Is buttermesser profitable to sell on Amazon Germany?

The niche generates €47K/yr across 36 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (44/100).

How competitive is the buttermesser niche?

25 brands and 69 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in buttermesser?

Top complaints mined from reviews: Gesamtgröße, Rost/Korrodieren, Qualität insgesamt. The return rate is 1.6%.

When does demand for buttermesser peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the buttermesser niche?

Listings span €4.47–€13.19; the average listing price is €7.58 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.

buttermesser

Skip it

Prices mostly outside the sweet spot ($4.47–$13.19) — this niche doesn't clear our bar today.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Good535.97

avg incumbent reviews — the moat a new listing must climb

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Avg price

Bad€7.58

avg listing price — sweet spot $15–$100

Growth

Bad-21.9%

90-day search growth — must beat 0% to launch

Market size

Bad€47K

€47K/yr · 197K searches

Price range

Bad€4.47–€13.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, buttermesser is a €47K/yr Amazon Germany market (197K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

buttermesser market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: €61K–€76K; units × avg price
Conversion rate: 3.2%
Avg BSR: #39
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 13.0%
Avg brand age: 52 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

42%

Top 20: 87%

Open market

28%

HOMQUEN26%
Westmark16%
Nakutita11%
Villeroy & Boch8%
WMF7%
Grunwerg4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top buttermesser search terms

buttermesser110K/yr -21.1%2.7% conv.
buttermesser klein30K/yr -23.3%4.5% conv.
buttermesser wmf11K/yr -25.1%3.5% conv.
butter messer9K/yr -21.8%2.6% conv.
streichmesser9K/yr -11.7%2.1% conv.
butter knife7K/yr -23.8%1.9% conv.
schmiermesser7K/yr -24.9%3.1% conv.
kleine messer für dips5K/yr -16.7%3.5% conv.
buttermesser edelstahl4K/yr -38.8%2.3% conv.
wmf buttermesser4K/yr -27.7%3.0% conv.

All search terms

Top buttermesser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HOMQUEN Edelstahl Buttermesser Butter Applikator Buttermesser Butter Applikator Messer kann für Küche-Restaurant-Party Küche-Gadgets Set von 6

HOMQUEN€8.664.4★350 rev

Homquen Edelstahl Buttermesser Butter Applikator Buttermesser Butter Applikator Messer kann für Küche-Restaurant-Party Küche-Gadgets Set von 4

HOMQUEN€7.114.4★396 rev

Villeroy & Boch - Piemont Buttermesser Platin Spülmaschinenfest Rostfrei Besteck Silber Messer Essbesteck Edelstahl

Villeroy & Boch€12.014.5★437 rev

4 Stück Buttermesser Edelstahl Buttermesser Klein Käsemesser Dessertmesser Set Marmelade Messer Tafelmesser käsemesser-Set Küchenwerkzeug Besteck für Butter Käse und Gebäckherstellung 13 3x2 2cm

Nakutita€7.754.4★141 rev

Westmark Buttermesser- & Dekoriermesser 2 Stk. Messer mit Wellenschliff & Schlitz-Struktur für Butterlocken Garnieren Schneiden Silber 15 cm

Westmark€8.024.3★663 rev

Newest

by launch date

HOMQUEN Edelstahl-Buttermesser Butterstreichmesser Buttermesser Butterstreichmesser für Küche Restaurant und Party Küchenhelfer 12er-Set

HOMQUEN€11.6981 rev

3mo ago

Berglander Tafelmesser Set aus 4 Stück Buttermesser aus Edelstahl 23 3 cm Tischessmesser Essmesser für den täglichen Gebrauch Restaurant Hotel Partys robust und spülmaschinenfest

Berglander€5.1176 rev

3mo ago

6 Stück Edelstahl Buttermesser Butter Applikator Buttermesser Käsemesser Dessertmesser Set Marmelade Messer Tafelmesser käsemesser-Set Küchenwerkzeug Besteck für Butter Käse und Gebäckherstellung

Nakutita€7.638 rev

5mo ago

WQNNQW Zweiteiliges Set Buttermesser Edelstahl Gezahnte Und Perforierte Klinge Ideal Zum Ausrollen Von Butter Dekorieren Und Schneiden Silberfarben 15 Cm

WQNNQW€4.925 rev

6mo ago

LAIYORA 2 Pcs Butter Knife Spreader 3-in-1 Multifunktions Buttermesser aus Edelstahl mit Gezahnter Klinge und Schlitzen zum Streichen und Schneiden von Käse und Marmelade

LAIYORA€6.662 rev

6mo ago

What buyers say about buttermesser

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt35%

“Sehr gutes Produkt”

Preis-Leistungs-Verhältnis12%

“Preis ok”

Griff9%

“liegen ausgewogen in der Hand.”

Gesamtgröße7%

“auch für größere Hände passend”

beworben Vs Tatsächliches Produkt5%

“Erwartungen übererfüllt”

Design insgesamt5%

“das schlichte, elegante Design.”

Stärke4%

“einen robusten Eindruck vermittelt.”

Geschenk Zweck4%

“War somit ein gelungenes Weihnachtsgeschenk”

Form/Stil4%

“Formschön”

Benutzerfreundlichkeit3%

“Praktisch”

What buyers complain about

Gesamtgröße31%

“Diese beiden Messer sind sehr klein”

Rost/Korrodieren16%

“Leider schnell verrostet”

Qualität insgesamt14%

“Qualität und Verpackung durchschnittlich”

Geruch6%

“Ein stink normaler Reinigungsschwam schafft das schon”

Preis-Leistungs-Verhältnis4%

“leider zu teuer für mehrere”

Magnetische Stärke/Adsorption4%

“Der Magnet wollte sich nicht von der Klinge trennen”

Haltbarkeit4%

“Klinge ist nach weniger als 2 Monaten abgebrochen”

Benutzerfreundlichkeit4%

“Sehr unhandlich und viel zu klein”

Materialqualität4%

“Vom Material gefallen sie mir nicht”

Dicke4%

“Griff etwas dick”

Top return reasons

Gesamtgröße51%

Qualität insgesamt18%

Funktionalität insgesamt3%

Kratzfestigkeit3%

beworben Vs Tatsächliches Produkt3%

Komfort insgesamt3%

Rost/Korrodieren3%

Design insgesamt3%

Gewicht schwer2%

Form/Stil2%

Common questions

Is buttermesser profitable to sell on Amazon Germany?: The niche generates €47K/yr across 36 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (44/100).
How competitive is the buttermesser niche?: 25 brands and 69 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in buttermesser?: Top complaints mined from reviews: Gesamtgröße, Rost/Korrodieren, Qualität insgesamt. The return rate is 1.6%.
When does demand for buttermesser peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the buttermesser niche?: Listings span €4.47–€13.19; the average listing price is €7.58 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.