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Buttermesser

prices mostly outside the sweet spot ($4.47–$13.19) — Buttermesser doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48

Market size 12Growth 14Conversion 40Competition 71Returns 82Price range 0Avg price 21Brand share 63Review moat 74Quality gap 62
This niche Category average · 4,240 niches

Is Buttermesser profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Buttermesser is a €47K/yr Amazon Germany market (197K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Buttermesser: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.9% over the last 90 days and 3.2% of searches end in a purchase.

€47K

revenue / yr

Units sold / yr10K
Search volume / yr-21.9%197K
Conversion rate3.2%
Avg price€7.58

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers25 · 69
Top-5 product click share42%
Open market33%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement81%
New entrants (1y)13· 0 succeeded
Avg rating4.4★
Avg reviews536

Top Buttermesser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€3K€4K€6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

69

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

42%

Top 20: 87%

Open market

28%

  • HOMQUEN26%
  • Westmark16%
  • Nakutita11%
  • Villeroy & Boch8%
  • WMF7%
  • Grunwerg4%

Buttermesser demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume197KCVR3.2%Products36Brands25Top 5 Brands67%OOS Rate13.0%Rating4.4★Reviews536Avg BSR#39
6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top Buttermesser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • buttermesser110K/yr
  • buttermesser klein30K/yr
  • buttermesser wmf11K/yr
  • butter messer9K/yr
  • streichmesser9K/yr
  • butter knife7K/yr
  • schmiermesser7K/yr
  • kleine messer für dips5K/yr
  • buttermesser edelstahl4K/yr
  • wmf buttermesser4K/yr

What reviews say buyers love and hate about Buttermesser

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Qualität insgesamt35%

Sehr gutes Produkt

Preis-Leistungs-Verhältnis12%

Preis ok

Griff9%

liegen ausgewogen in der Hand.

Gesamtgröße7%

auch für größere Hände passend

beworben Vs Tatsächliches Produkt5%

Erwartungen übererfüllt

What buyers complain about

90% of reviews
Gesamtgröße31%

Diese beiden Messer sind sehr klein

Rost/Korrodieren16%

Leider schnell verrostet

Qualität insgesamt14%

Qualität und Verpackung durchschnittlich

Geruch6%

Ein stink normaler Reinigungsschwam schafft das schon

Preis-Leistungs-Verhältnis4%

leider zu teuer für mehrere

Buttermesser return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
51%
2Qualität insgesamt
18%
3Funktionalität insgesamt
3%
4Kratzfestigkeit
3%
5beworben Vs Tatsächliches Produkt
3%

Common Buttermesser questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Buttermesser 44/100 on Amazon Germany — Skip it. The niche generates €47K/yr across 36 tracked products. 0 of 13 products launched in the last 360 days are still selling. Search demand moved -21.9% over the last 90 days.
Search demand for Buttermesser on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.0× the quietest.