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Dampfbesen

Fail

Demand is soft, at -30.3% this quarter, so Dampfbesen is a Fail.

Flapen Score
45
45 / 100
Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size
€824K/yr548K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
62%top-5 click share · 11 brands · 130 sellers

Flapen Score

Dampfbesen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Dampfbesen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dampfbesen market on Amazon at a glance

Shoppers on Amazon Germany searched for Dampfbesen 548K times last year and spent an estimated €824K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €824K a year.

Searches, last 12 months
548K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
2.3%
Market size, estimated
€824Ka year
Top search term
vileda dampfreiniger209K searches a year

02 · Price

A sale here is worth €65.11.

Listings sell for €65.11 on average, from €8.41 to €116.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At €65.11 that is €65K to €81K a year per listing.

Average price
€65.11inside the $15 to $100 sweet spot
Price range
€8.41–€116.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
€65K–€81K
Returns
3.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Haushaltsreiniger & Staubsauger. It carries 1,383 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#19in Haushaltsreiniger & Staubsauger
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
1,383per listing
Listings tracked
23

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
24 months

Products

Top Dampfbesen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

130

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

8%

  • Brand 162%
  • Brand 218%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 8%)

Demand

Dampfbesen search demand

Weekly searches over the year. Pick a range.

10K6KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Dampfbesen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vileda dampfreiniger209K/yr
  • steam mop32K/yr
  • dampfbesen28K/yr
  • shark dampfreiniger20K/yr
  • dampfreiniger vileda30K/yr
  • vileda steam plus26K/yr
  • dampfwischer boden19K/yr
  • dampfmopp18K/yr
  • dampfreiniger boden kabellos16K/yr
  • vileda steam25K/yr

Reviews and returns

What reviews say buyers love and hate about Dampfbesen

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Einfache Reinigung”
13%of negative reviews mention “Haltbarkeit”
3.5%of orders come back
“Schnell Defekt”
A buyer, on “Haltbarkeit”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dampfbesen questions

Answered from the same tracked data.