preis-Leistungs-Verhältnis4%

“Leergeld bezahlt”

Dünn4%

“Dünnes Material”

Waschechtheit3%

“Selbst nach mehrmaligem waschen sind die fusseln nicht aus der Kleidung rausbekommen”

Heizung3%

“Noch garnicht richtig zugedeckt,merkt man wie es warm wird”

Stärke2%

“auch sehr dünn”

Top return reasons

Gesamtgröße22%
Dünn21%
Farbe18%
Qualität insgesamt9%
Materialqualität6%
Wärme4%
beworben Vs Tatsächliches Produkt3%
Gewicht schwer2%
Dicke2%
Geruch2%

Common questions

Is decke 220x240 profitable to sell on Amazon Germany?
The niche generates €11K/yr across 49 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -49.6%. Flapen's verdict: Skip it (40/100).
How competitive is the decke 220x240 niche?
25 brands and 53 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in decke 220x240?
Top complaints mined from reviews: Dicke, Qualität insgesamt, Geruch. The return rate is 2.1%.
When does demand for decke 220x240 peak?
Demand peaks in Feb–Sep–Oct–Nov–Dec; the busiest month runs 8.3× the quietest.
What does it cost to enter the decke 220x240 niche?
Listings span €13.25–€95.61; the average listing price is €28.47 (sweet spot $15–$100). The average incumbent carries 12,432 reviews — the moat a new listing must climb.