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Cezve

Maybe

The top 5 brands take only 40% of clicks. But shoppers spend an estimated $54K a year here, so Cezve is a Maybe.

Flapen Score
54
54 / 100
Top 23% of 4,240 Küche, Haushalt & Wohnen niches · +6 vs the category median of 48
Market size
€54K/yr179K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
35%top-5 click share · 37 brands · 132 sellers

Flapen Score

Cezve against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Cezve is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cezve market on Amazon at a glance

Shoppers on Amazon Germany searched for Cezve 179K times last year and spent an estimated €54K. The top 5 brands take 40% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €54K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
1.5%
Market size, estimated
€54Ka year
Peak month
October1.5× the quietest month
Top search term
cezve33K searches a year

02 · Price

A sale here is worth €20.32.

Listings sell for €20.32 on average, from €8.28 to €45.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €20.32 that is €0 to €2K a year per listing.

Average price
€20.32inside the $15 to $100 sweet spot
Price range
€8.28–€45.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #105 within Geschirr & Serviergeschirr. It carries 1,091 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
80%
Out of stock, average day
14.7%
Average rank
#105in Geschirr & Serviergeschirr
Average rating
4.00 starsAmazon Germany average 4.37 stars
Average reviews
1,091per listing
Listings tracked
51

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Cezve products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

37 rising

Sellers

132

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

35%

Top 20: 72%

Open market

54%

  • Brand 111%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Cezve search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cezve search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cezve33K/yr
  • türkische kaffeekanne29K/yr
  • turkish coffee pot22K/yr
  • cezve induktion18K/yr
  • türkischer kaffeekocher19K/yr
  • türkische kaffeekanne induktion9K/yr
  • ibrik7K/yr
  • dzezva5K/yr
  • briki5K/yr
  • türkischer kaffeekanne6K/yr

Reviews and returns

What reviews say buyers love and hate about Cezve

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Qualität insgesamt”
3.0%of orders come back
“Die Qualität wirkt billig”
A buyer, on “Qualität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cezve questions

Answered from the same tracked data.