Is Citadel Farben profitable to sell on Amazon Germany?

Flapen scores Citadel Farben 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €397K a year across 51 tracked products. 2 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -28.1% in the last 90 days.

How competitive is the Citadel Farben niche on Amazon Germany?

6 brands and 123 sellers compete in Citadel Farben on Amazon Germany. The top 5 Citadel Farben products take 33% of clicks, and the top 5 brands take 99%.

What do buyers complain about in Citadel Farben?

Citadel Farben buyers on Amazon Germany complain most about Qualität insgesamt, Haftung/Klebrigkeit, and Preis-Leistungs-Verhältnis. An estimated 0.4% of orders come back.

When does demand for Citadel Farben peak?

Search demand for Citadel Farben on Amazon Germany peaks in Jan–Oct–Dec, and the busiest month runs 5.2× the quietest.

What does it cost to enter the Citadel Farben niche?

Citadel Farben sells for €52.36 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €4.61 to €374.83. The average product has 2,263 reviews, the count a new listing must catch up to.

Citadel Farben

Fail

The top 5 brands take 99% of clicks, so Citadel Farben is a Fail.

Filters High Price

Flapen Score: 45
45 / 100Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size: €397K/yr401K searches / yr
90-day growth: -28.1%search demand this quarter
Competition: 33%top-5 click share · 6 brands · 123 sellers

Flapen Score

Citadel Farben against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Citadel Farben is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Citadel Farben market on Amazon at a glance

Shoppers on Amazon Germany searched for Citadel Farben 401K times last year and spent an estimated €397K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 401K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €397K a year.

Searches, last 12 months: 401K
Growth, 90 days vs prior 90: -28.1%
Conversion, latest week: 1.9%
Market size, estimated: €397Ka year
Peak month: December5.2× the quietest month
Top search term: army painter110K searches a year

02 · Price

A sale here is worth €52.36.

Listings sell for €52.36 on average, from €4.61 to €374.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €52.36 that is €5K to €13K a year per listing.

Average price: €52.36inside the $15 to $100 sweet spot
Price range: €4.61–€374.83
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: €5K–€13K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #251 within Malen. It carries 2,263 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 94%
Out of stock, average day: 0.0%
Average rank: #251in Malen
Average rating: 4.65 starsAmazon Germany average 4.37 stars
Average reviews: 2,263per listing
Listings tracked: 51

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 2Amazon's first-year sales bar
Average brand age: 48 months

Products

Top Citadel Farben products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

6 falling

Sellers

123

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

33%

Top 20: 71%

Open market

Brand 145%
Brand 244%
Brand 38%
Brand 41%
Brand 51%
Brand 61%
Open — no brand owns it (0%)

Demand

Citadel Farben search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Citadel Farben search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

army painter110K/yr -23.7%1.6% conv.
vallejo64K/yr -22.8%0.8% conv.
vallejo farben set48K/yr -34.7%1.2% conv.
citadel farben40K/yr -29.3%1.0% conv.
the army painter22K/yr -25.2%1.6% conv.
vallejo farben21K/yr -37.9%0.9% conv.
vallejo model color9K/yr -22.0%1.2% conv.
warhammer farben9K/yr -25.3%1.7% conv.
miniature painting8K/yr -2.4%0.6% conv.
miniaturen bemalen10K/yr -34.3%0.7% conv.

Reviews and returns

What reviews say buyers love and hate about Citadel Farben

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Farbe”

15%of negative reviews mention “Qualität insgesamt”

0.4%of orders come back

“Ok. Das Set ist in Ordnung die Pinsel haben natürlich nicht die beste Qualität zudem sind einige Farben auch sehr sehr flüssig sodass diese sich nicht allzu gut aufbringen lassen”

A buyer, on “Qualität insgesamt”15% of negative reviews mention the same topic

Every topic