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daunendecke 155x220

Skip it

Soft demand (-52.3% this quarter) — this niche doesn't clear our bar today.

Market size 46Growth 0Conversion 27Competition 56Returns 45Price range 54Avg price 85Brand share 74Review moat 66Quality gap 33

Avg price

Great€73.00

avg listing price — sweet spot $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good871.6

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Price range

Good€35.59–€154.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€246K

€246K/yr · 153K searches

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-52.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, daunendecke 155x220 is a €246K/yr Amazon Germany market (153K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

daunendecke 155x220 market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
€219K–€292K
units × avg price
Conversion rate
2.2%
Avg BSR
#133
Page quality
0%
Prime
80%
Sponsored
100%
Out of stock
4.2%
Avg brand age
66 months
Avg seller age
197 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 flat

Sellers

18

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

33%

  • Welldora33%
  • Homyrium7%
  • Dreamzie7%
  • Glückstoff7%
  • sleepling7%
  • Samthus7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.3% search growth over the last 90 days.
12K8KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.7×

Top daunendecke 155x220 search terms

  • daunendecke 155x220101K/yr
  • daunenbettdecke 155x2209K/yr
  • bettdecke 155x220 daunen9K/yr
  • daunendecke 155x2008K/yr
  • federbett 155x2209K/yr
  • daunen bettdecke 155x2205K/yr
  • bettdecke daunen 155x2204K/yr
  • daunendecke 155x220 winter8K/yr
All search terms

Top daunendecke 155x220 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€25K20%€49K30%€74K40%€98K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about daunendecke 155x220

What buyers praise and complain about, mined from review topics.

What buyers love

Wärme31%

“Warm”

Qualität insgesamt20%

“Super Ware”

Komfort insgesamt7%

“Sie ist einfach so extrem viel angenehmer und gemütlicher und wärmer als alles was ich vorher kennenlernen durfte”

Gewicht leicht7%

“Federn sorgt für ein angenehm leichtes,”

Preis-Leistungs-Verhältnis5%

“Preis-Leistung: top”

Weiches Gefühl4%

“Warm und weich”

beworben Vs Tatsächliches Produkt3%

“für mich genau richtig”

Schlafqualität2%

“Hochwertige Ganzjahresdecke für angenehmen Schlafkomfort”

Gesamtgröße2%

“Schöne Größe”

Flaumigkeit2%

“Super Daunendecke”

What buyers complain about

Gewicht schwer20%

“Daunendecke schwer”

Geruch9%

“Geruch schrecklich”

beworben Vs Tatsächliches Produkt6%

“was überhaupt nicht der Beschreibung entspricht”

Dicke6%

“Dünne Decke muss man natürlich wollen”

Qualität insgesamt5%

“ich werde eine andere Decke kaufen weil es überhaupt keine Qualität hat”

Atmungsaktivität5%

“Nicht atmungsaktiv”

Geräuschpegel5%

“Es knisterst so laut, dass man sich kaum bewegen mag darunter”

Preis-Leistungs-Verhältnis4%

“Gibt's besseres für den Preis”

Wärme3%

“zu warm für den Sommer”

Haltbarkeit2%

“Nach nicht mal 3 Monaten verliert die Decke Federn, die sogar durch die Bettwäsche gehen”

Top return reasons

Gesamtgröße17%
Dünn15%
Gewicht schwer13%
Wärme12%
Geräuschpegel8%
Geruch7%
Qualität insgesamt5%
beworben Vs Tatsächliches Produkt3%
Materialqualität3%
Dicke3%

Common questions

Is daunendecke 155x220 profitable to sell on Amazon Germany?
The niche generates €246K/yr across 20 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -52.3%. Flapen's verdict: Skip it (43/100).
How competitive is the daunendecke 155x220 niche?
17 brands and 18 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in daunendecke 155x220?
Top complaints mined from reviews: Gewicht schwer, Geruch, beworben Vs Tatsächliches Produkt. The return rate is 3.4%.
When does demand for daunendecke 155x220 peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 7.7× the quietest.
What does it cost to enter the daunendecke 155x220 niche?
Listings span €35.59–€154.78; the average listing price is €73.00 (sweet spot $15–$100). The average incumbent carries 872 reviews — the moat a new listing must climb.