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Butterdose

Maybe

The top 5 brands take only 40% of clicks. But demand is soft, at -28.0% this quarter, so Butterdose is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 4,240 Küche, Haushalt & Wohnen niches · +12 vs the category median of 48
Market size
€944K/yr2.2M searches / yr
90-day growth
-28.0%search demand this quarter
Competition
35%top-5 click share · 34 brands · 150 sellers

Flapen Score

Butterdose against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Butterdose is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterdose market on Amazon at a glance

Shoppers on Amazon Germany searched for Butterdose 2.2M times last year and spent an estimated €944K. The top 5 brands take 40% of clicks. Demand peaks in Jan–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €944K a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
3.2%
Market size, estimated
€944Ka year
Peak month
December1.8× the quietest month
Top search term
butterdose1.2M searches a year

02 · Price

A sale here is worth €13.21.

Listings sell for €13.21 on average, from €4.05 to €26.85. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At €13.21 that is €10K to €13K a year per listing.

Average price
€13.21under the $15 to $100 sweet spot
Price range
€4.05–€26.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
€10K–€13K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #54 within Geschirr & Serviergeschirr. It carries 981 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#54in Geschirr & Serviergeschirr
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
981per listing
Listings tracked
44

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Butterdose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

150

Top-5 brand share

40%

Top 20: 85%

Top-5 click share

35%

Top 20: 75%

Open market

55%

  • Brand 114%
  • Brand 212%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Butterdose search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Butterdose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butterdose1.2M/yr
  • butterdose keramik515K/yr
  • butterdose kunststoff82K/yr
  • butterdose porzellan76K/yr
  • butterdose tupperware46K/yr
  • butterdosen52K/yr
  • keramik butterdose23K/yr
  • butter dish19K/yr
  • tupperware butterdose23K/yr
  • butterdose klein18K/yr

Reviews and returns

What reviews say buyers love and hate about Butterdose

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Gesamtgröße”
1.9%of orders come back
“Dose zu klein”
A buyer, on “Gesamtgröße”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Butterdose questions

Answered from the same tracked data.