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Candy Girl Kostüm Damen

Fail

Demand is soft, at -97.5% this quarter, so Candy Girl Kostüm Damen is a Fail.

Flapen Score
36
36 / 100
Ranks 3,685 of 4,240 Küche, Haushalt & Wohnen niches · −12 vs the category median of 48
Market size
€19K/yr175K searches / yr
90-day growth
-97.5%search demand this quarter
Competition
54%top-5 click share · 16 brands · 20 sellers

Flapen Score

Candy Girl Kostüm Damen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Candy Girl Kostüm Damen is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candy Girl Kostüm Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Candy Girl Kostüm Damen 175K times last year and spent an estimated €19K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -97.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €19K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-97.5%
Conversion, latest week
0.9%
Market size, estimated
€19Ka year
Peak month
February98.7× the quietest month
Top search term
candy kostüm25K searches a year

02 · Price

A sale here is worth €12.54.

Listings sell for €12.54 on average, from €5.57 to €23.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €12.54 that is €0 to €1K a year per listing.

Average price
€12.54under the $15 to $100 sweet spot
Price range
€5.57–€23.46
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
8.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #1,994 within Bastel- & Malmaterialien. It carries 19 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
14.8%
Average rank
#1,994in Bastel- & Malmaterialien
Average rating
4.16 starsAmazon Germany average 4.37 stars
Average reviews
19per listing
Listings tracked
20

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Candy Girl Kostüm Damen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

€0€774€2K€2K€3K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

20

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 100%

Open market

28%

  • New front18%
  • Beipegin15%
  • MINGJAY13%
  • RAOPNHS13%
  • ZXTGBQ7%
  • KooingTech6%

Demand

Candy Girl Kostüm Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 98.7×

Search terms

Top Candy Girl Kostüm Damen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • candy kostüm25K/yr
  • lollipop kostüm8K/yr
  • candy kostüm damen47K/yr
  • candy girl kostüm damen21K/yr
  • süßigkeiten kostüm7K/yr
  • candy girl7K/yr
  • candy haarreif7K/yr
  • bonbon kostüm6K/yr
  • candy girl accessories8K/yr
  • kostüm süßigkeiten5K/yr

Reviews and returns

What reviews say buyers love and hate about Candy Girl Kostüm Damen

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
60%of negative reviews mention “Gesamtgröße”
8.5%of orders come back
“Nur mini klein”
A buyer, on “Gesamtgröße”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Candy Girl Kostüm Damen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data