Clay Set
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -32.0% this quarter, so Clay Set is a Maybe.
- Flapen Score
- 55 / 100Top 20% of 4,240 Küche, Haushalt & Wohnen niches · +7 vs the category median of 4855
- Market size
- €647K/yr1.1M searches / yr
- 90-day growth
- -32.0%search demand this quarter
- Competition
- 45%top-5 click share · 17 brands · 134 sellers
Flapen Score
Clay Set against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Clay Set is stronger. Inside it, weaker.
Market
The Clay Set market on Amazon at a glance
Shoppers on Amazon Germany searched for Clay Set 1.1M times last year and spent an estimated €647K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €647K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -32.0%
- Conversion, latest week
- 3.9%
- Market size, estimated
- €647Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- fimo404K searches a year
02 · Price
A sale here is worth €15.04.
Listings sell for €15.04 on average, from €2.55 to €43.11. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At €15.04 that is €23K to €30K a year per listing.
- Average price
- €15.04inside the $15 to $100 sweet spot
- Price range
- €2.55–€43.11
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €23K–€30K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #92 within Modellierung. It carries 2,511 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 97%
- Out of stock, average day
- 5.1%
- Average rank
- #92in Modellierung
- Average rating
- 4.38 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,511per listing
- Listings tracked
- 34
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Clay Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
STAEDTLER ofenhärtende Modelliermasse FIMO soft in basic Farben weich und geschmeidig speziell für Einsteiger und Hobbykünstler 12 Halbblöcke á 25g in sortierten 8023 C12-1
- Price
- €7.83
- Rating
- 4.7/5
- Reviews
- 3,788
- Age
- 7y ago

STAEDTLER ofenhärtende Modelliermasse FIMO effect perfekt abgestimmte Farbkombinationen mit unterschiedlichen Effekten 24 Halbblöcke á 25g in sortierten Farben 8013 C24-1
- Price
- €14.24
- Rating
- 4.6/5
- Reviews
- 1,071
- Age
- 7y ago

STAEDTLER ofenhärtende Modelliermasse FIMO soft in Pastell Farben weich und geschmeidig speziell für Einsteiger und Hobbykünstler 12 Halbblöcke á 25g in sortierten Farben
- Price
- €9.05
- Rating
- 4.7/5
- Reviews
- 2,376
- Age
- 7y ago

STAEDTLER ofenhärtende Modelliermasse FIMO soft weiß Großblock 454g weich und geschmeidig speziell für Einsteiger und Hobbykünstler 8021-0
- Price
- €11.17
- Rating
- 4.6/5
- Reviews
- 12,603
- Age
- 7y ago

STAEDTLER ofenhärtende Modelliermasse FIMO soft brilliant colours weich und geschmeidig speziell für Einsteiger und Hobbykünstler 12 Halbblöcke á 25g in sortierten Farben 8023 C12-2
- Price
- €8.29
- Rating
- 4.7/5
- Reviews
- 1,138
- Age
- 7y ago
Trending
estimated 90-day click momentum
Jadesiegel Polymer Clay Bastelset mit 50 Farben | Inkl. 5 Modellierwerkzeuge & Zubehör zum Backen | Perfekt für Schmuck Dekoration Skulpturen & DIY-Kunst
- Price
- €18.27
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 7mo ago

Artecho 50 Farben Polymer Clay Set mit 5 Werkzeug & Zubehör
- Price
- €19.36
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 8mo ago

iFergoo Modelliermasse-Set 100 Farben Ofen-Modelliermasse-Set ungiftig lebendige Farben für Schmuckherstellung und Miniaturen DIY Handwerk für Anfänger Erwachsene und Kinder
- Price
- €16.36
- Rating
- 4.4/5
- Reviews
- 2,645
- Age
- 11mo ago

ARTFLY Polymer Clay Set 100 Farben Modelliermasse ofenhärtend mit 82 einzigartige Farben und zusätzliche Grundfarben mit Bildhauerwerkzeugen und Schmuckzubehör ideale für Kinderknete & Jugendliche
- Price
- €17.95
- Rating
- 3.8/5
- Reviews
- 155
- Age
- 1y ago

STAEDTLER ofenhärtende Modelliermasse FIMO effect perfekt abgestimmte Farbkombinationen mit unterschiedlichen Effekten 24 Halbblöcke á 25g in sortierten Farben 8013 C24-1
- Price
- €14.24
- Rating
- 4.6/5
- Reviews
- 1,071
- Age
- 7y ago
Newest
by launch date
Jadesiegel Polymer Clay Bastelset mit 50 Farben | Inkl. 5 Modellierwerkzeuge & Zubehör zum Backen | Perfekt für Schmuck Dekoration Skulpturen & DIY-Kunst
- Price
- €18.27
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 7mo ago

Artecho 50 Farben Polymer Clay Set mit 5 Werkzeug & Zubehör
- Price
- €19.36
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 8mo ago

iFergoo Modelliermasse-Set 100 Farben Ofen-Modelliermasse-Set ungiftig lebendige Farben für Schmuckherstellung und Miniaturen DIY Handwerk für Anfänger Erwachsene und Kinder
- Price
- €16.36
- Rating
- 4.4/5
- Reviews
- 2,645
- Age
- 11mo ago

Bridokit 54 Stück Knete Kit Polymer Clay Set Mit 19 Schnitzwerkzeuge und 2 Edelsteinsilikonform für Ohrringe Haarspange Modelliermasse ofenhärtend Modellierknete für Kinder Erwachsene
- Price
- €23.76
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 11mo ago

Polymer Clay Set 50 Farben Modelliermasse Ofenhärtend mit 5 Modellierwerkzeugen und Zubehör Knete Set für DIY Schmuckherstellung Kunstskulpturen & Heimdekoration.
- Price
- €18.13
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
134
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 86%
Open market
14%
- STAEDTLER62%
- ARTFLY7%
- Shuttle Art6%
- Artecho4%
- Bridokit4%
- iFergoo3%
- Open — no brand owns it (11 brands, 14%)
Demand
Clay Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Clay Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fimo404K/yr
- polymer clay160K/yr
- fimo modelliermasse178K/yr
- fimo set89K/yr
- polymer clay set56K/yr
- fimo knete42K/yr
- clay set43K/yr
- fimo soft33K/yr
- modelliermasse ofenhärtend23K/yr
- ofenhärtende modelliermasse7K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Set
We read the reviews and the return reasons for every product selling here.
“Hält leider die From beim trocknen nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









