citadel farben
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great€52.36avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Market size
Good€397K€397K/yr · 401K searches
Review moat
Okay2,262.71avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Price range
Bad€4.61–€374.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, citadel farben is a €397K/yr Amazon Germany market (401K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
citadel farben market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- €419K–€524K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #251
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
6 falling
Sellers
123
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
33%
Top 20: 71%
Open market
0%
- Vallejo45%
- The Army Painter44%
- Games Workshop8%
- Fuumuui1%
- CITADEL1%
- X ARTY HUB1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.1% search growth over the last 90 days.Peak months: Jan, Oct, Dec · busiest ÷ quietest = 5.2×
Top citadel farben search terms
- army painter110K/yr
- vallejo64K/yr
- vallejo farben set48K/yr
- citadel farben40K/yr
- the army painter22K/yr
- vallejo farben21K/yr
- vallejo model color9K/yr
- warhammer farben9K/yr
- miniature painting8K/yr
- miniaturen bemalen10K/yr
Top citadel farben products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vallejo Game Color Set de Pintura Acrílica - 16 Farben in 18 ml Flaschen mit Pipette - Starter-Set für Fantasy- und Wargaming-Figuren - Matt und Metallic - Ideal für Detailarbeiten.
Vallejo€32.724.6★1,512 rev
The Army Painter Warpaints Fanatic Starter Set 11 Farben: 7 Acrylfarben 2 Metallics 1 Waschung 1 Grundierung zum Auftragen mit dem Pinsel 1 kostenlose Miniaturfigur und Starterpinsel.
The Army Painter€24.274.7★978 rev
Vallejo Game Color Set 16 Acrylfarben in 18 ml Flaschen mit Tropfer Matt und Metallic Ideal für Fantasy-Figuren und Wargames Fortgeschrittenes Set.
Vallejo€32.804.6★882 rev
The Army Painter Warpaints Fanatic: Mega Set 50 x 18 ml Modellbau Farben inkl. Metall Wasch & Effekt farben 1 Paint Station & 1 Pinsel - Für Wargames Tabletop Miniaturen & Warhammer
The Army Painter€120.644.7★331 rev
The Army Painter Speedpaint Marker Starter Set 10 x 6 ml Speedpaint 2.0 Marker 9 Contrast-Farbstifte & 1 metallischer Acrylfarbstift inkl. 10 Ersatzspitzen für DnD & Warhammer
The Army Painter€39.424.6★302 rev
Newest
by launch date
The Army Painter Ultimatives Starter-Bundle inkl. Warpaints Fanatic & Speedpaint 2.0 Mega Set Wet Palette XL Battlefield Basing Masterclass Drybrushes schwarze Schürze 2 Pinsel Brush-on Primer
The Army Painter€374.8311 rev
The Army Painter Speedpaint Marker Starter Set 10 x 6 ml Speedpaint 2.0 Marker 9 Contrast-Farbstifte & 1 metallischer Acrylfarbstift inkl. 10 Ersatzspitzen für DnD & Warhammer
The Army Painter€39.42302 rev
The Army Painter GameMaster: Adventure Starter Role-playing Paint Set 15 x 18 ml Fanatic Modellbau Farben inkl. Grundierung 5 Tabletop Figuren & 1 Pinsel - Für Dnd & Warhammer
The Army Painter€37.74578 rev
Vallejo - Model Color Basis-Set im Koffer 80 x 18 ml - Modellbau-Farben
Vallejo€169.8849 rev
Vallejo - Farb-Set Wargame Spezial 16 x 18 ml - Modellbau-Farben
Vallejo€36.09103 rev
Trending
90-day click momentumVallejo - Model Color Basis-Set im Koffer 80 x 18 ml - Modellbau-Farben
Vallejo€169.884.2★
Vallejo 772180 Farbkoffer Game Color 80x18 ml
Vallejo€191.384.4★
The Army Painter Colour Primer Matt Black 400 ml Grundierung Spray Matt Schwarz - Acryllack Spray für Fantasy Modellbau Wargames Tabletop Figuren Warhammer & Dnd Miniatures
The Army Painter€11.844.6★
The Army Painter Warpaints Fanatic: Mega Set 50 x 18 ml Modellbau Farben inkl. Metall Wasch & Effekt farben 1 Paint Station & 1 Pinsel - Für Wargames Tabletop Miniaturen & Warhammer
The Army Painter€120.644.7★
The Army Painter Speedpaint Most Wanted Paint Set 2.0 24 x18ml Acryl Modellbau Farben inkl. 2 Metallics 1 Medium & 1 Pinsel - Modell Farben für Wargames Tabletop Figuren & Miniaturen
The Army Painter€69.094.7★
What buyers say about citadel farben
What buyers praise and complain about, mined from review topics.What buyers love
“Super Farben, super Figuren”
“Super Qualität”
“Das Army Painter Basing Set hat das für mich vereinfacht”
“Der Army Painter Colour Primer Matt Black”
“Beste Deckkraft”
“Top Value for Money”
“Geschenk”
“Gute bemalfarben”
“Wie beschrieben”
“passt”
What buyers complain about
“Ok. Das Set ist in Ordnung die Pinsel haben natürlich nicht die beste Qualität zudem sind einige Farben auch sehr sehr flüssig sodass diese sich nicht allzu gut aufbringen lassen”
“das hier luefert Klebstoff sowie ein ganzes Kit.”
“Schade ums Geld”
“Falsche Farbe”
“1 war umgeknickt”
“Diese fallen relativ klein aus”
“Hält null”
“Farbspray hilft nichts, wenn die Spraydose Müll ist”
“Farbe nicht bis zum Schaft.)”
“Dose defekt”
Top return reasons
Common questions
- Is citadel farben profitable to sell on Amazon Germany?
- The niche generates €397K/yr across 51 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the citadel farben niche?
- 6 brands and 123 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in citadel farben?
- Top complaints mined from reviews: Qualität insgesamt, Haftung/Klebrigkeit, Preis-Leistungs-Verhältnis. The return rate is 0.4%.
- When does demand for citadel farben peak?
- Demand peaks in Jan–Oct–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the citadel farben niche?
- Listings span €4.61–€374.83; the average listing price is €52.36 (sweet spot $15–$100). The average incumbent carries 2,263 reviews — the moat a new listing must climb.