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62

cocktail

Worth a look

Shows no brand lock-in (top 5 brands take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 19Growth 59Conversion 22Competition 90Returns 96Price range 54Avg price 84Brand share 97Review moat 68Quality gap 47

Brand share

Incredible25%

top-5 brand share — no brand owns this niche

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great25%

top-5 click share — an open shelf

Avg price

Great€18.62

avg listing price — sweet spot $15–$100

Review moat

Good775.2

avg incumbent reviews — the moat a new listing must climb

Growth

Good+33.7%

90-day search growth — must beat 0% to launch

Price range

Good€2.26–€158.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad€75K

€75K/yr · 225K searches

According to Flapen's Amazon Germany niche tracking, cocktail is a €75K/yr Amazon Germany market (225K searches/yr). The top 5 brands hold 25% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 62/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

cocktail market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
€74K–€93K
units × avg price
Conversion rate
1.8%
Avg BSR
#60
Page quality
0%
Prime
96%
Sponsored
88%
Out of stock
11.8%
Avg brand age
38 months
Avg seller age
182 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

64 falling

Sellers

96

Top-5 brand share

25%

Top 20: 69%

Top-5 click share

25%

Top 20: 66%

Open market

70%

  • CiciIng6%
  • VINENCO5%
  • trabag5%
  • Kerafactum5%
  • Catelves5%
  • Rekix4%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — +33.7% search growth over the last 90 days.
12K8KBlack Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Dec · busiest ÷ quietest = 3.5×

Top cocktail search terms

  • cocktail zubehör81K/yr
  • bar zubehör80K/yr
  • cocktails47K/yr
  • cocktail bar8K/yr
  • coctail6K/yr
  • coktail4K/yr
All search terms

Top cocktail products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€2K4%€3K6%€5K8%€6K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about cocktail

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super "cooles" Produkt, wertig und funktional.”

Preis-Leistungs-Verhältnis10%

“Absolute Empfehlung zu einem super Preis”

Geschmack insgesamt9%

“Super Cocktail, auch to go”

beworben Vs Tatsächliches Produkt7%

“entsprechen grundsätzlich genau der Produktbeschreibung.”

Benutzerfreundlichkeit6%

“Simple Handhabung”

Geschenk Zweck6%

“Cooles Geschenk”

Stärke5%

“Super stabil”

Geschmack4%

“Mojito und Pina Colada sind gut,”

Einfache Reinigung3%

“Leicht zu reinigen”

Gesamtgröße2%

“Passt”

What buyers complain about

Qualität insgesamt19%

“Müll”

Gesamtgröße10%

“Nicht passend”

Haltbarkeit7%

“Komplett abgebrochen nach 5 Monaten”

Geschmack insgesamt5%

“Starker Wodkageschmack”

Materialqualität4%

“Material Täuschung”

beworben Vs Tatsächliches Produkt4%

“Leider funktioniert das mit dem Schaum bzw. Crema nicht so schön wie angegeben”

Benutzerfreundlichkeit4%

“nicht praktisch”

Süße3%

“Nicht so süß”

Produktzustand2%

“benutzter Artikel”

Preis-Leistungs-Verhältnis2%

“Bisschen zu teuer”

Top return reasons

Gesamtgröße31%
Qualität insgesamt15%
Funktionalität insgesamt7%
Defekt Material/Teile6%
Materialqualität5%
Gewicht schwer4%
Auslaufsicher3%
beworben Vs Tatsächliches Produkt2%
Benutzerfreundlichkeit2%
Holzqualität1%

Common questions

Is cocktail profitable to sell on Amazon Germany?
The niche generates €75K/yr across 76 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is +33.7%. Flapen's verdict: Worth a look (62/100).
How competitive is the cocktail niche?
64 brands and 96 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 25% of demand.
What do buyers complain about in cocktail?
Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Haltbarkeit. The return rate is 0.9%.
When does demand for cocktail peak?
Demand peaks in Jun–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the cocktail niche?
Listings span €2.26–€158.63; the average listing price is €18.62 (sweet spot $15–$100). The average incumbent carries 775 reviews — the moat a new listing must climb.