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Daunendecke 200x200

Fail

Demand is soft, at -43.1% this quarter, so Daunendecke 200x200 is a Fail.

Flapen Score
41
41 / 100
Ranks 3,205 of 4,240 Küche, Haushalt & Wohnen niches · −7 vs the category median of 48
Market size
€111K/yr58K searches / yr
90-day growth
-43.1%search demand this quarter
Competition
54%top-5 click share · 18 brands · 20 sellers

Flapen Score

Daunendecke 200x200 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Daunendecke 200x200 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daunendecke 200x200 market on Amazon at a glance

Shoppers on Amazon Germany searched for Daunendecke 200x200 58K times last year and spent an estimated €111K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -43.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €111K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-43.1%
Conversion, latest week
2.8%
Market size, estimated
€111Ka year
Peak month
November5.0× the quietest month
Top search term
daunendecke 200x20051K searches a year

02 · Price

A sale here is worth €67.74.

Listings sell for €67.74 on average, from €33.48 to €183.23. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €67.74 that is €0 to €7K a year per listing.

Average price
€67.74inside the $15 to $100 sweet spot
Price range
€33.48–€183.23
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #175 within Bettwaren & Bettwäsche. It carries 759 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
16.6%
Average rank
#175in Bettwaren & Bettwäsche
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
759per listing
Listings tracked
25

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Daunendecke 200x200 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

20

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

31%

  • Brand 123%
  • Brand 216%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Daunendecke 200x200 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.0×

Reviews and returns

What reviews say buyers love and hate about Daunendecke 200x200

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Wärme”
20%of negative reviews mention “Dicke”
3.2%of orders come back
“200 x 200 cm ist viel zu warm/dick”
A buyer, on “Dicke”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Daunendecke 200x200 questions

Answered from the same tracked data.