Cold Brew
MaybeSearch demand grew +199.5% this quarter. But shoppers spend an estimated $90K a year here, so Cold Brew is a Maybe.
- Flapen Score
- 63 / 100Top 4% of 4,240 Küche, Haushalt & Wohnen niches · +15 vs the category median of 4863
- Market size
- €90K/yr158K searches / yr
- 90-day growth
- +199.5%search demand this quarter
- Competition
- 50%top-5 click share · 20 brands · 50 sellers
Flapen Score
Cold Brew against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Cold Brew is stronger. Inside it, weaker.
Market
The Cold Brew market on Amazon at a glance
Shoppers on Amazon Germany searched for Cold Brew 158K times last year and spent an estimated €90K. The top 5 brands take 72% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +199.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €90K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- +199.5%
- Conversion, latest week
- 2.6%
- Market size, estimated
- €90Ka year
- Peak month
- July5.0× the quietest month
- Top search term
- cold brew coffee maker59K searches a year
02 · Price
A sale here is worth €22.15.
Listings sell for €22.15 on average, from €9.40 to €43.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €22.15 that is €2K to €6K a year per listing.
- Average price
- €22.15inside the $15 to $100 sweet spot
- Price range
- €9.40–€43.12
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€6K
- Returns
- 1.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #93 within Thermosgefäße. It carries 1,866 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 89%
- Out of stock, average day
- 4.4%
- Average rank
- #93in Thermosgefäße
- Average rating
- 4.31 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,866per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Cold Brew products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
50
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
24%
- Brand 134%
- Brand 222%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Cold Brew search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.0×
Search terms
Top Cold Brew search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cold brew coffee maker59K/yr
- cold brew53K/yr
- cold brew coffee15K/yr
- cold brew kaffee7K/yr
- cold brew flasche7K/yr
- cold brew maker6K/yr
- coldbrew coffee maker6K/yr
- cold brew kanne3K/yr
- coldbrew3K/yr
Reviews and returns
What reviews say buyers love and hate about Cold Brew
We read the reviews and the return reasons for every product selling here.
“Undicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cold Brew questions
Answered from the same tracked data.