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bürostuhl rollen 10mm

Skip it

Soft demand (-39.7% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 5Conversion 96Competition 53Returns 23Price range 61Avg price 77Brand share 59Review moat 38Quality gap 27

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great€15.79

avg listing price — sweet spot $15–$100

Price range

Good€7.20–€27.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,705.23

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad5.7%

return rate — above 5% kills the launch gate

Market size

Bad€42K

€42K/yr · 20K searches

Growth

Bad-39.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, bürostuhl rollen 10mm is a €42K/yr Amazon Germany market (20K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

bürostuhl rollen 10mm market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
€32K–€39K
units × avg price
Conversion rate
13.2%
Avg BSR
#38
Page quality
0%
Prime
100%
Sponsored
71%
Out of stock
6.6%
Avg brand age
48 months
Avg seller age
216 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 flat

Sellers

46

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

26%

  • HOLKIE25%
  • Baasha17%
  • Joyvita13%
  • COSYLAND10%
  • RAVN HAMAN4%
  • WEWILL4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -39.7% search growth over the last 90 days.
600400Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Top bürostuhl rollen 10mm search terms

  • bürostuhl rollen 10mm13K/yr
  • stuhlrollen 10mm5K/yr
  • ersatzrollen für ikea bürostuhl3K/yr
All search terms

Top bürostuhl rollen 10mm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€2K8%€3K12%€5K16%€7K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bürostuhl rollen 10mm

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Super Produkt”

Gesamtgröße23%

“Passt perfekt”

beworben Vs Tatsächliches Produkt10%

“Einwandfreies Produkt, wie beschrieben”

Preis-Leistungs-Verhältnis9%

“Top Preis/Leistung”

Benutzerfreundlichkeit7%

“Super easy zu wechseln”

Montage/Installation7%

“Schnell Montage”

Stärke4%

“Stabile Rollen”

Komfort insgesamt2%

“Perfekter Sitz, ruhiger und leichter Lauf”

Geräuschpegel2%

“Sie sind sehr leise und rollen super auf Teppich und Laminat”

Kratzfestigkeit2%

“Nach einer Woche kann ich nun berichten, das sie super leise, ohne einen Kratzer (nicht so wie die Originale!)”

What buyers complain about

Gesamtgröße18%

“Stifte kleiner als 10mm”

Haltbarkeit18%

“Halten nicht lange”

beworben Vs Tatsächliches Produkt11%

“Falsche Beschreibung”

Qualität insgesamt10%

“Gibt es denn keine Qualitätskontrolle vor dem Versand?.”

Montage/Installation7%

“Einen Stern Abzug gibt’s, weil die Montage nicht ganz so einfach war”

Preis-Leistungs-Verhältnis7%

“nicht billig”

Funktionalität insgesamt4%

“Leider rollen diese schlecht bei mir im Büro und bremsen öfters”

Benutzerfreundlichkeit4%

“Leider unbrauchbar :(”

Radqualität4%

“Die Rollen waren auf meinem Parkettboden leider schwergängig”

Kratzfestigkeit4%

“kratzerfrei wie erhofft”

Top return reasons

Gesamtgröße87%
Kompatibilität – insgesamt3%
Funktionalität insgesamt2%
Dünn1%
Dicke1%
Farbe1%
Defekt Material/Teile1%
beworben Vs Tatsächliches Produkt1%
Montage/Installation1%
Montage0%

Common questions

Is bürostuhl rollen 10mm profitable to sell on Amazon Germany?
The niche generates €42K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -39.7%. Flapen's verdict: Skip it (40/100).
How competitive is the bürostuhl rollen 10mm niche?
20 brands and 46 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in bürostuhl rollen 10mm?
Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, beworben Vs Tatsächliches Produkt. The return rate is 5.7% — above our launch gate.
When does demand for bürostuhl rollen 10mm peak?
Demand peaks in Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the bürostuhl rollen 10mm niche?
Listings span €7.20–€27.19; the average listing price is €15.79 (sweet spot $15–$100). The average incumbent carries 2,705 reviews — the moat a new listing must climb.