Citadel Farben
FailThe top 5 brands take 99% of clicks, so Citadel Farben is a Fail.
- Flapen Score
- 45 / 100Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 4845
- Market size
- €397K/yr401K searches / yr
- 90-day growth
- -28.1%search demand this quarter
- Competition
- 33%top-5 click share · 6 brands · 123 sellers
Flapen Score
Citadel Farben against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Citadel Farben is stronger. Inside it, weaker.
Market
The Citadel Farben market on Amazon at a glance
Shoppers on Amazon Germany searched for Citadel Farben 401K times last year and spent an estimated €397K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 401K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €397K a year.
- Searches, last 12 months
- 401K
- Growth, 90 days vs prior 90
- -28.1%
- Conversion, latest week
- 1.9%
- Market size, estimated
- €397Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- army painter110K searches a year
02 · Price
A sale here is worth €52.36.
Listings sell for €52.36 on average, from €4.61 to €374.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €52.36 that is €5K to €13K a year per listing.
- Average price
- €52.36inside the $15 to $100 sweet spot
- Price range
- €4.61–€374.83
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €5K–€13K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #251 within Malen. It carries 2,263 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #251in Malen
- Average rating
- 4.65 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,263per listing
- Listings tracked
- 51
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Citadel Farben products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vallejo Game Color Set de Pintura Acrílica - 16 Farben in 18 ml Flaschen mit Pipette - Starter-Set für Fantasy- und Wargaming-Figuren - Matt und Metallic - Ideal für Detailarbeiten.
- Price
- €32.72
- Rating
- 4.6/5
- Reviews
- 1,512
- Age
- 19y ago

The Army Painter Warpaints Fanatic Starter Set 11 Farben: 7 Acrylfarben 2 Metallics 1 Waschung 1 Grundierung zum Auftragen mit dem Pinsel 1 kostenlose Miniaturfigur und Starterpinsel.
- Price
- €24.27
- Rating
- 4.7/5
- Reviews
- 978
- Age
- 2y ago

Vallejo Game Color Set 16 Acrylfarben in 18 ml Flaschen mit Tropfer Matt und Metallic Ideal für Fantasy-Figuren und Wargames Fortgeschrittenes Set.
- Price
- €32.80
- Rating
- 4.6/5
- Reviews
- 882
- Age
- 15y ago

The Army Painter Warpaints Fanatic: Mega Set 50 x 18 ml Modellbau Farben inkl. Metall Wasch & Effekt farben 1 Paint Station & 1 Pinsel - Für Wargames Tabletop Miniaturen & Warhammer
- Price
- €120.64
- Rating
- 4.7/5
- Reviews
- 331
- Age
- 2y ago

The Army Painter Speedpaint Marker Starter Set 10 x 6 ml Speedpaint 2.0 Marker 9 Contrast-Farbstifte & 1 metallischer Acrylfarbstift inkl. 10 Ersatzspitzen für DnD & Warhammer
- Price
- €39.42
- Rating
- 4.6/5
- Reviews
- 302
- Age
- 1y ago
Trending
estimated 90-day click momentum
Vallejo - Model Color Basis-Set im Koffer 80 x 18 ml - Modellbau-Farben
- Price
- €169.88
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 1y ago

Vallejo 772180 Farbkoffer Game Color 80x18 ml
- Price
- €191.38
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 2y ago

The Army Painter Colour Primer Matt Black 400 ml Grundierung Spray Matt Schwarz - Acryllack Spray für Fantasy Modellbau Wargames Tabletop Figuren Warhammer & Dnd Miniatures
- Price
- €11.84
- Rating
- 4.6/5
- Reviews
- 2,031
- Age
- 3y ago

The Army Painter Warpaints Fanatic: Mega Set 50 x 18 ml Modellbau Farben inkl. Metall Wasch & Effekt farben 1 Paint Station & 1 Pinsel - Für Wargames Tabletop Miniaturen & Warhammer
- Price
- €120.64
- Rating
- 4.7/5
- Reviews
- 331
- Age
- 2y ago

The Army Painter Speedpaint Most Wanted Paint Set 2.0 24 x18ml Acryl Modellbau Farben inkl. 2 Metallics 1 Medium & 1 Pinsel - Modell Farben für Wargames Tabletop Figuren & Miniaturen
- Price
- €69.09
- Rating
- 4.7/5
- Reviews
- 559
- Age
- 3y ago
Newest
by launch date
The Army Painter Ultimatives Starter-Bundle inkl. Warpaints Fanatic & Speedpaint 2.0 Mega Set Wet Palette XL Battlefield Basing Masterclass Drybrushes schwarze Schürze 2 Pinsel Brush-on Primer
- Price
- €374.83
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 12mo ago

The Army Painter Speedpaint Marker Starter Set 10 x 6 ml Speedpaint 2.0 Marker 9 Contrast-Farbstifte & 1 metallischer Acrylfarbstift inkl. 10 Ersatzspitzen für DnD & Warhammer
- Price
- €39.42
- Rating
- 4.6/5
- Reviews
- 302
- Age
- 1y ago

The Army Painter GameMaster: Adventure Starter Role-playing Paint Set 15 x 18 ml Fanatic Modellbau Farben inkl. Grundierung 5 Tabletop Figuren & 1 Pinsel - Für Dnd & Warhammer
- Price
- €37.74
- Rating
- 4.8/5
- Reviews
- 578
- Age
- 1y ago

Vallejo - Model Color Basis-Set im Koffer 80 x 18 ml - Modellbau-Farben
- Price
- €169.88
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 1y ago

Vallejo - Farb-Set Wargame Spezial 16 x 18 ml - Modellbau-Farben
- Price
- €36.09
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
6 falling
Sellers
123
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 71%
Open market
0%
- Vallejo45%
- The Army Painter44%
- Games Workshop8%
- Fuumuui1%
- CITADEL1%
- X ARTY HUB1%
- Open — no brand owns it (0%)
Demand
Citadel Farben search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Citadel Farben search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- army painter110K/yr
- vallejo64K/yr
- vallejo farben set48K/yr
- citadel farben40K/yr
- the army painter22K/yr
- vallejo farben21K/yr
- vallejo model color9K/yr
- warhammer farben9K/yr
- miniature painting8K/yr
- miniaturen bemalen10K/yr
Reviews and returns
What reviews say buyers love and hate about Citadel Farben
We read the reviews and the return reasons for every product selling here.
“Ok. Das Set ist in Ordnung die Pinsel haben natürlich nicht die beste Qualität zudem sind einige Farben auch sehr sehr flüssig sodass diese sich nicht allzu gut aufbringen lassen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Citadel Farben questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









