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Dampfreiniger

Maybe

Shoppers spend an estimated $13.5M a year here. But demand is soft, at -14.3% this quarter, so Dampfreiniger is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 4,240 Küche, Haushalt & Wohnen niches · +9 vs the category median of 48
Market size
€13.5M/yr8.9M searches / yr
90-day growth
-14.3%search demand this quarter
Competition
45%top-5 click share · 21 brands · 126 sellers

Flapen Score

Dampfreiniger against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Dampfreiniger is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dampfreiniger market on Amazon at a glance

Shoppers on Amazon Germany searched for Dampfreiniger 8.9M times last year and spent an estimated €13.5M. The top 5 brands take 72% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 8.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €13.5M a year.

Searches, last 12 months
8.9M
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
1.8%
Market size, estimated
€13.5Ma year
Peak month
November2.2× the quietest month
Top search term
dampfreiniger4.5M searches a year

02 · Price

A sale here is worth €81.52.

Listings sell for €81.52 on average, from €24.67 to €277.97. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At €81.52 that is €326K to €408K a year per listing.

Average price
€81.52inside the $15 to $100 sweet spot
Price range
€24.67–€277.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
€326K–€408K
Returns
5.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #53 within Haushaltsreiniger & Staubsauger. It carries 449 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
98%
Out of stock, average day
17.6%
Average rank
#53in Haushaltsreiniger & Staubsauger
Average rating
3.86 starsAmazon Germany average 4.37 stars
Average reviews
449per listing
Listings tracked
42

04 · Newcomers

19 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
19Amazon's first-year sales bar
Average brand age
23 months

Products

Top Dampfreiniger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

126

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

45%

Top 20: 79%

Open market

24%

  • Brand 141%
  • Brand 212%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Dampfreiniger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Dampfreiniger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dampfreiniger4.5M/yr
  • kärcher dampfreiniger931K/yr
  • dampfreiniger handgerät1.2M/yr
  • dampfreiniger kärcher534K/yr
  • steam cleaner326K/yr
  • dampfreiniger boden291K/yr
  • dampfreiniger für alles280K/yr
  • handdampfreiniger204K/yr
  • dampfsauger110K/yr
  • dampfreiniger auto60K/yr

Reviews and returns

What reviews say buyers love and hate about Dampfreiniger

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Einfache Reinigung”
16%of negative reviews mention “Einfache Reinigung”
5.0%of orders come back
“Kaum Reinigungswirkung”
A buyer, on “Einfache Reinigung”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dampfreiniger questions

Answered from the same tracked data.