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Butterdose

Butterdose shows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 8% of 4,240 Küche, Haushalt & Wohnen niches · +12 vs the category median of 48

Market size 77Growth 11Conversion 40Competition 80Returns 77Price range 52Avg price 60Brand share 95Review moat 63Quality gap 47
This niche Category average · 4,240 niches

Is Butterdose profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Butterdose is a €944K/yr Amazon Germany market (2.2M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 60/100.

Butterdose: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -28.0% over the last 90 days and 3.2% of searches end in a purchase.

€944K

revenue / yr

Units sold / yr80K
Search volume / yr-28.0%2.2M
Conversion rate3.2%
Avg price€13.21

Who owns the niche?

The top 5 brands hold 40% of demand, so 60% of the market is open.

60%

open market share

Brands · sellers34 · 150
Top-5 product click share35%
Open market60%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement77%
New entrants (1y)9· 3 succeeded
Avg rating4.5★
Avg reviews981

Top Butterdose products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€28K€57K€85K€113K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

150

Top-5 brand share

40%

Top 20: 85%

Top-5 click share

35%

Top 20: 75%

Open market

55%

  • Mepal14%
  • KIVY12%
  • APS5%
  • Tupperware5%
  • Steinzeit5%
  • Pisol5%

Butterdose demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.2MCVR3.2%Products44Brands34Top 5 Brands40%OOS Rate5.0%Rating4.5★Reviews981Avg BSR#54
60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Top Butterdose search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • butterdose1.2M/yr
  • butterdose keramik515K/yr
  • butterdose kunststoff82K/yr
  • butterdose porzellan76K/yr
  • butterdose tupperware46K/yr
  • butterdosen52K/yr
  • keramik butterdose23K/yr
  • butter dish19K/yr
  • tupperware butterdose23K/yr
  • butterdose klein18K/yr

What reviews say buyers love and hate about Butterdose

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Qualität insgesamt29%

Super Produkt

beworben Vs Tatsächliches Produkt9%

Sieht genauso wie auf den Fotos aus

Gesamtgröße8%

Passt

Design insgesamt7%

Super Design

Preis-Leistungs-Verhältnis7%

Preis-Leistung super

What buyers complain about

63% of reviews
Gesamtgröße22%

Dose zu klein

Griff7%

Rutscht aus der Hand

Haltbarkeit7%

Haltbarkeit ungenügend

Qualität insgesamt6%

Miserable Qualität, Schriftzug löst sich auf

Gewicht schwer4%

Etwas schwer

Butterdose return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
58%
2Defekt Material/Teile
6%
3Materialqualität
5%
4Qualität insgesamt
5%
5Gewicht schwer
4%

Common Butterdose questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Butterdose 60/100 on Amazon Germany — Worth a look. The niche generates €944K/yr across 44 tracked products. 3 of 9 products launched in the last 360 days are still selling. Search demand moved -28.0% over the last 90 days.
Search demand for Butterdose on Amazon Germany peaks in Jan–Dec, where the busiest month runs 1.8× the quietest.