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Butterform

Fail

The top 5 brands take 96% of clicks, so Butterform is a Fail.

Flapen Score
37
37 / 100
Ranks 3,620 of 4,240 Küche, Haushalt & Wohnen niches · −11 vs the category median of 48
Market size
€40K/yr105K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
73%top-5 click share · 6 brands · 44 sellers

Flapen Score

Butterform against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Butterform is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterform market on Amazon at a glance

Shoppers on Amazon Germany searched for Butterform 105K times last year and spent an estimated €40K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €40K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
1.1%
Market size, estimated
€40Ka year
Peak month
December2.3× the quietest month
Top search term
kilner24K searches a year

02 · Price

A sale here is worth €33.77.

Listings sell for €33.77 on average, from €4.98 to €114.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €33.77 that is €3K to €8K a year per listing.

Average price
€33.77inside the $15 to $100 sweet spot
Price range
€4.98–€114.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€3K–€8K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #2,683 within Konservieren. It carries 1,576 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
9.2%
Average rank
#2,683in Konservieren
Average rating
4.09 starsAmazon Germany average 4.37 stars
Average reviews
1,576per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Butterform products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

44

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 227%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (0%)

Demand

Butterform search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Holiday '24Spike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Butterform search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kilner24K/yr
  • butterfass zum butter machen13K/yr
  • buttermaschine14K/yr
  • butter maker12K/yr
  • kilner glas9K/yr
  • butter selber machen13K/yr
  • butter churner4K/yr
  • butter selber machen set5K/yr
  • butterglas4K/yr
  • butterschleuder4K/yr

Reviews and returns

What reviews say buyers love and hate about Butterform

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Rost/Korrodieren”
2.2%of orders come back
“Alle Deckel sind nach wenigen Monaten Nutzung verrostet”
A buyer, on “Rost/Korrodieren”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Butterform questions

Answered from the same tracked data.