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Clipper

Fail

The top 5 brands take 94% of clicks, so Clipper is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€222K/yr903K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
59%top-5 click share · 7 brands · 20 sellers

Flapen Score

Clipper against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Clipper is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clipper market on Amazon at a glance

Shoppers on Amazon Germany searched for Clipper 903K times last year and spent an estimated €222K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 903K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €222K a year.

Searches, last 12 months
903K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
1.7%
Market size, estimated
€222Ka year
Peak month
December2.1× the quietest month
Top search term
clipper feuerzeug494K searches a year

02 · Price

A sale here is worth €14.70.

Listings sell for €14.70 on average, from €8.08 to €35.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €14.70 that is €7K to €11K a year per listing.

Average price
€14.70under the $15 to $100 sweet spot
Price range
€8.08–€35.70
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€7K–€11K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 5% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #215 within Kerzen & Kerzenhalter. It carries 264 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
5%
Out of stock, average day
9.1%
Average rank
#215in Kerzen & Kerzenhalter
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
264per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Clipper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

20

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

1%

  • Brand 138%
  • Brand 216%
  • Brand 314%
  • Brand 413%
  • Brand 513%
  • Brand 65%
  • Open — no brand owns it (1 brand, 1%)

Demand

Clipper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Clipper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clipper feuerzeug494K/yr
  • clipper262K/yr
  • feuerzeug clipper35K/yr
  • clipper set26K/yr
  • clipper feuerzeug set33K/yr
  • clipper feuerzeuge17K/yr
  • clipper lighter7K/yr
  • feuerzeuge clipper8K/yr
  • clipper set feuerzeug6K/yr
  • cliper4K/yr

Reviews and returns

What reviews say buyers love and hate about Clipper

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“da muss ich sagen da die etwas teureren Produkte deutlich mehr Variation enthält”
A buyer, on “Preis-Leistungs-Verhältnis”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Clipper questions

Answered from the same tracked data.