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Butterform

brand-locked demand (top 5 brands take 96% of clicks) — Butterform doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 3,620 of 4,240 Küche, Haushalt & Wohnen niches · −11 vs the category median of 48

Market size 10Growth 19Conversion 14Competition 22Returns 70Price range 77Avg price 95Brand share 9Review moat 49Quality gap 89
This niche Category average · 4,240 niches

Is Butterform profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Butterform is a €40K/yr Amazon Germany market (105K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 37/100.

Butterform: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.8% over the last 90 days and 1.1% of searches end in a purchase.

€40K

revenue / yr

Units sold / yr2K
Search volume / yr-11.8%105K
Conversion rate1.1%
Avg price€33.77

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers6 · 44
Top-5 product click share73%
Open market4%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement79%
New entrants (1y)2· 1 succeeded
Avg rating4.1★
Avg reviews1,576

Top Butterform products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

€0€4K€8K€12K€16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

44

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Kilner55%
  • Bulla27%
  • aqua lotus5%
  • Qcwwy5%
  • La Bonne Graine4%
  • Hofmeister Holzwaren4%
  • Open — no brand owns it (0%)

Butterform demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume105KCVR1.1%Products14Brands6Top 5 Brands96%OOS Rate9.2%Rating4.1★Reviews1,576Avg BSR#2,683
7K5KBlack Friday '24Holiday '24Spike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Top Butterform search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kilner24K/yr
  • butterfass zum butter machen13K/yr
  • buttermaschine14K/yr
  • butter maker12K/yr
  • kilner glas9K/yr
  • butter selber machen13K/yr
  • butter churner4K/yr
  • butter selber machen set5K/yr
  • butterglas4K/yr
  • butterschleuder4K/yr

What reviews say buyers love and hate about Butterform

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt29%

Top Produkt

beworben Vs Tatsächliches Produkt11%

Hält was es verspricht

Stärke11%

Solide

Benutzerfreundlichkeit11%

Durch und durch praktisch und super in der Handhabung

Einfache Reinigung5%

Reinigung geht easy

What buyers complain about

68% of reviews
Rost/Korrodieren16%

Alle Deckel sind nach wenigen Monaten Nutzung verrostet

Qualität insgesamt15%

Qualität ist inferior

Gesamtgröße8%

Die Öffnung der Gläser ist viel zu klein

Haltbarkeit8%

Defekt bei der ersten Benutzung

Funktionalität insgesamt6%

Keine Funktion

Butterform return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
28%
2Funktionalität insgesamt
23%
3Defekt Material/Teile
9%
4Qualität insgesamt
8%
5Haltbarkeit
5%

Common Butterform questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Butterform 37/100 on Amazon Germany — Skip it. The niche generates €40K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -11.8% over the last 90 days.
Search demand for Butterform on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 2.3× the quietest.