Is bullet journal zubehör profitable to sell on Amazon Germany?

The niche generates €126K/yr across 75 tracked products. 6 of 24 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the bullet journal zubehör niche?

51 brands and 70 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in bullet journal zubehör?

Top complaints mined from reviews: Haftung/Klebrigkeit, Gesamtgröße, Qualität insgesamt. The return rate is 0.5%.

When does demand for bullet journal zubehör peak?

Demand peaks in Jan–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the bullet journal zubehör niche?

Listings span €3.19–€19.69; the average listing price is €7.94 (sweet spot $15–$100). The average incumbent carries 643 reviews — the moat a new listing must climb.

bullet journal zubehör

Worth a look

Shows low returns (0.5%), but soft demand (-28.3% this quarter) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great41%

top-5 brand share — no brand owns this niche

Competition

Great24%

top-5 click share — an open shelf

Review moat

Good642.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€126K

€126K/yr · 1.1M searches

Price range

Okay€3.19–€19.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad€7.94

avg listing price — sweet spot $15–$100

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-28.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, bullet journal zubehör is a €126K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

bullet journal zubehör market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: €159K–€199K; units × avg price
Conversion rate: 1.5%
Avg BSR: #159
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 4.7%
Avg brand age: 25 months
Avg seller age: 190 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

51 falling

Sellers

Top-5 brand share

41%

Top 20: 79%

Top-5 click share

24%

Top 20: 61%

Open market

55%

QUIIEOSKIA13%
Ptyism12%
bomichi6%
Veszoen5%
AOMZKOL5%
Eokeey4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.3% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top bullet journal zubehör search terms

journaling zubehör254K/yr -30.9%1.3% conv.
scrapbook papier117K/yr -19.1%0.6% conv.
scrapbook stickers103K/yr -10.7%1.4% conv.
bullet journal zubehör134K/yr -37.2%1.1% conv.
journal zubehör49K/yr -24.8%1.0% conv.
sticker journaling59K/yr -66.7%1.3% conv.
junk journal45K/yr -19.5%0.2% conv.
journal sticker54K/yr -42.9%1.2% conv.
sticker scrapbook31K/yr +19.2%1.9% conv.
scrapbook sticker31K/yr -0.3%1.8% conv.

All search terms

Top bullet journal zubehör products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vintage Scrapbooking Aufkleber Set Scrapbooking Sticker Dekorative Journal Fotoalbum Aufkleber Stickers Zubehör Selbstklebend für DIY Notizbuch Fotobuch Tagebuch Journaling

QUIIEOSKIA€5.454.5★761 rev

Ptyism 556 Stück/48 Blatt Aufkleber für Scrapbooking Scrapbooking-Aufkleber Bullet Journal Aufkleber für Journaling für Scrapbooking Bullet Journal Zubehör Journaling-Zubehör usw

Ptyism€7.364.7★563 rev

Eokeey 360 Blätter Scrapbook Zubehör Vintage Scrapbook Papier Scrapbooking Zubehör mit viele Muster Dekorative Bullet Journal Zubehör für Fotoalbum Kalender Notizbuch Tagebuch DIY Dekoration

Eokeey€5.814.2★241 rev

170 Stück Vintage Aufkleber Wasserdichte Scrapbooking Sticker Set für Tagebuch Botanische Deko mit Schmetterlingen & Pflanzen Journaling Sticker für Erwachsene & Jugendliche

AOMZKOL€7.494.3★83 rev

LAOYE Scrapbooking Sticker Set 450 Stück Washi Aufkleber Scrapbook Zubehör Scrapbook Stickers Aesthetic Bullet Journal Sticker Vintage Book Journal Zubehör Fotoalbum Tagebuch DIY Kunst Handwerk-9 Set

LAOYE€9.724.5★70 rev

Newest

by launch date

100 STÜCK Vintage Ästhetische Sticker Set für Scrapbooking Journaling - Niedliche Coquette Aufkleber aus wasserfestem PVC für Erwachsene - Einzigartige Food & Girly Designs für Handy Laptop Tasse

