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Cocktail

Cocktail shows no brand lock-in (top 5 brands take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 6% of 4,240 Küche, Haushalt & Wohnen niches · +14 vs the category median of 48

Market size 19Growth 59Conversion 22Competition 90Returns 96Price range 54Avg price 84Brand share 97Review moat 68Quality gap 47
This niche Category average · 4,240 niches

Is Cocktail profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Cocktail is a €75K/yr Amazon Germany market (225K searches/yr). The top 5 brands hold 25% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 62/100.

Cocktail: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +33.7% over the last 90 days and 1.8% of searches end in a purchase.

€75K

revenue / yr

Units sold / yr5K
Search volume / yr+33.7%225K
Conversion rate1.8%
Avg price€18.62

Who owns the niche?

The top 5 brands hold 25% of demand, so 75% of the market is open.

75%

open market share

Brands · sellers64 · 96
Top-5 product click share25%
Open market75%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 76 products

Sponsored placement88%
New entrants (1y)10· 5 succeeded
Avg rating4.5★
Avg reviews775

Top Cocktail products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

€0€2K€3K€5K€6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

64 falling

Sellers

96

Top-5 brand share

25%

Top 20: 69%

Top-5 click share

25%

Top 20: 66%

Open market

70%

  • CiciIng6%
  • VINENCO5%
  • trabag5%
  • Kerafactum5%
  • Catelves5%
  • Rekix4%

Cocktail demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume225KCVR1.8%Products76Brands64Top 5 Brands25%OOS Rate11.8%Rating4.5★Reviews775Avg BSR#60
12K8KBlack Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Dec · busiest ÷ quietest = 3.5×

Top Cocktail search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cocktail zubehör81K/yr
  • bar zubehör80K/yr
  • cocktails47K/yr
  • cocktail bar8K/yr
  • coctail6K/yr
  • coktail4K/yr

What reviews say buyers love and hate about Cocktail

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Qualität insgesamt22%

Super "cooles" Produkt, wertig und funktional.

Preis-Leistungs-Verhältnis10%

Absolute Empfehlung zu einem super Preis

Geschmack insgesamt9%

Super Cocktail, auch to go

beworben Vs Tatsächliches Produkt7%

entsprechen grundsätzlich genau der Produktbeschreibung.

Benutzerfreundlichkeit6%

Simple Handhabung

What buyers complain about

61% of reviews
Qualität insgesamt19%

Müll

Gesamtgröße10%

Nicht passend

Haltbarkeit7%

Komplett abgebrochen nach 5 Monaten

Geschmack insgesamt5%

Starker Wodkageschmack

Materialqualität4%

Material Täuschung

Cocktail return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
31%
2Qualität insgesamt
15%
3Funktionalität insgesamt
7%
4Defekt Material/Teile
6%
5Materialqualität
5%

Common Cocktail questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cocktail 62/100 on Amazon Germany — Worth a look. The niche generates €75K/yr across 76 tracked products. 5 of 10 products launched in the last 360 days are still selling. Search demand moved +33.7% over the last 90 days.
Search demand for Cocktail on Amazon Germany peaks in Jun–Dec, where the busiest month runs 3.5× the quietest.