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Clay Set

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -32.0% this quarter, so Clay Set is a Maybe.

Flapen Score
55
55 / 100
Top 20% of 4,240 Küche, Haushalt & Wohnen niches · +7 vs the category median of 48
Market size
€647K/yr1.1M searches / yr
90-day growth
-32.0%search demand this quarter
Competition
45%top-5 click share · 17 brands · 134 sellers

Flapen Score

Clay Set against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Clay Set is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clay Set market on Amazon at a glance

Shoppers on Amazon Germany searched for Clay Set 1.1M times last year and spent an estimated €647K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €647K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-32.0%
Conversion, latest week
3.9%
Market size, estimated
€647Ka year
Peak month
November2.4× the quietest month
Top search term
fimo404K searches a year

02 · Price

A sale here is worth €15.04.

Listings sell for €15.04 on average, from €2.55 to €43.11. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At €15.04 that is €23K to €30K a year per listing.

Average price
€15.04inside the $15 to $100 sweet spot
Price range
€2.55–€43.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
€23K–€30K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #92 within Modellierung. It carries 2,511 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
97%
Out of stock, average day
5.1%
Average rank
#92in Modellierung
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
2,511per listing
Listings tracked
34

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Clay Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

134

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

14%

  • Brand 162%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (11 brands, 14%)

Demand

Clay Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Clay Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fimo404K/yr
  • polymer clay160K/yr
  • fimo modelliermasse178K/yr
  • fimo set89K/yr
  • polymer clay set56K/yr
  • fimo knete42K/yr
  • clay set43K/yr
  • fimo soft33K/yr
  • modelliermasse ofenhärtend23K/yr
  • ofenhärtende modelliermasse7K/yr

Reviews and returns

What reviews say buyers love and hate about Clay Set

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Farbe”
13%of negative reviews mention “Feucht/Trocken”
0.5%of orders come back
“Hält leider die From beim trocknen nicht”
A buyer, on “Feucht/Trocken”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Clay Set questions

Answered from the same tracked data.