cold brew
Worth a lookShows demand growing +199.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+199.5%90-day search growth — must beat 0% to launch
Avg price
Great€22.15avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great€9.40–€43.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,865.89avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€90K€90K/yr · 158K searches
According to Flapen's Amazon Germany niche tracking, cold brew is a €90K/yr Amazon Germany market (158K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 63/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
cold brew market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- €66K–€89K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 75%
- Out of stock
- 4.4%
- Avg brand age
- 51 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
50
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
24%
- HARIO34%
- dripdrip22%
- broow6%
- SILBERTHAL5%
- Maestri House5%
- SAMBANGAN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +199.5% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.0×
Top cold brew search terms
- cold brew coffee maker59K/yr
- cold brew53K/yr
- cold brew coffee15K/yr
- cold brew kaffee7K/yr
- cold brew flasche7K/yr
- cold brew maker6K/yr
- coldbrew coffee maker6K/yr
- cold brew kanne3K/yr
- coldbrew3K/yr
Top cold brew products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hario Mizudashi Cold Brew Coffee Pot Teekanne Glas braun 1000 ml
HARIO€19.564.8★13,503 rev
Hario Filter in Coffee Bottle Kaffeebereiter für Coldbrew / kaltgebrühten Kaffee (dunkelbraun) 650 ml Braun
HARIO€25.214.6★6,018 rev
dripdrip BREWJAR Cold Brew Coffee Jar professionelle Kaffeemaschine für kalt gebrühten Kaffee - frei von Plastik ultrafeiner doppellagiger Filter aus Edelstahl (1 Liter)
dripdrip€24.404.5★663 rev
dripdrip BREWJAR XL Cold Brew Coffee Jar professionelle Kaffeemaschine für kalt gebrühten Kaffee - frei von Plastik ultrafeiner doppellagiger Filter aus Edelstahl (1500 ml)
dripdrip€26.164.5★663 rev
dripdrip DRIPSTER 2-in-1 Cold Brew Dripper (4 Tassen / 600ml) Cold Brew Coffee Maker - Kaffeebereiter für kaltgebrühten Kaffee und Tee Kaffeemaschine für Kaltextraktion
dripdrip€43.124.6★264 rev
Newest
by launch date
carrottimes Cold Brew Kaffeemaschine 1 4L/48oz mit Griff Verlängerter Edelstahlfilter für Tiefextraktion Eistee-Krug mit Anti-Rutsch-Basis inklusive Reinigungsbürste & Langem Rührlöffel
carrottimes€24.99132 rev
Cafultgo Kaltgebrüh-Kaffeemaschine mit Edelstahlfilter 64OZ robuste Eiskaffeemaschine Ausgießer Griff Reinigungsbürste und Löffel für Eiskaffee Fruchtgetränke (64oz grau)
Cafultgo€16.3415 rev
Ideal Swan Cold Brew Coffee Maker 650ml Kaffeebereiter für Cold Brew Tragbare Cold Brew Maker Mit Feinem Filter Cold Brew Flasche für Kaffee und Tee Kaffeemaschine Geeignet für Outdoor Schwarz
Ideal Swan€10.7714 rev
Senseo Cold Brew Flasche kaltgebrühter Kaffee für Eiskaffee kompatibel mit Senseo Pads
Senseo€9.40260 rev
Hanseküche Kaltbrühkaffeebereiter aus Glas 1 2 L mit verbessertem Filter 2024 Edition
Hanseküche€12.9713 rev
Trending
90-day click momentumHanseküche Kaltbrühkaffeebereiter aus Glas 1 2 L mit verbessertem Filter 2024 Edition
Hanseküche€12.973.7★
Cafultgo Kaltgebrüh-Kaffeemaschine mit Edelstahlfilter 64OZ robuste Eiskaffeemaschine Ausgießer Griff Reinigungsbürste und Löffel für Eiskaffee Fruchtgetränke (64oz grau)
Cafultgo€16.344.7★
Ideal Swan Cold Brew Coffee Maker 650ml Kaffeebereiter für Cold Brew Tragbare Cold Brew Maker Mit Feinem Filter Cold Brew Flasche für Kaffee und Tee Kaffeemaschine Geeignet für Outdoor Schwarz
Ideal Swan€10.773.5★
HARIO Cold Brew Ice Coffee Maker Mizudashi 600 ml Braun
HARIO€20.184.8★
carrottimes Cold Brew Kaffeemaschine 1 4L/48oz mit Griff Verlängerter Edelstahlfilter für Tiefextraktion Eistee-Krug mit Anti-Rutsch-Basis inklusive Reinigungsbürste & Langem Rührlöffel
carrottimes€24.994.5★
What buyers say about cold brew
What buyers praise and complain about, mined from review topics.What buyers love
“Super produkt”
“Easy to use”
“lässt sich leicht reinigen, da der Boden des Filters per Bayonettverschluss abnehmbar ist.”
“Das Design ist modern und schick”
“1.5 Liter Wasser passen aber gut”
“Besser als erwartet”
“Filtert feine Kaffeepartikel zuverlässig”
“Nach den ersten warmen Tagen war klar: Es ist wieder Cold-Brew-Zeit”
“Top Preis-Leistung”
“Hochwertige Materialien”
What buyers complain about
“Undicht”
“mir mittlerweile leider zu teuer.”
“sehr dünnes Glas”
“Starker Plastikgeruch”
“Etwas klobig und instabil”
“Leider ist nach dem vierten Mal Verwendung (nach knapp 2 Monaten) der Verschluss des Deckels abgebrochen”
“schwer zu reinigen”
“nicht in jede Kühlschranktür passt”
“Dazu sei zu sagen, dass der Deckel nie in die Spülmaschine kam, per Hand abgewaschen und direkt abgetrocknet wurde”
“selbst nach 24 Stunden ist das Pulver oben trocken.”
Top return reasons
Common questions
- Is cold brew profitable to sell on Amazon Germany?
- The niche generates €90K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +199.5%. Flapen's verdict: Worth a look (63/100).
- How competitive is the cold brew niche?
- 20 brands and 50 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in cold brew?
- Top complaints mined from reviews: Auslaufsicher, Preis-Leistungs-Verhältnis, Dicke. The return rate is 1.4%.
- When does demand for cold brew peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.0× the quietest.
- What does it cost to enter the cold brew niche?
- Listings span €9.40–€43.12; the average listing price is €22.15 (sweet spot $15–$100). The average incumbent carries 1,866 reviews — the moat a new listing must climb.