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Daunendecke 220x240

Fail

Demand is soft, at -52.2% this quarter, so Daunendecke 220x240 is a Fail.

Flapen Score
35
35 / 100
Ranks 3,749 of 4,240 Küche, Haushalt & Wohnen niches · −13 vs the category median of 48
Market size
€67K/yr35K searches / yr
90-day growth
-52.2%search demand this quarter
Competition
51%top-5 click share · 14 brands · 17 sellers

Flapen Score

Daunendecke 220x240 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Daunendecke 220x240 is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daunendecke 220x240 market on Amazon at a glance

Shoppers on Amazon Germany searched for Daunendecke 220x240 35K times last year and spent an estimated €67K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -52.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €67K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-52.2%
Conversion, latest week
2.1%
Market size, estimated
€67Ka year
Peak month
November6.2× the quietest month
Top search term
daunendecke 220x24030K searches a year

02 · Price

A sale here is worth €94.57.

Listings sell for €94.57 on average, from €53.53 to €218.43. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €94.57 that is €0 to €9K a year per listing.

Average price
€94.57inside the $15 to $100 sweet spot
Price range
€53.53–€218.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€9K
Returns
4.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #152 within Bettwaren & Bettwäsche. It carries 792 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
76%
Out of stock, average day
21.1%
Average rank
#152in Bettwaren & Bettwäsche
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
792per listing
Listings tracked
21

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Daunendecke 220x240 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

17

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 98%

Open market

28%

  • Brand 132%
  • Brand 213%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Daunendecke 220x240 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Reviews and returns

What reviews say buyers love and hate about Daunendecke 220x240

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Wärme”
20%of negative reviews mention “Materialqualität”
4.0%of orders come back
“Merkwürdiges knautschiges Material”
A buyer, on “Materialqualität”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Daunendecke 220x240 questions

Answered from the same tracked data.