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Daunendecke 155x220

Fail

Demand is soft, at -52.3% this quarter, so Daunendecke 155x220 is a Fail.

Flapen Score
43
43 / 100
Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48
Market size
€246K/yr153K searches / yr
90-day growth
-52.3%search demand this quarter
Competition
51%top-5 click share · 17 brands · 18 sellers

Flapen Score

Daunendecke 155x220 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Daunendecke 155x220 is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daunendecke 155x220 market on Amazon at a glance

Shoppers on Amazon Germany searched for Daunendecke 155x220 153K times last year and spent an estimated €246K. The top 5 brands take 61% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €246K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-52.3%
Conversion, latest week
2.2%
Market size, estimated
€246Ka year
Peak month
November7.7× the quietest month
Top search term
daunendecke 155x220101K searches a year

02 · Price

A sale here is worth €73.00.

Listings sell for €73.00 on average, from €35.59 to €154.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €73.00 that is €7K to €18K a year per listing.

Average price
€73.00inside the $15 to $100 sweet spot
Price range
€35.59–€154.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€7K–€18K
Returns
3.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #133 within Bettwaren & Bettwäsche. It carries 872 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
4.2%
Average rank
#133in Bettwaren & Bettwäsche
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
872per listing
Listings tracked
20

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Daunendecke 155x220 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 flat

Sellers

18

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

33%

  • Brand 133%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Daunendecke 155x220 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Daunendecke 155x220 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • daunendecke 155x220101K/yr
  • daunenbettdecke 155x2209K/yr
  • bettdecke 155x220 daunen9K/yr
  • daunendecke 155x2008K/yr
  • federbett 155x2209K/yr
  • daunen bettdecke 155x2205K/yr
  • bettdecke daunen 155x2204K/yr
  • daunendecke 155x220 winter8K/yr

Reviews and returns

What reviews say buyers love and hate about Daunendecke 155x220

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Wärme”
20%of negative reviews mention “Gewicht schwer”
3.4%of orders come back
“Daunendecke schwer”
A buyer, on “Gewicht schwer”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Daunendecke 155x220 questions

Answered from the same tracked data.