Memestick€6.8558 rev

6mo ago

170 Stück Vintage Aufkleber Wasserdichte Scrapbooking Sticker Set für Tagebuch Botanische Deko mit Schmetterlingen & Pflanzen Journaling Sticker für Erwachsene & Jugendliche

AOMZKOL€7.4983 rev

8mo ago

180 Blatt Scrapbook Papier Quilax 13 x 8cm Scrapbook Zubehör 3 Themenpakete Journaling Zubehör Bastelpapier Handwerk DIY Origami für Journal Fotoalbum Kalender Notizbuch DIY Deko

Quilax€9.147 rev

8mo ago

Ransom Buchstaben Aufkleber Set 1500+ Vinyl Buchstaben Zahlen & Symbole | Wasserfest Vorgestanzt | Scrapbook Journaling Junk Journal & Klassenzimmer Zubehör

bomichi€9.0612 rev

9mo ago

bomichi 32 Rollen Vintage Washi Tape Set - Retro Dekor Klebeband mit Altzeitung Briefmarken & Blumen Motiven für Scrapbooking Bullet Journal Junk Journal DIY Tagebuch & Geschenk Dekoration

bomichi€10.8850 rev

12mo ago

What buyers say about bullet journal zubehör

What buyers praise and complain about, mined from review topics.

What buyers love

Haftung/Klebrigkeit29%

“Super Sticker”

Qualität insgesamt14%

“Super Produkt”

Farbe10%

“Farben sind schön”

Benutzerfreundlichkeit7%

“Handhabung super”

Preis-Leistungs-Verhältnis5%

“Alles bestens für den Preis”

beworben Vs Tatsächliches Produkt4%

“Alle Seiten sind wie auf den Produktbildern abgebildet”

Design insgesamt3%

“Sehr schönes Design”

Papierqualität3%

“Man hat genügend Auswahl um schöne Scrapbook Seiten zu erstellen”

Schreiberfahrung3%

“Super zum Bullet Journaling und Karten gestalten”

Haltbarkeit2%

“halten gut”

What buyers complain about

Haftung/Klebrigkeit24%

“Hält nicht wirklich”

Gesamtgröße10%

“Länge stimmt NICHT”

Qualität insgesamt9%

“Qualität schlecht 2 Teile gleich defekt”

Benutzerfreundlichkeit7%

“Unbrauchbar”

Haltbarkeit6%

“Teilweise defekt”

Schreiberfahrung4%

“Schreiben sehr schmal”

Preis-Leistungs-Verhältnis3%

“vor allem sehr überteuert”

beworben Vs Tatsächliches Produkt3%

“Hält nicht, was es verspricht”

Dicke2%

“Dünnes Plastik”

Farbe2%

“Das Orange passt zudem nicht zum Rest”

Top return reasons

Gesamtgröße32%

Haftung/Klebrigkeit23%

Funktionalität insgesamt8%

Qualität insgesamt7%

beworben Vs Tatsächliches Produkt6%

Farbe4%

Defekt Material/Teile3%

Druckqualität2%

Kompatibilität – insgesamt2%

Dünn1%

Common questions

Is bullet journal zubehör profitable to sell on Amazon Germany?: The niche generates €126K/yr across 75 tracked products. 6 of 24 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the bullet journal zubehör niche?: 51 brands and 70 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in bullet journal zubehör?: Top complaints mined from reviews: Haftung/Klebrigkeit, Gesamtgröße, Qualität insgesamt. The return rate is 0.5%.
When does demand for bullet journal zubehör peak?: Demand peaks in Jan–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the bullet journal zubehör niche?: Listings span €3.19–€19.69; the average listing price is €7.94 (sweet spot $15–$100). The average incumbent carries 643 reviews — the moat a new listing must climb.