Is daunenkissen 80x80 profitable to sell on Amazon Germany?

The niche generates €976K/yr across 24 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (58/100).

How competitive is the daunenkissen 80x80 niche?

15 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in daunenkissen 80x80?

Top complaints mined from reviews: Kissen, Geruch, Qualität insgesamt. The return rate is 0.9%.

When does demand for daunenkissen 80x80 peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the daunenkissen 80x80 niche?

Listings span €15.89–€58.12; the average listing price is €34.25 (sweet spot $15–$100). The average incumbent carries 3,104 reviews — the moat a new listing must climb.

daunenkissen 80x80

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible€34.25

avg listing price — sweet spot $15–$100

Price range

Incredible€15.89–€58.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great€976K

€976K/yr · 628K searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,104.33

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, daunenkissen 80x80 is a €976K/yr Amazon Germany market (628K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

daunenkissen 80x80 market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: €1.0M–€1.4M; units × avg price
Conversion rate: 4.5%
Avg BSR: #90
Page quality: 0%
Prime: 50%
Sponsored: 96%
Out of stock: 0.7%
Avg brand age: 61 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

18%

KNERST26%
LILENO HOME24%
sleepling14%
Orange Wave9%
Homyrium6%
Traumnacht3%
Open — no brand owns it (9 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top daunenkissen 80x80 search terms

daunenkissen 80x80190K/yr -14.4%3.6% conv.
kopfkissen 80x80 daunen95K/yr -11.7%4.4% conv.
federkissen 80 x 80 cm75K/yr -17.8%4.4% conv.
daunenkissen47K/yr -18.8%1.5% conv.
federkissen27K/yr -9.4%1.7% conv.
federkopfkissen 80x8023K/yr -8.2%4.9% conv.
kopfkissen 80x80 federn und daunen19K/yr +6.8%3.7% conv.
kopfkissen 80x80 federn16K/yr -6.6%4.9% conv.
kissen 80x80 daunen20K/yr -25.6%5.3% conv.
kopfkissen daunen 80x8015K/yr -13.8%4.7% conv.

All search terms

Top daunenkissen 80x80 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LILENO HOME Federkissen 80x80 cm [2er Set] - Kissen 80 x 80 cm aus Federn als Kopfkissen Schlafkissen u. Bettkissen perfekt für Allergiker und Kinder - Federkernkissen mit je 1200 g Füllung

LILENO HOME€29.404.2★4,249 rev

KNERST Made in Germany Daunenkissen 80x80 cm - 3-Kammer Daunenkissen - Kopfkissen 80x80 Daunen & Federn Kissen 80x80 ÖKO-TEX Top Hotelqualität Kopfkissen

KNERST€52.704.4★1,481 rev

sleepling Daunenkissen Federkissen 80x80 cm Kopfkissen 100% Daunen & Federn Kissen 80 x 80 cm Bezug 100% Baumwolle waschbar Made in EU Oeko-TEX

sleepling€23.884.2★2,195 rev

Kopfkissen 80x80 Federkissen Made in Germany - Kissen mit 100% Federfüllung - Federkopfkissen mit Bezug aus Baumwolle - Ökotex-zertifiziert - Füllkissen für erholsamen Schlaf - Kissen - 1er Set

KNERST€28.324.3★924 rev

Orange Wave Daunenkissen 80x80cm Federkissen - Kopfkissen 80x80 1er Kissen Daunen und Federn Schlafkissen RDS und Oeko-TEX Seitenschläferkissen für Maximale Unterstützung und Luxuriösen Schlafkomfort

Orange Wave€45.714.4★484 rev

Newest

by launch date

CloudÉtoile Kopfkissen 80x80 Daunenkissen Federkissen - Kissen 80x80 cm Daunen und Federn Bettkissen in Hotelqualität - 3-Kammer Daunenkissen Schlafkissen Ökotex-Zertifiziert - Schlaf wie auf Wolken

CloudÉtoile€58.127 rev

4w ago

CloudÉtoile€50.6575 rev

1mo ago

Orange Wave Kopfkissen 80x80 cm Federkissen 3-Kammer Daunenkissen 80x80 Kissen mit Daunen und Federn Bettkissen RDS & ÖKO-TEX doppelte Kombination aus Weichheit und Stützkraft

Orange Wave€50.0037 rev

3mo ago

DEITAS Schlafkissen 80x80 cm gefüllt mit weißen Gänsedaunen | luxuriöses Daunenkopfkissen für tägliche Nutzung(Weiß 80x80 cm (1 Stück))

DEITAS€44.038 rev

6mo ago

Blumtal Federkissen 80 x 80 cm mit 3-Kammer-Füllung - Oeko-TEX zert. Kopfkissen 80x80 Federfüllung - Ultra stützender Federkern + weiche HCS-Außenkammern - Bettkissen + Baumwoll-Bezug Weiß

Blumtal€31.2150 rev

8mo ago

What buyers say about daunenkissen 80x80

What buyers praise and complain about, mined from review topics.

What buyers love

Kissen22%

“Super Kissen”

Qualität insgesamt19%

“Good quality product”

Komfort insgesamt13%

“Very comfortable and top quality”

Schlafqualität8%

“Wir werden auf jeden Fall noch mehr von Sleepling bestellen”

Weiches Gefühl8%

“Dieses Kissen vereint genau die richtige Weichheit mit stabiler Unterstützung, was für mich als Seitenschläfer besonders ideal ist”

Preis-Leistungs-Verhältnis6%

“Preis Leistung ok”

Schaum5%

“Super kissen”

Flaumigkeit2%

“Super Kissen”

beworben Vs Tatsächliches Produkt2%

“Erwartungen erfüllt”

Geruch2%

“riecht auch neutral”

What buyers complain about

Kissen17%

“Schlechtes Kissen ever”

Geruch12%

“Es wird wahrscheinlich stinken”

Qualität insgesamt11%

“leider zum Premium Qualität noch lange weg”

Hartes Gefühl6%

“scheint bretthart zu sein - Schade!”

Haltbarkeit5%

“Verliert die Federn”

Dicke5%

“Sehr dünn”

Komfort insgesamt4%

“Ungenügend”

Waschechtheit2%

“nach dem Waschen flop”

Materialqualität2%

“Das Polyester Material knirscht”

Flaumigkeit2%

“Schlechtes Kissen”

Top return reasons

Kissen20%

Gesamtgröße17%

Komfort insgesamt11%

Geruch9%

Hartes Gefühl7%

Dünn6%

Qualität insgesamt6%

Weiches Gefühl4%

Dicke4%

beworben Vs Tatsächliches Produkt3%

Common questions

Is daunenkissen 80x80 profitable to sell on Amazon Germany?: The niche generates €976K/yr across 24 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (58/100).
How competitive is the daunenkissen 80x80 niche?: 15 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in daunenkissen 80x80?: Top complaints mined from reviews: Kissen, Geruch, Qualität insgesamt. The return rate is 0.9%.
When does demand for daunenkissen 80x80 peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the daunenkissen 80x80 niche?: Listings span €15.89–€58.12; the average listing price is €34.25 (sweet spot $15–$100). The average incumbent carries 3,104 reviews — the moat a new listing must climb.