cocktail
Worth a lookShows no brand lock-in (top 5 brands take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Avg price
Great€18.62avg listing price — sweet spot $15–$100
Review moat
Good775.2avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.7%90-day search growth — must beat 0% to launch
Price range
Good€2.26–€158.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€75K€75K/yr · 225K searches
According to Flapen's Amazon Germany niche tracking, cocktail is a €75K/yr Amazon Germany market (225K searches/yr). The top 5 brands hold 25% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
cocktail market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- €74K–€93K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 88%
- Out of stock
- 11.8%
- Avg brand age
- 38 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
64 falling
Sellers
96
Top-5 brand share
25%
Top 20: 69%
Top-5 click share
25%
Top 20: 66%
Open market
70%
- CiciIng6%
- VINENCO5%
- trabag5%
- Kerafactum5%
- Catelves5%
- Rekix4%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — +33.7% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 3.5×
Top cocktail search terms
- cocktail zubehör81K/yr
- bar zubehör80K/yr
- cocktails47K/yr
- cocktail bar8K/yr
- coctail6K/yr
- coktail4K/yr
Top cocktail products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CiciIng 30 x 15 cm Barmatte Gummi Abtropfmatte Geschirr Kaffee Tampermatte Überlaufmatte Schnell Trocknend für Bar Küche Café Restaurants Theke (Schwarz)
CiciIng€5.474.5★233 rev

Cocktail Shaker Set mit Ständer & Rezeptbuch: Premium Edelstahl Bar Cocktailset Cocktailshaker Messbecher Strohhalme Barlöffel Stößel | Barkeeper Barset Cocktail-Zubehör Geschenk Frauen Männer
VINENCO€25.204.6★1,446 rev

Kerafactum Messbecher | Barmass Cocktailmessbecher | Cocktail Doppelmass Skala 2cl 4cl | Edelstahl | Schnaps Ausgiesser | Mixbecher Portionierer Zubehör Jigger Cocktails Massbecher Maatbeker Barbecher
Kerafactum€6.274.6★823 rev

Catelves 140 Stück Cocktail Deko Cocktail Zubehör Deko Cocktail Schirmchen Cocktail Zubehör Cocktailschirmchen Cocktail Dekoration Schirmchen Cocktail Cocktail Deko Strohhalme Deko Schirmchen
Catelves€8.204.6★259 rev

Rekix Zitronenpresse Zitruspresse Saftpresse Manuell Zitronenpresse Handpresse Limettenpresse Klein Lemon Squeezer Citrus Juicer Entsafter Zitronenscheibenpresse Bar Cocktail Zubehör Silber
Rekix€10.214.3★2,753 rev
Newest
by launch date
Elektrisches Drink Smoker Kit Cocktail Smoker Infuser Set mit 4 Flavors Geschenke für Whiskey Bourbon für Vater Ehemann und Cocktail-Liebhaber
MQLOON€158.6310 rev

Cocktail Deko 80 Stück Cocktail Zubehör Deko mit Deko Schirmchen Cocktailstrohhalmen Wunderkerzenstäbchen für Partydekoration Kuchendekoration Bar Geburtstag Picknick Strand
Yajesy€5.9393 rev

Sosayet Cocktail Shaker Set 10-teiliges Edelstahl Cocktail Set mit Zubehör & Rezeptkarten 750 mL Barkeeper Set für Anfänger & Profis - Geschenk für Männer
Sosayet€15.851,334 rev

120 Stück Cocktail Deko Wiederverwendbar Cocktail Zubehör Cocktail Schirmchen Feuerwerk Sticks Strohhalme Cocktail Party Dekorationen für Sommer Party Hochzeitsfeier Bar Getränke Kuchen Deko
TENTHPEO€8.3783 rev

CiciIng 30 x 15 cm Barmatte Gummi Abtropfmatte Geschirr Kaffee Tampermatte Überlaufmatte Schnell Trocknend für Bar Küche Café Restaurants Theke (Schwarz)
CiciIng€5.47233 rev
Trending
90-day click momentum
Elektrisches Drink Smoker Kit Cocktail Smoker Infuser Set mit 4 Flavors Geschenke für Whiskey Bourbon für Vater Ehemann und Cocktail-Liebhaber
MQLOON€158.633.8★

Beyond 15-teiliges Cocktail Shaker Set - Edelstahl Cocktail Set mit Bar Zubehör in Geschenkbox - Set mit Sieb Messbecher Jigger Stössel Löffel - Edles Cocktailmixer Barset - Cocktailshaker Set
Beyond€17.344.5★

Professioneller Cocktail Stössel - Cocktail Zubehör Multifunktional Mixer-Stößel Cocktailstößel zum Debuggen Köstlicher Cocktails Mojito Getränke und Säfte (20cm)
trabag€5.134.7★

120 Stück Cocktail Deko Wiederverwendbar Cocktail Zubehör Cocktail Schirmchen Feuerwerk Sticks Strohhalme Cocktail Party Dekorationen für Sommer Party Hochzeitsfeier Bar Getränke Kuchen Deko
TENTHPEO€8.374.6★

Cocktail Shaker Set mit Ständer & Rezeptbuch: Premium Edelstahl Bar Cocktailset Cocktailshaker Messbecher Strohhalme Barlöffel Stößel | Barkeeper Barset Cocktail-Zubehör Geschenk Frauen Männer
VINENCO€25.204.6★
What buyers say about cocktail
What buyers praise and complain about, mined from review topics.What buyers love
“Super "cooles" Produkt, wertig und funktional.”
“Absolute Empfehlung zu einem super Preis”
“Super Cocktail, auch to go”
“entsprechen grundsätzlich genau der Produktbeschreibung.”
“Simple Handhabung”
“Cooles Geschenk”
“Super stabil”
“Mojito und Pina Colada sind gut,”
“Leicht zu reinigen”
“Passt”
What buyers complain about
“Müll”
“Nicht passend”
“Komplett abgebrochen nach 5 Monaten”
“Starker Wodkageschmack”
“Material Täuschung”
“Leider funktioniert das mit dem Schaum bzw. Crema nicht so schön wie angegeben”
“nicht praktisch”
“Nicht so süß”
“benutzter Artikel”
“Bisschen zu teuer”
Top return reasons
Common questions
- Is cocktail profitable to sell on Amazon Germany?
- The niche generates €75K/yr across 76 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is +33.7%. Flapen's verdict: Worth a look (62/100).
- How competitive is the cocktail niche?
- 64 brands and 96 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 25% of demand.
- What do buyers complain about in cocktail?
- Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Haltbarkeit. The return rate is 0.9%.
- When does demand for cocktail peak?
- Demand peaks in Jun–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the cocktail niche?
- Listings span €2.26–€158.63; the average listing price is €18.62 (sweet spot $15–$100). The average incumbent carries 775 reviews — the moat a new listing must climb.